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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - September 26, 1912, Lethbridge, Alberta I'liiimliiy. September Ting EE DAILY What the Fall Coats Are Like Usually three-quarter to seven-eighths long and. buill; on swagger mannish lines, with broad shoulders, large collars and narrow bottom; the new on Fall coats certainly combine real beaiitv with practical utility. Eidi rough, effects, pre- dominate in the favored fancy striped fabrics, heavy mixtures, velveh and plushes being the most popular. Fall Waists of Attractive Beauty In all our long career as merchants we have never seen waists of such real attractive beautv. Long sleeves, high collars, lace neck frills and revers and button trimmings are the, important: features. Embroidered and silk models are shown here in profusion, in white and all fash- ionable shades for Fall. Refined Elegance is the Mark of the Fall Dresses From the simple, serviceable street dress to the one elaborately trimmed, is the range covered by our extensive showing. You'll marvel at. the beauty and originality of the new styles, at the richness of fabrics. Full length sleeves, Ions shoulder lines, button trimmings and modified draped or pannier skirts, are the dominant style notes. Many dresses have Hat Directoire collars Sash and belt, cfl'octs are greatly favored and the use of two materials is a notable tendency. Furs of Character in a Superb Showing _ (lathered from the best sources everywhere- rich, lustrous, beautiful, perfectly dyed aril trust- worthy furs. Every desirable skin' is represent- ed, fashioned in the latest model coats, sets and separate and muffs. iYot: a bit expensive al our prices, either. fl Comprehensive Exhibit formally Revealing the Authentic and Approved for fall This Important Store Event is Announced to Begin on Friday, Sept. 2f, and Continues Through All Day Saturday Until 10 p. m. Our Openings are considered style, events of greatest importance in this city, so we announce that the dominant notes of the fall styles are Directoire and Pannier. The modes we so carefully and painstakingly selected are the styles accepted and worn by the critical dressers hereabouts. .-And it is this wide recognition of this store as the leading style authority of this section that spurs us on to outdo- each season all former efforts. Important and broad as our past openings have been, you'll admit that our present, exhibit far surpasses them all in beauty, completeness and comprehensiveness. Of course, such superb and vast stocks of new merchandise cannot be gathered over night. It has taken many weeks of the most tireless effort, keen discriminating and careful searching in the leading style and industrial centres of the country to gather this complete and intensely interesting style exhibit. The latest and most beautiful: modes that fashion has approved for fall and the newest merchandise ideas are on dis- play. The styles for the forthcoming season are more beautiful than ever, and in or- _ .der that you may enjoy a full season's wear of them we have marked them at un- jf, usually attractive prices. Remember you are to be our guest on Friday and Saturday, and to view at your leisure the correct fashions for the: forthcoming season. Arid please remember you need not buy if you are not ready. Just come, see, admire. JWe bid you welcome. NEVER SUCH A SHOWING OF SUITS Not only is our collection larger and finer than ever at the opening of a new sea- son, but the styles themselves have rarely, if everr been so strikingly effective and beau- tiful. Our gathering comprises tailored, demi-tailored and dressy models. The coats are from 32 to 34 inches long and are mostly cut in the snappy cutaway models. The Directoire effect being the style influence of the season, most of the coats show the smart new Robespierre and Directoire collars and cuffs. The skirts show many handsome new pleated effects. The favored materials are serges, fancy mannish mixtures, whipcords, broadcloths, etc, etc, in a great range of beautiful shades such as blue, brown, grey, dark green, black, etc. All the Correct New Gloves for Fall Autumn will bo a season of a wrist length glove, due to the vogue for long sleeves in waists and dresses. Here you will find an unusually large showing of both long and short gloves of Uapeskin, Mocha, Pique, Doeskin and fabric gloves in all the- leading colors, such as the var- shades of tan, gray and brown beside plenty of blacks and whites. Uoud fit. good si vie find good service are a characteristic fea- ture of every pair. The New Shoes Combine Style and Service All the handsome new Ijists are here' in com- plete assortment in button and hice shoes, pumps, etc.. All the leading leathers and in tan in black. Many effective styles with cloth Hips in attractive colors are represented. Fit. wear and price" A hnnst unnecessary to menlion that almost. everyone knows they are Eight in Our Shoes. Correct Styles for Men's Wear for Fall We invite the critical men of this section to in- sped. our unusually large exposition of the latest ideas in suits, overcoats, shirts, neckwear and hosiery for Fall. As a guide to the styles the correctly dressed man will wear this season, it is unique, and as an exhibition of our value giving leadership it is powerfully convincing. THE STORE OF TODAY Fashionable Apparel for Men and Women ;