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Mason City Globe-Gazette (Newspaper) - February 14, 1962, Mason City, Iowa North Iowas Daily Newspjaper Edited for the o CITY GLOBE Jh VOL102 newspaper that m a k es a 11 N o r t h I o w a n s n e i g h I o r s Associated Press and United Press International FuU Lease Wires 7c a Paper Consists o Four One HOME EDITION MASON CITY IOWA WEDNESDAY FEBRUARY 14 1962 Advertise help the economy Agencies now sell selves By JOSEPH KASELOW New York HeraJd Tribune News Service NEW YORK For the last year and a half advertising agencies havebeen getting in their licks on behalf of adver tising and lets hear no snide remarks about the worm turn ing Import of the messages is this What would we do with out advertising How it aids the economy there are some bad apples in the business but youll find these in any bus iness or profession advertising by selling products makes more jobs and so forth The series which has been reprinted in as many as 20 newspapers was instituted by The Philadelphia Daily News on the theory often expounded but seldom acted upon that ad vertising can sell products but it cant sell itself Now the newspaper has pub lished a compilation of the ad vertisements called In Behalf of Advertising with a preface by Warner S Shelly president of N W Ayer Son Inc which contributed the first mes sage on Sept 23 1960 Shelly writes Let us not forget that the same advertise ments that induce people to buy also provide the dollars that enable them to buy It is esti mated that more than billion in sales are created every year by advertising sales which otherwise would not be made Take that away and you take away a bigSpart of the prosperity of the country Make no mistake about it vertising by stimulating de mand also stimulates jobs arid the factory wages and keeps wheels turning As an example of the counter attack against critics of ad vertising carried the series an advertisement prepared by Kenyon and Eckhardt Inc stands out The illustration shows the eyes and forehead of a woman with What dp they think is inside Putty The ad won top award in a contest sponsored fay Media Agencies Clients magazine The ad goes on to point out that advertising people have learned the hard way that you dont push the American con sumer around In fact thats the irony of it the ad says We who are accused have far more respect for people than our critics who profess such tender concern for their fellowmen In another message Gardner Advertising Co St Louis has a clever tag line Life without DADS SHOES ER SHORTS Richard and William 6 yearpld twins are just two of the males in the L J Kirkham household at222 6th NW but it takes both of photo by Jo Moore them to fill dads shorts The boys so demonstrate as their mother seems to have a hard time figuring out the proper Valentines Day gift for her hus band Important data from Powers JFK WASHINGTON Kennedy said Wednesday tF2 pilot 1 Francis Gary Powers is cooperat ing voluntarily with government interviewers and eventually will be free to testify to congressional committees and appear at a news conference Kennedy opened a news confer ence with a statement on the case of Powers who Was freed by the Russians Saturday in exchange for US release of Soviet spy Rudolf Abel The President declined to say how Powers was brought down while flying a highaltitude US reconnaissance photo plane over Russia on May 1 1960 He said an anssver must await the end of questioning by appropriate gov ernment authorities In his opening statement the President said he knew there been many questions about the release of Abel and of Pow ers He said he is happy Powers is back and that he can add only that Powers is cooperating tariiy with the government in dis cussions of important information Powers will be free to testify to Congress after the official in terroga ion and will be made The President was asked what available to the press at the earPowers status would be after the best possible moment the Presiquizzing Kennedy said Powers dent promised There have been would be a free agent able to numerous demands in Congress carry on any activity he chose for committee interrogation of the pilot To rival New York Cut The Hawkeye Steak DES MOINES Ufi The choice oiece of meat known as New York steak is going to have an Iowa cousin competing for the attentionof steak gourmets It was talked about Tuesday at a meeting of members of the Iowa Beef Producers Association and State agricultural officials wishing to promote Iowa livestock products Unofficially called Iowa Steak it will be introduced this year as part of a promotional campaign Association officials said it is a cut of sirloin with bone and fat removed The steak has been designed by meat specialists at Iowa State University Suggested official names for it are The Hawkeye Steak Corn Belt Steak and Iowa Quality Steak Glennsnew schedule Thursday Friday t i w Visits HI mother Red Cross road patrol comes to airmans aid Past work late Monday and Tuesday brought a young Rock well vice man his mother who is seriousfv ii rfhV Amflca Red Cross the Iowa Highway a Catholic priestand Air Force officials joined together tobring Airman 9 TJ1 v Airman Parks is the son of Mr and Mrs Orbra Parks Rock A priest late Monday contacted Parks at his base in rado and requested that he come home Parks asked the pnest n pnnftinf well advertising Simple Practically nothing to it Throughout the o contact the Cerro County Chapter of the American Red Cross which made the nec essary arrangements with Parks superiors Parks had planned to come to Mason City by planej hut Tues day morning the plane was grounded because of the weath er He then took a bus that ar rived in Des faoines late Tues day A representative of the loca Red Cross chapter contacted the Iowa Highway Patrol office in Mason City to see if the pa trol could relay Parks from Des Moines to Mason City Lt Col James R Machholz of the Iowa Highway Patrol in Des Moines arranged to have a patrolman waiting at the Des Moines bus station When Parks left the bus in Des Moines he did not know that arrangements were made with the patroi to bringhim to Mason City He didnt want to wait an series Uicme runs thus If you find an advertisement that is offensive or unbelievable the answer is dont buy the product This is the message of the Mogul Wil liams Saylor ad and of an Indianapolis agency Caldwell Larkin Sidener Van Riper Inc whose ad carries the head line Do advertising men really have two heads No quick answers now The ad continues in part can you really believe that advertising men have two heads That were a sideshow breed living in a carnival world of half truths and cheap tricks When advertising people go home at night theyre just like you consumersTired hu mans who relax witn the news pa p e r look at TV listen to the radio read their fav orite magazines The Lavensbn Bureau of Ad vertising Philadelphia ran an ad saying They laugh at toothpaste adsbut toothpaste advertising had a lot to do with teaching Americans to brush their teeth at least once a day Deodorant ads may be offensive to some people but not half so offensive as a ride in a crowded subway used to be In plain fact advertising helps make youi richer in many ways In goods taste standard of quality and ideas hour or more for another bus tjjejgping north and began to con sidcr other means to get to Ma son City Then he saw a patrolman and a patrol car near the station and decided to ask him for help When Parks approached the patrol car the patrolman said Is your name Leroy Parks Parks said Yes the patrol man replied Then get in Parks changed to another pa trol car at Garner and arrived at the hospital in Mason City shortly after midnight On the inside Editorials Page 4 Society News 1112131415 Clear Lake News17 Sports 1920 North Jowa News 21 Latest Markets 28 Mason City News 2829 Comics 32 Transit Schedule 34 Fiveday forecast Fiveday Iowa Temperatures will average 8 to 10 degrees above normal with only minor daily changes Normal highs are from 29 to 34 north and from 35 to 38 south Normal lows are from 9 to 16 north and from 17 to 21 south No precipitation is expected North Iowa Cloudy with occa sional rain Wednesday night arid extreme east part of zone early T h u r s day Slightly warmer Wednesday night lows in middle 30s Decreas ing cloudiness Thursday highs around 40 Iowa Considerable cloudiness with occasional light rain like ly west and north Wednesday night and showers extreme east Thursday Warmer Wed nesday night lows in the up per 30s Highs Thursday up per 30s northwest to the 40s southeast Further outlook Cloudy andcontinued mild Friday orbital flight of astronaut John H Glenn Jr now very tentatively set for Thursday morning Glenn Marine lieutenant colo nel had hoped to get off on his longdelayed triple whirl about the world Wednesday but a heavy overcast drifting over the boiling Atlantic forced Project Mercury officials to put it off until a m Central Standard Time Thurs day at the earliest A weather advisory issued shortly before noon Wednesday by the National Aeronautics andi Minnesota flurries low 30s Mostly cloudy snow Highs Thursday in GlobeGazette weather data up to 8 am Wednesday Maximum Minimum At 8 am Precipitation Sunrise Sunset YEAR AGO Maximum Minimum 33 27 28 Trace News in a nutshell PROM DIIP FROM OUR WIRE SERVICES 507000 greet Kennedys JOGJAKARTA Indpnesia The Robert F Kennedys got the biggest welcome of their Indones ian tour at this former capital as about 50000 per sons gathered to watch them Their greeting con trasted with a restrained reception in Jakarta the seat of President Sukarnos neutralist government where Kennedy ducked a tossed fried egg in the first incident of trouble on his visit AJ More color roao patrol DES MOINES The Iowa Highway Patrol is replacing 65 of its black patrol cars with blue green and tan models The switch in color is strictly an ex periment to see if the patrol can get more money for they havc been driven Heavy seas in recovery zone again force delay in earth orbit mission GAPE CANAVERALFla AP new storm in the western At Space Administration made it highly uncertain that the historic uiiceiLdiu uiai uie Historic lantic Wednesday threatened to flight would go Thursday It was force a ninth nfisfrnnnpmonf nf j i of the being freely predicted here thai it would probably go over unti Friday at the earliest Officials wont pushthe button for Glenns Atlas to rise skyward until assuredthat weather condi tions in the recovery areas wont be too foul Otherwise there would be danger that the astronaut and his datafilled capsisle wouldbe lost in rough seas The NASA weather advisory Wednesday said The intense low pressure trough located just east of Bermu da is still active Ousted We quit Cuba says in leaving OAS WASHINGTON ORCuba walked out of the organization of American States Wednesday saying it was not interested in re maining in the InterAmerican system r Cuban Wa5kout came moments after the president of the OAS council Alberto Zuleta Angel of Colombia had recom mended thatthe Punta del Este resolution ousting Cuba from no A new storm center is moving off Cape Hatteras Wednesday morning and is forecast to be near BermudaThursdaymorning strong winds and rough seas covering much of the area to the east and west of If Glenn completed onfy one or bit he probably would be broughi down about 500 miles east of Ber muda After two orbits the plans are for him to alight about 500 miles south of Bermuda and after three orbits about 800 miles southeast of Cape Canaveral The eighth postponement was made known to newsmen shortly after 2 amWednesday As soon as the cancellation was determined OB Lloyd NASA public information director ad vised the White House of the de lay by telephone Glenn was awakened at am by his doctor William K Douglas and advised of the post the system be sent to councils general committee for urgent study The foreign ministers of the 21 member states meeting last month at Punta del Este Uru guay adopted a resolution say f L ng that the Cuban regime is in OUT Ol wGSOfi compatible with the Inter American system and This Suspected bandit nabbed on bus A2C LEROY C PARKS FARMER KILLED FAIRMONT Minn Perhaps advertising is on IhejDelbcrt Anders 41 suffocated road ot selling jtself as well as kinder about two feet of silage it does toothpaste and cereals on his farm here Steel negotiations open PITTSBURGH Contract negotiations covering 430000 workers in the nations basic steel industry opened with the United Steelworkers Union USW and the big 11 companies of the steel industry striving for basic agreement by March 1 Top Red gets Cuban post f i A veteran Communist Carlos Ra laei Kocmguez was named to succeed Premier Fidel Castro as president of the allpowerful National Land Keform Institute There was no immediate indication Whether the move represented an open government takeover by the Communists or whether it consti tuted recognition of Rodriguez work in transform ing the Cuban economy from a capitalist to a social ist base ncompatibi 1 i t y excludes the government of Cuba rom participation in the Inter American system The actual procedure for ex pelling Cuba was left to the OAS organization here Soon after todays OAS meet ng opened Cuban delegate Car ots M Lechuga walked out He said the Punta del Este resolu ion was illegal and that We are going to retire anyway we dont want to remain in this or anization Lechuga told newsmen This last phase of the OAS proceed ings has been shameful It is shameful that even Tuesday Cubas chair had been removed However some delegates pro tested and stored OAS sources said Cuba had not been invited to Wednesdays session and was not notified that it was taking place iivi Y w 4A aj 11JK lie ctUlUll calmly and ate what was to have of its declared policies been his prelaunch breakfast Powers quoted Glenn as say on a OlWlt OL ttllli the chair was retaking BETHANY Mo AP Marson Thompson 24 charged with armed robbery in Albert Lea Minn was arrested bus here Tuesday Sheriff Don Stockwell had been tipped that Thompson was aboard a bus bound from Mason City Iowa to Tulsa Okla and met the bus when it stopped here An Albert Lea cab driver told police he had driven a man of Thompsons description to Mason City There it was determined that he had bought a oneway bus ticket to Oklahoma Thompson waived extradition and was held for Minnesota offi was forecast to be marginal so Im not too surprised All we can do now is watch the weather Ev erything else including me is go t0 bed 3nd get A second major topic of the day came up second at the Kennedy ession with newsmen This was the forthcoming dis armament conference in Geneva starting March 14 Kennedy said that of course I would be glad to go if his personal presence would help bring some forward movement In that case he said every head of state would be pleased to sit in on a summit conference This was much the same posi tion he took in a formal message to S o v i e t Premier Nikita S Khrushchev released an hour and a half before the news conference Answering a question on a re lated matter Kennedy said at one point that he thought any arms agreement with Russia would have to includeRed China and the rest of the world if it were to have any value In response to another question Kennedy said he had no idea what neutralist countries particularly might do about sending representatives to a s u m m i t meeting next month as suggested by Khrushchev These other matters came up in the news conference reporter quoted British Prime Minister Harold Macmillan as saying that there will be no nuclear testing on Christmas Island until the Gene va conference begins Kennedy said that statement is correct and that the recent correspond ence with Khrushchev not changed it AUTOMATION Kennedy said it is true 25000 hew jobs niust be found eachweek and this places a major burden oh our economy and our society VIET NAM In response to questions about the extent of US involvement in Viet Nam Kenne dy reviewed agreements for pro viding assistanceto Viet Nam and other states of former Indo China Since the quickening pace of the guerrilla war We have in creased our assistance he said We are supplying transportation logistic assistance and training As to Republican criticism that hehas not been wholly frank ouu dUVlbtJU OI Cne POSt A J 1L ponement He had gone to bed in iis special quarters four miles from the launch pad at 7 pm Lt Col John H Powers anoth er NASA spokesman said Glenn accepted the nervefraying news activities in Viet Nam were discussed with the Republi can leaders of Congress as well as the Democratic leadership All ic said agreed with the stand taken by the administration in The President said he felt there HUULCU vriean as Sayhad been a verv strong biparti ng Well we knew the weather sa Consensus UP to now and voiced hope that it would con Askcd how long the launch could be postponed on a daytoday basis Powers said We can go on this way for four or five days inue BENNY IS 68 HOLLYWOOD UPI Roses are red violets are blue happy birthday St Valentine and Jack Benny too The fiddleplaying 39yearold comedian cele brated his 68th birthday Wed the road Loss soars in Wesfs floods cers Stockwell said Thompson was charged with robbing a liquor store at knife point Monday night SAME While Flat Menus No TrafKo Death tn Pail 21 Hoover wont be on hand to get award tfEW YORK spokes man for Herbert Hoover said the 87yearold former president has no plans to be in New York March 7 to accept an award from the Young Americans for By THE ASSOCIATED PRESS Southeastern Idaho braced for more flooding Wednesday as dam age estimates reached the lion were thatn wfs UP less Rcesc Rlver nood waters Some At Battle Mountain Nev South ern Pacific Railroad officials re fused permission to dynamite the lines tracks claiming that it was US 40 that was backing ization Hoover was to been honored for his antiComj Water Southern California cleaned up after a devastating sixday rain storm which left a sea of mud and debris property damage esti mated by officials at nearly million and 26 stormrelated deaths A body of water 16 miles long and two miles shallow was moving slowly toward Blackfoot Idaho This was melted by continued was five feet deep T vc4o live QGGD ili munist activities Sen of Pocatello a city of 27000 J Dodd DConn also anJin southeastern Idaho In northern Nevada US High way 40 was washed out near Elko Tracks of the Western Pa cific Railroad were flooded nounccd that he will not partici pate in the rally whichhe de scribed as coloration having extremist citizens dynamited the tracks any way When the flooding Big Horn River in north central Wyoming roared down the town of Greybull its 2286 residents fled to the hills However the by two ice jams held in check by dikes and the refu gees returned to their homes Tuesday night Lt Col James S Keel Idahos civil defense director said that at least 450 homes in Pocatello were awash 600 were flooded to some degree in Idaho Falls most ot the homes of the 500 persons in Bancroft and 680 in Sugar City also were flooded Keel said the major trouble spots were Pocatel and potentially Blackfoot ;