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Lethbridge Herald, The (Newspaper) - September 19, 1974, Lethbridge, Alberta Thursday, Svptembtf LETHBRIDGE Economics: is the system collapsing? As a tribute to the one mndredth birthday of the city of Winnipeg, The Great-West Life Assurance Company will lold a centennial symposium at the Centennial Concert Hall, October 27-30. Entitled the Dilemmas of Modern Man, the symposium has been designed to bring together some of the world's out- standing thinkers to discuss where man has been, where he's at, and where he's going. To stimulate public interest in some of the major areas of concern with which the sym- posium will deal, a seven-part series has been prepared. This is the third in the series. Will inflation be running at 25 per cent or more in Canada next year or the year after? Will both capitalism and com- munism be dead by the year 2000? Is the world economy spinn- ing hopelessly out of control as Alvin Toffler suggests in lis book Future Shock? The evidence for Toffler's is pretty impressive, and when one considers that no country can operate in isolation anymore, specula- tion on Canada's inflation rate at such incredible heights becomes more than academic. Consider a few basic facts: Japan is currently running an inflation rate of 24 per cent; Britain, Italy, Den- mark and Australia are runn- ing around 15 per cent. And still prices climb. Even the experts cannot agree on whether the worst is finally over. Commodity prices lurch and currently devaluations seem to be the order of the day. Where is it all leading? Some economists say prices will stabilize in the next few months and inflation will set- tle down to an acceptable level if there is such a thing. Yet at the same time such publications as the Inter- national Bank Credit Analyst caution that "financial risks are unprecedentedly high" and urge clients to invest in gold and gold stocks as a "crucial insurance element in all_portfolios." The ordinary consumer is, not surprisingly, bewildered and scared. To him it seems inflation is an insatiable ogre, which has suddenly reared its ugly head. He doesn't unders- tand why this monster has suddenly sprung from the financial woodwork, but it's 1374 by NEA. Inc "Maybe the CIA did very real. It voraciously eats into his income and he feels he's slipping behind in his standard of living. If he's young and newly married he finds the home he wanted to buy is out of reach. The pensioner on a fixed in- come despairs of ever having steak again. The businessman cannot plan ahead because he doesn't know what his raw materials and labor will cost. How did we get into this mess; can we ever get the monster under control again? Or will we see a return to the days of pre-Nazi Germany when workers were paid every hour, because by the next hour prices had doubled? Will we return to a time, as in Germany, when currency is literally worth less than the paper it is printed on? When a loaf of bread cost a staggering 200 billion marks and when a dollar, originally worth 4.2 marks, ended up being worth 12 trillion marks? Alvin Toffler, who will speak at the Centennial Sym- posium, believes the whole economic system is unstable because we are using outdated planning methods in an era of super-industrialism. All the planning for stability seems to go awry: "Governments, too, are deep into the planning business. The Keynesian manipulation of post-war economies may be inadequate the problem is not simply that we plan too little; we also plan poorly." The simple explanation of massive inflation is that too much money is chasing too few goods. Consumers are urged to buy more and more by banks, credit institutions and even governments. Fann- ing these fires is a njassive supply of money, pumped out by governments, but no longer backed by gold. By November 20, 1923 the amount of money in circula- tion in Germany was an incredible 500 quintillion marks. In the United States mere has been a 1250 per cent increase in the supply of money since 1932. Of course there are also more people but not 1250 per cent more. Some experts believe we are heading towards a great depression in the 1930's style. They foresee a time when paper currency will become completely worthless and when once again there will be a return to "real money" gold and silver coins included. Some even argue that there might be a return to a barter- ing system, with goods being exchanged rather than money. Despite the warning signs, governments continue to print more and more money to finance their spending programs programs, which admittedly, are demanded by consumers and voters who are at the same time complaining about high prices. Between September 1972 and September 1973 the price of food imported to Canada rose by 34 per cent; imported raw materials by 22 per cent; and imported finished goods by six per cent. Inflation is be- ing imported but Canada is also exporting it as demand continues unchecked here and more money is pumped out by the mint. In 1974 alone the money supply in Canada will be increased by between 12 and 15 per cent. Productivity will increase by a fraction of that amount. Said the Financial Times recently: "Here and abroad the economic stimulus of money-supply growth and fiscal policies has not yet run.its course. The world is still awash in money." And later: "An international system of floating exchange rates may help weather the world financial crises but it does not make for stability or reaffirm faith in paper money." Another authoritative source, The Financial Post, quotes a London banker who is considered fairly objective and not a doom-prophet as saying: "The gravest inter- national financial crisis since 6year whiskys Syearotdprice. Beautiful! the war is now on the horizon." Not surprisingly, inflation its causes and effects will dominate the Centennial Symposium session on economics in Winnipeg this October. The social and psy- chological effects of this 20th century monster will be con- sidered as well as the simple statistics how much truth is there, for instance, in the re- cent statement of a top U.S. labor leader that unless infla- tion is checked soon there will be bloodshed and possibly civil war. with consumers smashing into stores and looting? Other world economic topics will also be discussed at the symposium. What is the likelihood of a cashless society, where all transac; tions are done by credit cards and physical money becomes merely a museum piece? What is the outlook for Third World countries who seem to get poorer as the super-industrial nations ap- parently get richer? Dr. Aurelio Peccei, founder of the Club of Rome and a speaker at the symposium, has observed that by the end of this century the average per capita income in un- derdeveloped countries will be only less than the per capita income of Western societies a century ago! Will this situation be allowed to develop or will the un- derdeveloped nations unleash world revolution to put an end to it? And last, but by no means least, will gold reach over 000 an ounce in the next two or three years as some New York economists have con- fidently predicted? The world has probably never faced as many economic problems as it does today. The collapse of one economy can rapidly lead to the collapse of all, like a pack of cards. Is that collapse im- minent? No one has all the answers but three of the world's top economists will attempt to give their answers at the sym- posium: Dr. Herbert Stein, chairman of the Council of Economic Advisers in the United States; Dr. John Deutsch, former chairman of the Economic Council of Canada; and Dr. Arthur Smith, chairman of the Conference Board in Canada. Only by understanding problems can solutions be found. The objective of the Centennial Symposium is to bring about greater under- standing and, hopefully, point toward some possible solutions. Books in brief "The Warren Wagontrain Raid" by Benjamin Capps (The Dial Press, 304 pages, distributed by Fitzhenry and Although I had never heard of the attack on the Warren wagontrain on the northern plains of Texas in 1871 I still found this book very interesting. Benjamin Capps has a talent for making dry history read like enjoyable fiction. However, tho subject matter lends itself to a good story. In May of 1S71 a power- ful Kiowa chief, Satanta, leads a raiding party which at- tacked a wagontrain heading to Fort Griffin from Weather- ford, a three-day trip across the Texas plains. The 100 Indians easily over- powered the 12 teamsters and made off with 41 mules and some guns. Seven men were killed. Satanta and two other chiefs foolishly allowed themselves to be captured by going to talk to the famous civil war general, William Sherman. Sherman's attitude towards the Indian threat to the Texas settlers greatly changed as a result of the raid. This led to a more severe Indian policy. The three chiefs did not receive a fair trial, according to the author. They were sentenced to death but this was later commuted to life imprisonment, This carefully researched book gives a good account of the problems the whites and Indians have living side by side. It shows the apparent lack of understanding on both sides. With time the conflict between the two parties has relented as they came to un- derstand each other a JiKIe better. KEN ROBERTS The University of Lethbridge By Louis Burke, Lethbridge teacher This article might be titled "the educational disservices in our community." The disservice, however, does not lie with our university. It is the whole community which is at fault, especially the individuals who make up the entire Southern Alberta community. The institution in our midst, since its Dirtn, has battled through a severe form of war other than the obvious one related to financial shortages. One might call that war "the- or or simply common slander. Whatever the title, it has done much to retard the growth of con- fidence a new university needs. The University of Lethbridge is not perfect, nor is there any such institution anywhere in this world. But needless injuries are done to this local effort mostly by local people. Snobs send their offspring elsewhere; slanderers tell lies about the so-called qualities of this or that place to the east, west, and south of our borders. The foolish allow immature young people to talk them into wasting a year or two in ordinary institutions the continent over: no trial, indeed, not even a thought for the in- stitution in our midst. Students go elsewhere in the name of education. In fact, the education received is nothing better than that to be had at home here. At the third level, the final product depends mainly on the student, not the un- iversity, not even the staff in the end. Many a "dumb" person had graduated from a so- called, first-class university. And if it is a question of teachers the University of Lethbridge possesses as good as any, and better than some. Parents ought to examine the university's new calendar. The teachers have qualifications which are trans- Canadian, intercontinental and international. Some professors carry a world reputation in their field. Our institution may be equalled, but it can- not be surpassed in personnel. It does not make sense to ignore it at the undergraduate 1- vel, but it does make for snobbishness to bypass it. Universities with a student body of are not institutions of learning. They are simply ant-hills, and they exist in westerr Canada, south of the border and all over. They are monstrosities developed purely for economic reasons alone. Kids are crammec into auditoria in such numbers the professors become "nothings" brought to the higher bleachers on TV monitors. Undergraduate work is often performed by post-graduate students. This is not education at all! At the University of Lethbridge classes are designed for personal work. There existr hardly a room capable of holding more than fifty. Contact with professors is frequent anc immediate. In addition to community failure and paren- tal neglect, there exists a more subtle attack on the institution. Many of our high schools- graduate over 50 students each year, ye hardly 10 per cent attend Lethbridge. Could it be that school counsellors advise students to go elsewhere? Do our local school boards have a positive attitude? What of the administrative personnel? There are people in southern Alberta who pray nightly the institution will fail and fold up. Imagine that kind of mentality! The University of Lethbridge has qualities and opportunities nnmatchable, and it is absurd that so few take advantage of them. The joke, of course, rests on those who work against it: theirs is the educational disservice. Promoting physical fitness By Tom MacMillan, Director of Communications, Sport Participation Canada "Saskatonians are unaware! Yes, most Saskatonians are blissfully unaware that a fitness crisis exists in our own community; and that our declining level of physical fitness is costing us dearly in medical expense, absenteeism, and loss of efficiency." So began ttoe copy of a full page advertise- ment in the Saskatoon Star-Phoenix early in 1973. Meanwhile, radio and television started pouring forth similar messages and an inten- sive, co-ordinated community-wide campaign was underway in Saskatoon. The magnitude of this initial year-long campaign was later to prove to be the most extensive ever mounted in any Canadian community, for any cause. But how and why did it all start? It began in September, 1971, when Sport Participation Canada, "PARTICIPaction" was formed. A private, non-profit company, with initial financial support from the federal government's Recreation Canada, its purpose was to generate a major national campaign aimed at changing the lifestyle of Canadians. They were to motivate Canadians into a more physically active way of life. After a number of months of planning, observing similar programs in other countries and talking to motivational experts, they felt they bad at least some of the answers. But would they work? A pilot project seemed the logical answer and Saskatoon was selected to be the test market community for Canada. From the start it was obvious that the recreation department alone could not handle the job and that the full support of all segments and leadership groups in the com- munity would be essential if this project were to have any chance of success. After many weeks of individual and small group meetings, full support was assured from such key groups as the media, board of trade, schools, private agencies, business and in- dustry. Market research by Sport' Participation Canada uncovered some shocking facts about the physical activity habits of Saskatonians and their attitudes towards fitness. These facts gave the committee a clear focus as to the direction which the advertising would have to take and proved critical to the over- all campaign. After a month of advertising the committee felt they wanted to measure the extent to which the messages were being heard. The block walk was thus created. The goal: to en- courage as many people as possible to get out one evening and walk at least once around the block with their family. Minus 20 degrees temperatures and a cold wind didn't stop over 50 per cent of Saskatoon's 125.000 citizens from par- ticipating that evening in February. PARTICIPaction SASKATOON was on its way! Over the next months the advertising cam- paign and people involvement efforts con- tinued. Other community-wide special events were successfully held. It was obvious to anyone living in or even visiting Saskatoon that this community had come alive. PARTICIPaction and fitness were words on everyone's tongue and the "spell" was having an effect. An interesting finding of note for recreation leaders was the fact that most of those per- sons who became active, did so in ways that did not require facilities or structured programs. There were some increases in facility oriented activities, but the great ma- jority turned to the outdoors and family- centred activities. Walking, bicycling and similar activities showed the greatest increase. This provides an answer to leaders who use the lack of facilities as an excuse for limiting growth in activity. Research conducted throughout the project revealed encouraging results. First, the cam- paign worked. After eight months of adver- tising. 94 per cent of the people in Saskatoon knew about PARTICIPaction and felt it was a good idea. Less than 1 per cent didn't like it. More important was the degree to which people actually became more active. Some 43 per cent of our adults admitted that PARTICIPaction had started them doing something. However, the real success was that the percentage who became regularly physically active moved from a pre- campaign figure of less than 5 per cent to over 50 per cent in just 18 months. What is the long.-term effect? Will people keep up this activity? Obviously, it is too ear- ly to tell. PARTICIPaction SASKATOON con- tinues and the results are being monitored. Just you wait. Bv Jim Fishbourne EDMONTON Whether it's a matter of women invading man's domain, or just another sign of a maturing culture, differences in treatment of the sexes are steadily diminishing. There are very few- social, educational, industrial or recreational institutions that still exclude one sex or another. Even differences in appearance are fading. Men now wear their hair long, and have it styled and set. They are beginning to wear jewelry and ornaments, and to use a wide range of cosmetics. Men's and women's clothing styles and colors are almost in- distinguishable. The activities and interests that men and women pursue are remarkably similar, too. Neither at work nor at play does one sex or the other have any significant preserves. There arc male nurses and cosmeticians, female soldiers and truck drivers. In sports women do anything men do. go anywhere they go. They play all the games, often com- petilively with men. and recently through lob- bying and a few court cases gained admission to even such traditionally masculine enclaves 35 Little league baseball and minor hockey. WhaJ then? RcaJJy. not more than a few formalities and labels, and even those are going .lust as Mrs. and Miss are be- ing dropped in favor of Ms. it won't be long before some judge decides that Mr. and Mrs can be used discriminatoriJy. and they'll have Jo go. loo. That wil! leave only public washrooms and given names, as distinguishing marks between the sexes. Separate washrooms may not last much longer, either. They are rare outside the English speaking world anyway, and even here they aren't considered necessary except in public buildings and commercial es- tablishments. Not even in Oie largest and most luxurious residences, with their half dozen bathrooms, would anyone dVeam of reserving such facilities for one sex or the other. And now that air travel has shown that men and women who are total strangers can still manage to use the same washrooms, it shouldn't be long before the notion of separate facilities dies out altogether So that will leave given names. Christian names if you will For how long'' A decade or ?wo perhaps; a generation a! most Already there are Frans and Bilhcs and Brooks and Sidneys and AJlisons Care lo guess the sex of Val or Jan or Lynn'' Warn to bet on Jay or Kay or Ray'' So as the few remaining barriers go down, those who oppose ail distinctions are bound to remember thai there are stall girls" names and boys" names. A few articles wiH be written, some speeches wj33 be made, and it won'1 Jake Jong for boy babies lo start gelfong names like Marg or Alice, or lillle girls lo be railed Tom or Art believe if A years ago. no one behoved women wouJd wear Jrousers, or that men would let their hair grow Just wail a while ;