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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - September 22, 1909, Lethbridge, Alberta THE LETHfifilDQE DAILY HERALD, WEDNESDAY, SEPTEMBER 22, 1909 PAOI FIVE WATCH FOR OUR ANNOUNCE- MENT OF THE OPENING OF OUR DRESS-MAKING DEPARTMENT. CLARKE C The Ladies' StOFe Phone 453 Acadia Block OUR DRESS-MAKINC DEPART. MENT OPENS ABOUT OCT. 1ST. WATCH FOR ANNOUNCEMENT. In Full Sway of a Splendid Season A SURPRISINGLY LITTLE PRICE FOR SUCH EXCELLENT QUALITY FLANNELETTES........... An extra heavy weight firmly woven cloth in light and medium colored stripes., all guaranteed to wash; full 32 ins. wide: soft finish and free from dressing. GOOD WEIGHTS IN EARLY FALL VESTS AND DRAWERS. 25c PRICE IS 25c Excellent qualities for such a very in fact, we believe you would consider them good buying at 45c. Vests, long sleeves, open fronts; drawers in two styles, white cream or natural colors. Stocks at the highest point of completeness; goods the most dependable; assortments the most satisfying and prices the most alluring to he found anywhere hereabouts. The splendid completeness of these Fall stocks sets the keynote of the news we print today; ;and when you visit this store you will find not.only good assortments of one or two particular lines, but broad displays of everything you require for the Full and "Winter seasons. New goods fill the store from one end to the other, and we have brought them all out on SPECIAL DISPLAY FOR THURSDAY, FRIDAY AND SATURDAY. WV are proud of the showing in its entirety, representing, as it does, months of work and care- ful, preparation in anticipating your wants and-choosing things that Avill meet your needs to your entire satisfaction. The new tailored coats and suits, the cosy new furs, the dainty neckwear and belts, the new silks and dress-goods, the splendid "fitting gloves and corsets, the comfortable weights in hosiery and are some of the things to delight you when you come. You have probably been impressed When examining our goods as well as when reading our advertisements, with the fact that our prices are at all times unusually low; and today we want to add to that impression, of quality. While price is a very important factor, it is not all there is to the game of the real value you get for your money that counts. Every article offered for sale at this store is a good a hundred cents for each dollar of its price. In no other way could we stand at the back of every purchase with our uncondi- tional guarantee of "satisfaction or your money back." We invite the most care- ful comparison of prices and quality, knowing that you can do better at this store than us show you. EXCELLENT QUALITIES IN SATEEN UNDER SKIRTS. PRICES Made of splendid quality merzemed sateen in black only; cut extra full in body; finished with full sweep flounce: trimmed with self ruffles and tailored bands: splendidly sewn throughout. LADIES' PURE WOOL CASHMERE HOSE. THE PRICE FOR THIS 25c............................ 25c You'd hardly believe it unless you see them but we guarantee they are absolutely pure wool and good weight at that. Fall fashioned, extra elastic tops, seamless feet, spliced heels and toes. Sizes Sy2 to 10 ins. NEW DRESS-GOODS AND SILKS OF EXCEPTIONAL MERIT AND WONDERFULLY LITTLE PRICES "We present a rich and colorful display of the laiest and most representative delineations of the D ress-Goods Fashion. Every fabric was selected with the nicest precision and fine taste. The assort- ment is incomparable for magnitude and exclusiveness. To offer thd finest, most fashionable and worthy fabrics at the lowest obtainable prices has been our special aim, and our painstaking efforts have been crowned with more than the usual measure of success. PURE WOOL Fine finish, soft cloth, suitable for child- ren's in. wide; colors navy, brown, cardinal, sky and PURE WOOL and 65c A beautiful range of good weight pop- lins; striped Venetians and serges in all the .wanted autumn tones. Remarkable values and extra g-ood to wear. LOVELY FINE Fine poplins and Venetians in pretty self- colored stripes, shades of navy, grey, brown." cardinal and black, 44 to 48 ins. wide; fine unspottable finish. EXCLUSIVE WORSTED goods for tailored suits, shown and shadow checks in beautiful'' combination one of a kind. CHIFFON A beautiful quality, especially suited for tailored skirts and' suits of the more dressy makes; fine silky unspot- 'table. 54 inch. Colors navy, brown, green and black. VENETIAN j A famous cloth for its dust, shedding abil- ities; extra fine hard finish; -guaranteed' not to spot or shrink; 48 ins. wide; colors navy, .brown, taupe and black. DUCHESSE Just proper thing for the preseii styles of evening gowns; shown in a mcll range of all the popular colors ins. wide; extra fine finish. SATIN DIRECTOIRE DRESS LENGTH! Very soft and clingy; particularly and dressy for afternoon .or evening wear] colors navy, green, brown, old and one length of each, color." COSY NEW FURS IN EXCEPTIONAL VARIETY This fur display is truly with just enough variety; just enough individual- ity, to make the showing supreme in the mat- ter of the early fur movement. The changes noticed -are mainly in the this season's are shorter: and in the and this season's are more elaborate. Our showing of neckpieces and muffs is especially the best qualities among the different grades to be found in the splendid line. We strongly urge you to make early selections while there are plenty of novslties among which your choosing would be an easy matter. THE NEW FUR-LINED COATS A coat that we can confidently guarantee absolutely first grade in every of pure wool Kersey cloth covering; best of Rus- sian rat lining: best grade double striped mink collars and revers. Colors navy, brown, green and black. Best quality Mink to Best quality Mink Scarfs and Stoles'. Prices run to Best quality Isabella and Bed Fox Scarfs. to Best quality Isabella and Red Fox Muffs. Prices to THIS IS YOUR STORE There is not a moment in the business day, or many out of them, when the management of this store isn't planning how to serve you better, both in prices and the quality of our goods. Primarily the store's aim is to make But that is not its sole one. We are working with every ounce of energy we possess to make our store name a synonym for all that is worth while in merchandising. To this end we have "adopted every device which would enable us to serve you better and the basis" flag to the mast head because we believe the most satisfactory relations be- tween a merchant and his custom- ers lies along that line. COATS AD SUITS OF CHARACTER AND WORTH Handsomely tailored one of the greatest assortment of styles and materials a woman could wish to choose the best values. Each one a clever model with its own: individuality and distinctiveness. It's a display, the splendid completeness of which will prove irresistibly fascinating to feminine splendid gathering original and .exclusive creations that will fit you much better than the average dressmakers' productions. These items are of special interest to those ready to buy tomorrow or any other day this week. FINE FITTING COATS OF PURE WOOL Tery neat, perfect fitting garments in tight or semi-fitting styles, made of all wool beavers in colors navy, brown, green or black and striped friezes in various colors; splendid- ly tailored and neatly trimmed with braid and buttons. Plain Kersey Cloth Coats to Striped Kersey Cloth Coats to Best quality Grey Squirrel Scarfs. Prices run to Best quality Grey Squirrel Muffs to Best quality Thibet to Best quality Thibet Muffs to Best quality Black Persian Lamb Scarfs. Prices................ to Best qiiality Black Persian Lamb Muffs. Prices to THOSE SUITS ARE THE ADMIRATION OF NEARLY EVERY WOMAN. The most remarkable values, no doubt, you have ever seen in Lethbridge or anywhere else for the matter of that; made in this season's very latest and most becoming styles with long semi-fitting' coats: full pleated, hip-yoke skirts, neatly trimmed with braid and buttons. Materials are pure wool cheviots, serges and Venetians; colors navy, green, taupe, brown, cardinal and black. Newest separate to Children's Coats in heavy weights to DAINTIEST STYLES IN NEW COLLARS. THE PRICE ON THESE COLLARS 35c IS 35c Very pretty collars in combination effects of lace, and silk; colors sky, pink, mauve, black and white; neatly trimmed with buttons, jes, braids, etc. LARGE SIZE KITCHEN APRONS. OUR PRICE ON THESE APRONS 90c SOC Made in extra large size with bib and shoulder straps, to entirely cover n dress: splendid quality blue checked gingham in absolutely fast colors. CHARMING CONCEITS IN FIXINGS FOR MILADY Cloves, Veiling, Belts, Combs and other priced. The little things are found at this store in great variety; all of them just as chic and snappy as clever hands can devise, and bubbling over with newness. Women who like out-of-the-ordinary things come to us for their furnishings, not only because qualities are best; but because the "different" things are here. There's not a new "thing in belts, a catchy weave in veiling, a smart style in gloves or a charm- conception in neckwear, which isn't mirrored in this splendid stock. Come to us for your little things. DAINTY SILK LINED NET New styles that you have not-seen" before: made of excellent quality nets, in white or Paris shades, in.the most becoming models of the season. BEST PRINTS GINGHAMS. The most dependable qualities in pretty and scroll designs, neat plain goods well: every piece guaranteed washable. MpfiA? ;