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Levittown Courier Times (Newspaper) - June 13, 1964, Levittown, Pennsylvania
Saturday june 13, 1964 Cour Ier times Page 2 theatres in shopping centers Suburbia reviving movie business statistics Are almost enough to make those in the business forget the horrendous period of the late 4 is and 5r-�?Ts when television invaded the american Home and shot Down neighbourhood movie houses like Clay pigeons. Now Industry sources say the pendulum is swinging Back a Little. A what is fascinating is that the very people who inadvertently helped destroy such a Large segment of a thriving Industry a namely the suburban family a Are the same people who Are now helping to revive it a said Richard a. Smith president of general Cinema corporation a Leader in construction of Heaters in shopping Center locations. Smith believes the suburban family is again looking outside its Home for Leisure time entertainment. In general he believes the Industry failed for a time to follow families into the suburban areas. During the 1950�?Ts, he noted almost the Only new theatres constructed were drive ins. Meanwhile theater attendance and motion picture exhibitors revenues had undergone a drastic shrinkage. In 1948, about 90 million persons a week were streaming into 20,000 movie houses most of the in the a a downtown or settled Urban residential areas. By 1958, attendance had dropped to 39.6 million weekly and 8,000 movie houses went dark. At present attendance is estimated at about 45 million a week. Department of Commerce estimate Puls 1964 Box office receipts at $1.5 billion up a half billion from last year. And new Heaters Are rising. As might be expected a Good proportion of them Are in shopping Center locations. In 1961 about 100 new indoor Heaters Rose 15 were in shopping centers in i962, out of 170 new structures 70 opened in shopping centers in 1963, 143 shopping new indoor houses Center units. This year the Industry expects Between 300 and 350 houses to be built and probably More than half of these will be shopping Center units. General Cinema has stayed in this area from the beginning that could mean Smith said and has opened and now operates 20 it has 15 More scheduled for operation this year. Smith said the experience of general Cinema and others has shown that the suburban Public has a a a loyalty to the shopping Center units were among the 240 a a Trade organization theatre by Jesse Bogle up financial editor new York up a Wall Street has nary a movie theater along its narrow Way but some of the people who work there have been taking a More than passing interest in motion pictures the past year. The movie theater Industry can Point to construction figures and reports of rising earnings by some major film makers to support its claim to revival and growth. The when Tina Louise hits the runway a Detour sign starts flashing for millionaire detective Amos Burke in the Friday june 19 a a who killed Billy Joe episode of Abc tvs a a burkes Law 8 30 9 30 p.m., Luire owners of America joins with Smith in speculating that there May be a minimum of 300 theatres a year built for the next five years at least with the shopping Center figuring prominently As a location. Ask to scout Only looks y o u n g e r than springtime a i read where de Sullivan is 62. Is that Correct in my opinion he looks pretty Good a v.m., Virginia Beach a. Yes de is 62, eight years younger than Jack Benny who also looks pretty Good. A you slapped the wrong backs Wasny to it Michael Rennie who was the Host on bunco squad and always said a a they la slap you on the Back with one hand while they pick your pocket with the a Lynn Busche fort Wayne ind. No it was Reed Hadley and the shows original name was Racket squad. Renniers television series was a the third Campus Romance Nicholas Pryor and Susan Trustman play a romantic pair in a another world a new Abc to daytime dramatic serial telecast mondays through j fridays. Pryor portrays Tom Baxter a senior in College who is dating Pat Matthews a Mac ,o�\ a a in the same . A. Burke s Law lure that could mean Smith said about $175 million More in Box office revenues by the end of the five year period and a climb of $60 million in film rentals which is Good news to the movie makers As Well As the theater builders and operators. Oor to broken own by mom an my Brok amp own then my Pap get Roku own am Callif the
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