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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - September 19, 1973, Lethbridge, Alberta Wednesday, September 19, 1973 THE LETHBRIDGE HERALD 51.1" Ford reprises '64 hit lacocca takes another Mustang ride The evolution s Mustang By ROBERT COCHNAR NEW YORK (NEA) If the Mustang was Lido Anthopy lacocca's baby back in 1964, then the 48-year-old president of the Ford Motor Co. is about to become a grandfather It was probably inevitable, for Foi d has a habut of return- ing to the successes of yester- day, renewing them and presenting them to a new generation of car buyers The Lincoln Continental, you'll recall, returned as the Con- tinental Mark IV And the company's successful Maverick was said to be, at least by the advertising agen- cy, the contemporary Model T Since generations these days seem to be half of the traditional 20 years, 1974 appropriately marks the debut of Mustang II The new Mustang may well be another indication that Ford's old crystal ball a Ford in Your didn't follow other corporate symbols like Reddy Kilowatt, the "time to retire kid anb Buster Brown into advertising oblivion, but is peered into regularly by Ford fortune tellers lacocca admits, however, that Mustang II is more the result of luck than per- spicacity Back in 1969 when the Mustang II decision was made, who could have predicted that this year small cars would represent nearly 40 per cent of new car purchases and a reported fuel crisis would make "econo- my" a popular word7 Mustang II is considerably smaller (66 inches) than the original 1964 model and a whole lot smaller (18 8 inches) than last year's car Moreover the standard engine is a 2 3-liter four- cylinder with a V-6 option The Dig V 8 powerplant, which made previous Mustangs terrors ot the road, is simply unavailable Lee lacocca is a super- salesman, which is amply demonstrated by the fact that nearly three million Mustangs have been sold since 1964 He is also not known for pussy- footing prose Says he "We set out to oner-up every other small car m the world Mustang II is a low- weight, efficient, high gas mileage car with a hell of a lot of class LITTLE JEWEL Many Americans, the Ford president explains, have long associated small cars with cheap cars, not necessarily in the money sense "There is that he observes, "that small cars are inherent- ly junky, that corners are cut in the manufacturing process and the owner winds up with economy and little else "Well. Mustang II is a little jewel We've paid attention to little things like moldings (they fit) and standard equipment like cut-pile carpeting There are dozens ot these little touches on the car, and they all add up to class Whv readers might rightly wonder, did Ford allow its 1964 small car to grow into another big, fat gas-guziler adding pounds and inches through the years and then turn around and retrench17 "A car grows for a lot of lacocca says, "half of them mandated by govern ment and half by market con- ditions The new bumpers, for example, add 200 pounds to the car "When you get detailed legislation, there is a tendency to put more on the car than was required in the first place PROFITABLE Although the base price of Mustang II is intended to be under lacocca expects the car to be quite profitable for as he points out, "people don t buy stripped cars in this country With all the myriad options available, the margin will be respectable There is another factor crucial to profitability "The highest margin ever obtained was a prewar Packard lacocca says, perhaps apocryphally, "but they only sold one of them Volume makes the difference LEE IACOCCA Fruit salad dressing. GOT IT? GOOD FOR YOU! Palm Dairies Limited PHLM HARVEST BIG VALUES Savings by the com Cheese Slices SIRLOIN STEAK It's that time of year again! Summer-depleted home shelves need to be replenished with foods for colder weather days ahead. Trucks have been rushing here with great quantities of wonderful foods to fill our store so you can buy ample supplies of the foods your family prefers. Load up as many shopping carts as you need. The more you buy, the more you save at our low, low discount prices. Visit Safeway today! Lucerne Can, Pimento, Swiss or Nippy Process 8 oz. net wt. pkgs. Special COOKIE JAR SAVINGS Cottage Cheese Lucerne Dry Curd 2 Ib. bag SPECIAL, each HOUSEHOLD NEEDS Cleaner Leitoil A.P. Pine Liquid 28 fl. 02. btle. Extra eavinga each Tissue Bathroom Deltey ply 4 roll pkg. Extra saving each Towels Kleenex paper boutique ply 2 roll pkg. Extra saving each Compound Catgonite dithwather formula 21 1 35 02. net wt. pkg. Extra saving. A A C Each Conditioner 4 .25 Calgon water. 40 02. net wt. pkg. Safeway Price each Cleaner 4 .05 Mr. Clean liquid. 32 fl. 02. bottle. Safeway price each Softener 4 .39 Downy Fabric. 66 fl. oz. bottle. Safeway price each 1 BREAKFAST TIME Chocolate Carnation hot. 1 2-1 .03 oz. net wt. pkg. Safeway price each 9 Cap N Crunch Cereal m 4 11 oz. net wt. pkg. Safeway price each I Sugar Crisp Posts M 6 13 oz. net wt. pkg. Extra saving Ovaltine Plain or choc. 12 wt.Jar. Safeway price each TURKEYS Utility Grade 6 to 16 fbs. Average Digestive Biscuits KfCC Busy Baker. 16 wt pkg. Special Coconut Fudge Creme fi. QC J Davids Biscuits. 13 Vaoz net wt. pkg Special Carousel Biscuits Bavids 2 ib pkg. Special each 99 PRODUCTS- I Tang Orange Crystals 4-7 oz. net wt. pkg. In poly bag. Safeway price each Coffee Maxwell Instant. 10 wt.Jar. Safeway price each RiceKrispies 1 7 oz. net wt. pkg. Safeway price each Corn Flakes Kelloggs. 24 02. net wt. pkg. Safeway price each .49 .97 f Canada Grade A Beef 1.89 Piece Half but Frozen, Ib Check these Meat Specials .99 1.45 J.39 J.29 T-Bone Steak or Club Canada Grade A Beef, Ib Wieners Swifts Premium Skinless. 1 1b. vac. pak pkg., each Corned Beef Swifts Premium Cryovaced, Ib Side Bacon Swifts Premium or Lazy Maple Rindless 1 1b. vac. pak pkg., each Beans in Tomato Sauce 14 fl. 02. tin. Special......... Baby Food Strained or Junior Except meat dinner. 4% oz tin Special Vinegar White. 128 fI. oz. jug. Extra Savings ......4 ,t 6 .or 99' eachi Check these Safeway Prices! Pull-Aparts Sara Lee Honey or Cinnamon Raisin. 12 02. net wt. pkg., each Potatoes Carnation Inst. Mashed. 12 oz. net wt. pkg., each Soup Mix 970 Avion 11b. pkg. each Yellow Peas Avion Split 11b. pkg. each Green Peas 79' 65' 27' Avion Whole. 11b. pkg. each..... f Dream Whip PieCe BOlOgna 700 2 4o2netwt.pkgwithfree Jelloeach Swifts Premium, Ib.............................. Jf Cat Surf Burger OQo i net wt. tin ................tfO ShOrlBRing Crisco vegeiable 3 Ib. tin each 1.57 ;