Lethbridge Herald, The (Newspaper) - September 23, 1971, Lethbridge, Alberta
Thursday, September 23, 1971 THE lETHBRIDCr HMAID The 1972 Mercurys. We Ve made them the way you want Over tlie years, we've been in touch with thousands of you. You've been telling us what you want. We've been listening. And we've been learning from you. One thing we've learned is this: if we don't make our cars the way you want them, you won't buy them. And we'll br out of business. We've learned you want to feel safe. You want your car to be reliable. You want it to be comfortable. And you want, it to be good looking. Yet, you're a lot of different people. And you don't all want the same kind of car. Some of you want small, economical MERCURY MONTEGO Lifestyle '72, '73, '74, '75. A totally new car with a ride that challenges all mid-size cars and even the ride of larger cars. Montego has a wider track, a new suspension system, a trim 114-inch wheelbase on the 2-door hard tops and 118-inch on Hie larger 4-door models. Montego gives you the feel and comfort of a much bigger car. Yet it's maneuverable and easy to handle. Clean, crisp styling highlights the outside. Inside luxury is the keynote. As for value, standard equipment includes a 250 six cylinder engine, front disc brakes, belted tires, ventless side windows, sound insulation package, contoured, deep foam padded seats and the full complement of Ford Motor Company Safety Design Features. nine exciting models. Test drive Montego And find out how it can fit your lifestyle. Monlego MX Brougham 2-door hardtop cars. Well, we've made them. In Europe. And in North America. Some of you want the feel of a sports car while others want a car that's big and luxurious. To others, it's quietness. To some, ride is the most important factor. And still others feel that size and ease of handling come first. We've taken all these factors into consideration. And further, we've tested our cars. Tested the body styles. Tested the comfort, ride and quietness factors. We've built safety features into our cars and anti-pollution systems. The result: The 1972 Mercurys. We've made them the way you want them. Cortina L 4-door sedan MERCURY COMET The little car with better ideas. The "72 Comet combines big car comfort with small car handling and economy. Its handling ease, quick parking and simple maintenance make it the kind of car that's easy for women to drive. There's a choice of three economical "Sixes" or a power proven economy minded 302-2V V-8 engine. Choose either the 2-door sedan or the slightly larger 4-door that seats five with ease. Comet for "72 offers you everything you buy a small car the price. CORTINA A lot more little car. Meteor Monlcalm 2-door hardtop MERCURY METEOR We put more into it so you get more out of it. If you're planning on spending between and see the 1972 Meteors. Standard features include an economical 351-2V V-8 engine, power steering, three-speed Select-Shift automatic transmission, high level forced air ventilation, concealed windshield wipers and deeply foam padded seats. Be sure you see M Kiclcau 500 or Montcalm. You may pay a little more but you'll get more. Beneath the sleek European exterior of the 2-litre '72 Cortina, there's a tough little car. And it's complete. The peppy smooth performing 2-litre Overhead Camshaft engine is standard as well as a four-speed manual transmission, power front disc brakes, reclining front bucket seats, electric rear window defroster and a short and long arm front suspension system for better readability. If you want a tough little car that comes complete, then Cortina's your car. Marquis 4-door hardtop MARQUIS Luxury well within your reach. There are three series of Marquis. Marquis, Marquis Deluxe, Marquis Brougliiim. The lowest priced Marquis puts luxury well within your reach with superb craftsmanship, a beautiful ride, elegant styling and interiors. Standard equipment automatic transmission, power steering, power front disj brakes, hi-lcvel forced air ver.lila1.ion, nylon carpeting. It all adds up to luxury that is well within your reach. Tost drive Marquis at your Mercury Dealers now. CAPRI Europe's red-hot little sensation. The complete small sports car. Sleek and responsive without being expensive. Yet it conies with an abundance of luxury. Like radial-lily tires, fully reclining front bucket seals, carpeting, power front disc brakes, four speed syniToincsh transmission, Flow-Thru ventilation. It has plenty of room for four adults. And has all the economy you'd expect. In a word, it's sensational. Cougar 2-door hardtop MERCURY COUGAR Sophistication with a spirit of adventure. Cougar sets the pace for combining the best sports car ideas with the best luxury car ideas. Standard features include sequential turn signals, floor-mounted shift and consolelte, 351-2V V-8 engine, nylon carpi-Ling, hi-back bucket seats in glove-soft vinyl. And this year, we've made relinements to its readability to make it even more raid agile. Test drive Cougar and be sure to check its attractive price. BUY NOW. GET 72 CARS BEFORE THE 72 MODEL PRICE INCREASE. Your Mercury dealer has a car for you. Meteor, Montego, Cougar, Marquis, Comet, Capri and Cortina.