Page 3 of 5 May 1898 Issue of Marble Rock Weekly in Marble-Rock, Iowa

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Marble Rock Weekly, The (Newspaper) - May 5, 1898, Marble Rock, IowaTo reach the Public How publicity is obtained for Large Railroad. Vrr living which Only catches the Kje hut the same ainu instructs the it Auer. Tery Little about a description of the tiresome routine incident to Oil ice duties but the methods essential in of the Public May be reached. In Tatj service available in our dining cars and traveler s Register a Brief time table is depot restaurants. Our triple passenger exhibited showing the arrival and de parture of trains and from time to time Brit Reading notices Are inserted in the service is symbolized by this advertise ment and thousands of these coloured posters Are sent to ticket of local col Pius announcing special vices of our Friendly connections and trains reduced rate excursions and such j exhibited in this to the travelling other Brief announcements As seem most fitting and opportune. Although the largest percentage of iks subject the newspaper reporter cur publicity is obtained through the or. Lorner we do not it Pool on ilium Pees Public aim to in where such documents Are usually folders giving our rain itinerary tainting the necessary publicity for a Jin full. Are published at regular Large Railroad corporation will no doubt i intervals and include leaflets announce prove interesting. First of said or. B. F. Homer general passenger agent of tue Nicke inst the local accommodation train St edible 5, As As through folders setting Forth the attractiveness of our Public. As the advertising this Man wants War. Lie extremely anxious for some to Ilc fore move ii Day around. There s one thing about this War Busi Ness said the Man with the Ludcke Sumate seated Mure Romfo Italy Ili Irige Anni hair and a eclied expectantly additional exhibits of advertising ii Man warmed up to Nouth that sort o consoles Rue. It May put a shop to my info s Aniual i Oving Agi tation which becomes something Vickii As the of draws closer. Tween going to a War anywhere or under any old 05, and moving Gimme War every time i m Livni in Hutu a that Nimg u Uil us out Oliver 11 it Bucu of it is to apprise the Public of the merits coyotes before May 1. We moved i of the oddities be strive to evolve to Are in a love of a liitle Home. Hut Call attention to the merits of i f or less All Winter and the other Dav at dinner she came out p Lesi 1 no of last 1 Rains. Flat foot edly and made her declaration Thiu. Here was indeed a curious specimen of Tveith us it was a Case of move on May 1. It the Nickel plate s giant hand. Plate Road to a paper reporter be fore we investigate any of our methods let me describe the origin of the name. " Nickel the popular Oubri Quet of the new York Chicago St. ran Road was Lurtis Tuuu. Luc Suu Jet for the weaving of Many a fairy tale each with More or less foundation la fact As suited the purpose of the dreamy narrator of Corner grocery legend or the resourceful and visionary space writer doing time on a sunday Blanket Sheet. The most authentic in formation places the origin of the Nickel plate As a title for the Road in the Sanctum of the Fertile brained Edi Tor of a Northern Ohio said or. Homer. The circumstance was the animated discussion inspired Inci Dent to the commendable rivalry of the cities of Xor walk and Bellevue in their efforts to induce the projectors of the rond to construct the line through either one or the other of those cities. In its Issue of april 14, 1ss1, the kor walk chronicle in speaking of the Road its glittering prospects Anil the Brilliant possibilities of Trade opened tip for the cities through which it of crated together with the Gilt edged character of its financial backing characterized the institution As the Nickel plated Railroad the term intended As expressive of the Bright and substantial attributes of the Enterprise. This is believed to be the first use of the term As applied to the Road from that time on was frequently used in the same connection in various papers until in abbreviated form Pickle it has become the accepted and popular sobriquet of this great trunk at this juncture in the conversation the general passenger agent invited the newspaper Man to visit the Sanctum of the advertising manager where the Mere mechanical accessories of the Printer s Art Are chained into such strik a. C1 1-1 attract the Eye of the fickle Public. Here the reporter was introduced to or. A. J. Homer who is in charge of the advertising department with the re quest that every facility be afforded Tim in so curing the information de sired. Or. Torner ,7r., said it was the policy of the general passenger agent to Ninke the words Nickel plate a distinguish ing feature of All advertising issued. You will find it emblazoned on every class of paper sent out. The phrase was first used in our advertising about 1ss1. The prototype of our present Trade Roark if it May be so termed was used i believe on a time table in effect to pc tuber 2s, 1ss1. At that time the phrase was printed in Plain letters and no Effort was made toward a distinctive Trade Mark. Later adopted the present style of letters to Weli known. Also arranged these letters into a perspective View the first being used in 1s93. About three years ago this was fur ther evolved until we secured the Cut now so largely used and which is regarded As our business Escutcheon. Present aim is to display some one of these characteristic cams in a prominent position in ail our Advertis ing matter. The Nickel plate Road depends largely on the newspapers f or accomplishing continued the adverted. Have become convinced that the newspaper of to Day is the available through which solid through train Between Chi Cago and new York City. A special edition of the through folder is prepared for distribution throughout new England that has for us pure Cupar Iea Iuie tile rent of our through Vestibule Buffet sleeping car service Between Boston and Chicago. The Nickel plate has Many people to reach in addition to the general travel ing Public. There Are the ticket agents and passenger officials of other lines to the Liolio rather s Art. On the upper left hand Corner of the Calendar is the seems that some woman Friend of hers Down ubiquitous Nickel mate House and victoriously showed them to my while on the right three Horseshoe Ruu ornets Are port need. Encased in wife. My wife went to our landlord Anil ave him a bad Quarter of an hour i la bet these Naumets Are pictured three sex i rub time press Turae fully following the would have to follow a Little later she told bends of the diag ii is symbolically Al him he could have his old ancient Aztec to t sensed u he diag ii is sym Cay a m e Cou ave s o ancient he Power of attraction i 101ise after the first Day of May. The nest moved into the House we be Trot k Trio 01 lust express trains. My be Coll in talk a Sou in we t now about the it presen natives of All classes of peo idyllic quietude that reigned in the neighbor pie Are portrayed on the Calendar each Hood. Now she talks Day and night about Bein irresistibly drawn toward the the tie on the Block. She j magnetic trains. The acl Vertest of the Bays they re the noise St Mavericks this Side o the pan handle but i never hear Era. The Bathtub we be got looks All right to me. Road has called to his Aid a number of but my wife says it s chock full of typhoid and death and what she says goes i b pose. Nickel plate Latini s and designers to assist in forum let above on new and taking advertising mate am break out in time Why i May get a happen along with the rest of the gang and thereby sneak out of the moving business this year anyhow. Between packing a original ideas by this said or. Thorner than we could by employing a single artist to originate All our cuts. We have used All sorts of illustrations Gay and grave comic and sentimental Sublime and ridiculous. Emblems of All sorts of secret societies and orders churches and Church organizations Musket and juggling with piano legs gilded roiling stools and 79-Cenc frosted vases Gimme the dogs of War every in ton Star. Yot to lawyer. said the lawyer who was conduct have had a place in our advertising mat is Cross examination will you please state How i by not the court does t care to hear what i think does then there s no use questioning me and further. I am not a lawyer. I can t talk without so they called the nest witness. Leader. Maxc Tiline morality. Because a Man fools away a great Deal of Money is no sign of immorality. Many a Man has spent All he earned All his life whose idea of a highly wicked time was to Chuck a girl under the Globe. Line a family Medicine. Moves the bowels each Day. In order to be pal the this is Nwe Sarv. Acts event la on Tae liver aim i Ureys. Cures sick Juneac aude. Price 25 Aud 50c. He courted failure. You link marriage Vos a Vail Hven i i t p Abrams so Hellen me if i Dit i Tould ged crore my and to determine will married prove the most Eite the. Will married whom a esd illustrated folders care this Point More clearly than Lead to consumption the manner of Best the de i Kemp s Balsam will Stop the cough at once. Go to your druggist to Day and get a Sample bottle free. Large bottles 25 and 50 cents. Go at once delays Are dangerous. Fully prepared time tables artistically illustrated descriptive pamphlets oddly conceived circulars and showy at this juncture of the conversation or. Homer produced a startling Litho evolution of a Trade Mark. First Conception of Trade Mark used in iss1. Second style used in 18s6. Trade Mark evolved 1350. Mands of the Public growing out of the present unusual interest in the discovery of Gold in the far Northwest. When the remarkable statements of Rich finds were published in the newspapers throughout the country the Nickel plate had a six coloured lithograph Wall map prepared from government charts and surveys showing a Birds Eye View of Alaska. In the summer said or. I Lorn or we Issue neat booklets v. Of various health and comment. Has t been quite himself of late. I had t noticed any improve i a woman lists the envelope to make the i stamp stick and the Man licks the Sta up. Washington Democrat. Stopped free and permanently cured. No fits after first Day s use of or. Kline s vinous a an great nerve restorer. Free ?2 trial bottle 4 pleasure resorts along the Nickel plate treatise. Or. Kline 933 Arch St., which Are profusely illustrated with half tones made from photographs. These Are for regular reporters. How Ever we also Cater to the demand of the Busy Man who Only occasionally visits these resorts for a Day or two. As he can onh snatch a Brief time from his a offer Short limit round trip a Man s Way of expressing his utter con tempt for a thing is by saying he would t give a Chew of Toon co for it. I believe Piso s cure for consumption saved my Hov s life last Allie Douglass Leroy mich., oct. 20, 94. When a Man becomes thoroughly Content tickets at extremely Low rates. For de he has outlived his those who cannot afford to spend More than a few Days vacation on a summer Outing we run excursions frequently. Advertising is like breathing. You can t do enough of it in one Clay to last a month. There Are a number of ways in which special features Are i and it is also True that we aim to Intro i Duce some special features in j ing. Our Holiday souvenir distributed at Christmas being a Sample of some of out that the plate is still on i Earth. To sum it All concluded or. Homer we have in our methods of advertising aimed 1o reach All classes of people High and Low Rich and poor and once they Hare patronized oar business Escutcheon conceived in and used to Day. Graphed sign an illustration of which accompanies this article. Here is one of our latest show cards. It Calls Atten Tion to our improved service. The giant hand represents Public patronage and it grasps and holds aloft three of our monster express engines. Arranged in orderly confusion in the background is a multitude of travellers politely at tended to by the Day coach and sleeping car part cry a corps of White a proc i waiters serving piping hot 10 introduced to . The excellent we feel certain of retaining their Good will and future one of old in Milaca. There is a estate in the a car for est which has descended in unbroken succession from father to son for nearly eight centuries. The family is that of pit kiss the Lime Burner who picked up the body of King William Rufus and in Rierl it in his i Imbler to pay a debt than a Man. Doctors Don t deny it. The Frank testimony of a famous physician. A or. Announced Sarapa Rottla to the world he at once found the physicians his friends. Such a remedy what they and looked for. And they to appreciate its mems and prescribe it. Perhaps no As a Patent so generally and India tired and prescribed by As or. Ayer s Sarsaparilla for blood diseases and diseases of the Stin that indicate a tainted condition of the blood. Experience has proved it to be a specific in Buch diseases and of Long standing old ulcers chronic rheumatism and Many other Lite forms of disease have yielded to the persevering use of or. Ayer s Sarsaparilla after other medicines had utterly failed. The from div Mcnair value of this remedy would lilt a volume. Here is one Leaf signed by Rich d h. Lawrence m. D., Baltimore my. It affords me pleasure to Bear testimony to the Success which your preparation of Sarsaparilla has had in the treatment of cutaneous and other diseases arising from vitiated condition of the blood. Were it necessary. I might give you the names of at least fifty individuals who have been cured of Long standing complaints simply by the administration of or. Ayer s Sarsa Parilla. One very remarkable instance quite old woman who had lived it Catonsville near this City. She had been afflicted with the rheumatism of three years and had taken As she and informed inc. More than one Hundred dollars Worth of Medicine to obtain Relief yet without any beneficial result. 1 advised her to try a bottle of or. Ayer s sars Apalla and told her that if it failed to do her Good i would refund the Money. A Short time after Ward i Learned that it had cured her and a neighbor of hers similarly afflicted also entirely relieved of Bis complaint by its use. This is the Universal result of the administration of your Sarsaparilla. Is without exception the Best blood Fier with which i am there is no other similar Medicine show a similar record. Others have Iffla the remedy. Alley Cau t to Nilal record. Or. Ayer s Sarsaparilla has Friendship of the physician and the favor of the family because it cures. It All promises made for it. It has healed thousands of people of the Roost Malibu afr diseases that can mutilate Maultin. Nothing has Ever sup needed it and Dot ing Ever will until a Medicine is that can show a record of cures greater Nam bar Aud equal in wonder to wrought by or. Ayer s Sarsaparilla. Ayer s cure Book a Story of cures told by the cured is sent free o0t request by j. C. Ayr company Lowell mass. Lor it. Seven Days of somebody has called Days of rasping hard work. Person did t know anything about House cleaning with Pearlie does t mean the usual hard work neither does was Day. And what would ordinarily take seven Days ought to be in three. Try Pearline and see for yourself the saving in time and work and rubbing. Kab go to your grocer to Day i Grain-0 it takes the place of cof fee at i the Cost. Made from pure grains it is nourishing and health Ful. Insist to Bact Jour grocer jute Scott Grain of. Accept no Tut Fotjon piles i of the damned with protruding piles brought on by constipation with to Fliri i was afflicted Lor Twenty years. I ran across your Cascaret in the town of Newell in., and never found anything to equal them. To Day i am entirely free from piles find feel like a new a , 1411 Jones St., sworn Cluj pleasant. Palatable. Potent Good. Good never sicken. Weaken or Gripe. Me. Kwh Fly company coif Zaffo to rec. Sit no to Bac som to cuke tobacco Hall t o Alaska cold " specially sued with steam my electric lights and All modern Seattle to St. Michael to sail 15.h.29 to tics Uruu Ocean steamers no Well known to transatlantic business. In connection with o acc of 19 new Vertu for the Hukom traffic furnish by far to Best route to jul City and All other Yukon Points. All water remember that line reach the heart of the old without info inc Riar snips. Exposure severe toll Sod to Liscand property encountered of to Oval Mac routes. Apply to Empire transportation co., 601 ave. Seattle. Wash., International navigation Compart 148 Jln Stelle Street Chicago or their aft Nti in tha United Btl Tei or cd Una. Simp Tirry truer stat it Cre am Stan he puck to All fences look alike to Tome not to you. W1m men Are wary. Thero in a wide differ ence Between the Riff Raff and the tract a simplicity. It costs no More in beginning and far less in the end. Poorly constructed fences cheap at try Price p we know your answer. American wide Fence co., 441 Guoin St., Detroit Klek. 7000 bicycles of ulment s3 whip on approval a a cent payment. N and Artt to advertise them. Send Tor one. Older we Ltd. A w. A Jud co., Chicago. To look on the Bright Side of things use Sapolio rheumatism tit by or. Whitehall s rheumatic Cote. The Era Nett the. But. Sampl. Mention at thl. . The do. Whitehall Mewkim Jaxk co so att in Illus free Persona looking Tor a Home to Jolson of fill colonies and new Lor milk along to St. Kail oru in Minnesota. Cheap lands. Rood soil. Pure water claw Fol Hen i Hon i fro in n from trn Firlit a tort the Kins of All countries for the Hajji Vamp Farrow Etc. Circulars address in and Goa Cootie Bill Junr. M. Paul Mlak. 3 Dulcerine Salve is the the Only sore care in inc Worlo for Vilcen a Reyns watch inc to kpj1hli, s trn loj u it l Nerer fails. I 7 eth Lar we ass Yaffi a i free. J. R. It. . Him. Cures Pool a. Hum my ust fms. Or rep. Tutor Atwood Valley of Virginia a tvs hand Noniel pm prot Ciula it a Hill Kat. Us

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