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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - September 25, 1974, Lethbridge, Alberta Wednesday, September 25, 1974 THE LETHBRIDGE HERALD-23 Beer commercials irk health minister OTTAWA (CP) Imagine being confronted by a televi- sion beer commercial showing a sick drunk in a dirty dark alley behind a tavern Not quite what Health Minister Marc Lalonde has in mind when he talks about making beer ads show "real people in real-life situations." but he definitely wants to get away from the premise that beer drinking is a vita! pat I of an acuve social We. He has made this clear in a speech to the Brewery Associ- ation of Canada and elaborated on it in an inter- view Tuesday. "It's the type of excessive pushing of beer drinking that is going on at the present time, that the only way to have an enjoyable time is to drink, and to drink beer in par- ticular." The type of advertising prevalent on TV today usually shows a group of what Mr. Lalonde calls "lean young people enjoying themselves" on a luxury yacht or in a sparkling swimming pool behind a sumptuous house. It not only annoys the health minister. It annoys the Cana- dian Radio-Television Com- mission which lays down broadcast advertising regulations, and the 100-year- old Women's Christian Temperance Union At least one province, On- tario, intends to crack down on liquor and beer advertising and Mr. Lalonde says that the CRTC has been holding talks with the nine other provinces for some time. A spokesman for the Brewery Association said But CRTC lawyer Michel Lalande said this is not exact- ly accurate. "We just see the script and tiiu story he said, the latter being a tightly condens- ed version of the ad itself Mr. Lalande said the story board shows certain areas of the ad, but that the commis- sion does not see the final ver- Mon because H might have to re-joc' a f.'m. thai lias HJM many thousands oi dollars "We have to have con- fidence in the advertising agency, that they will respect the content of the story boards Mary Graham of Toronto, president of the 100-year-old WCTU, said in a telephone in- terview that the union has ap- proved a resolution dealing with TV beer ads at its convention in Ottawa a week ago. She said the resolution probably will be forwarded to Health Minister Lalonde Mis Graham agreed with Mr. Lalonde's stand that the advertising in its present form places "too much emphasis on the good side of it." What advertising did not re- veal was the statistics on alco- holism and its attendant social and financial Mr. Lalonde said the Le Dam commission on the non- medical use of drugs, which submitted its final report to the government early this year, has spelled out "quite clearly" the alcoholism situation "Alcoholism is, in absolute terms, a much more serious problem than drug addiction in this country." he said "It is very important tru we take steps to make people very conscious of the im- plications of excessive use dituhul This is one vva> that we tan attack this par ticular problem He was asked what kind beer advertising would satisf; him "It's not a question of pleas ing me IK- rephc.-d It's question oi responsible adver Using "I think the industry will bf discussing this with the liqu -Theprice of a loaf of bread could be re- duced two cents if all bakers refused to buy old bread back from retailers, but bakery spokesmen agreed Tuesday it was a risky business Peter Wygant, president of General Bakeries Ltd.. said in an interview that his company had stopped buying back old bread from its retailers 19 months ago, adding. "All grocers, large and small, would rather that Oie baker pick up the bread. If one baker does take back all stales then the tendency is for the store to do business with that baker We took some real gambles when we did this." Still, he said, the move crealed an additional profit of aboul two per cent for the company by not having to have trucks picking up the bread and then having to find a buyer for it at a thrift store or as pig feed. "The meat packers don't take back oJd meat, produce suppliers don't take back un- sold vegetables." Mr. Wygant said. What the company now does is grant the stores a five per cent credit for bread over three days old and let the store sell it as it can. The move is in line with a suggestion from the federal food prices review board last February. So far only General Bakeries has made the move Both Victor Usaki. ex- ecwttve vice-president of Wesjon Bakeries Ltd in Toronto and Jean Piggott. president of Morrison Lamolhe Foods Ltd., here agree that the general move was the right one. Juba to run WINNIPEG Mayor Stephen Juba said yesterday he will seek the mayoralty for an wnprecendenled ninth term in civic elections Oct. 23 Mr -laha. 60. said he again will run as a political independent EATON'S Continues Thursday through Saturday! OPEN TONIGHT (WEDNESDAY) UNTIL 9! Ride the bus on us .to Eaton's Trans-Canada Sale Thursday and Friday a.m. to a m. Eaton's will pick up the tab. Have your Par-kade ticket validated at Eaton's for one hours free parking. Attendants at the Parkade will honor the validated ticket for one hours free parking. Re-check your Trans-Canada Sale Flier for values ol an outstanding nature! Men's all-weather coats with zip-out linings! 49 99 Eaton Birkdale shirts in plain or fancy stripes! C99 799 and Good price to pay for this single-breasted coat in water- resistant polyester-and-cotton Convenient zip-in acrylic pile lining is cotton backed for added warmth With slanted pockets, back vent Navy or beige in sizes 38 to 46 collectively Men s Wear. Main Floor Long-sleeved dress shirts in easy-care poiyester-and- cotton with long pointed collar single-button cut's chest pocket Plains in blue tan white 6.99. Stripes in 7.99. Sizes 14'z to 17''z Fashion ties wide blade in polyester Assorted colors 3.49 or 3 for 9.49. Men s Floor Eaton Birkdale judo-style gowns in cotton terry 12 79 Good buy on 1ti'S Ihicfc. Itwslv lerrv gown 1or loung ng or alter SjaSti Features wide iudo-tyre sleeves and sell- bei! Two JpiipT blue olive or bronze coio's size 1i1s all Use your Salon accouit Buy quality athletic tops and briefs from Eaton's 420 Ealon Sedate Altiiel'C 'or? laced aTmtiotes tf.il" ''oi" S 10 XL Now is the time to buy your Eaton Birkdale Fall suit 94 99 Buy Ealcn Birkdate wool-and-nylon socks tor long-wearing comfort Black, dark brown navy, medium brown, grey medium blue colors Ankle length 6 pair tor 9.00, Midway. 6 pair tor 10.00, OveMtie-calt. 6 pair for 11.00. One size Ms 10 Jo 12 Two-piece suit Rush in early and see Jhe new suit Sooks Jhis Fall at Trans-Canada Sale savings! Single-breasted jackeis wiMi two-button styling Panls with wide bell loops, two slanted fronj pockeJs and Iwo regular back pockeJs Choose from Jhe newest Fall patterns stripes, checks, bold windowpame checks and more in rich blues, browns and greens in polyester-and-wool blends Sizes 38 Jo 46. collectively. Small charge for alterations. Buy now on your Eaton account Mjf Shop Eaton's Tonight until 9 and Thursday and Friday to 9. Buy Line 328-8811. Use your Eaton Account Eaton's guarantee "Goods Satisfactory or Money Refunded." Stock up on men's quality hosiery buys right now! D for 9 00 EATON'S ;