Lethbridge Herald, The (Newspaper) - September 17, 1970, Lethbridge, Alberta
Thursday, Scpttmbtr 17, 1970 THE LETHBRIDCE HERALD 27 Better ideas make better cars MERCURY Getting better all the time For 1971, the name of Mercury means more than ever before. More choice because Mercury has added a sensational new little car; Comet, to a line that ranges up to the big, luxurious Marquis. More better ideas in action. And more value-because at Mercury, every car we build must live up to the Lincoln Continental tradition. Introducing the all new Mercury Comet The little car with better ideas. There's never been a car quite like Comet. It handles and parks like a little car. It's priced like a little car. Gas mileage rivals the imports and it's simple to maintain. But Mercury Comet allows you to. choose between a 2-door model and a four door model. Between three frugal Sixes and a performance-proven V-8. Marquis'71 Canada's most luxurious medium-priced car was never so easy to own. Mercury Comet 4-door sedan A dramatic new look for Marquis and an entirely new model priced to bring the luxury of Marquis within easier reach. .The luxury of a car that is the only one in this class styled in the Lincoln Continental tradition. With a ride only the world's great luxury cars can match. 3-speed Select-Shift automatic, power steering and a quiet-running, powerful V-8 engine are among the many features that are standard on cost extra on lesser cars. Mercury Meteor'71 money gets you more. Costs a little ever 3... but well The 1971 Mercury Meteor is completely re-styled to give you more beauty and more riding comfort than ever before. Superbly appointed to give generous head, leg and shoulder room and insulated so the ride is as quiet as it is smooth. Standard features on the models priced in the popular 3 to 4 thousand dollar range include upper-level power ventilation, steel guard rails in every door and a husky V-8 engine. Marquis Brougham 4-door hardtop Mercury Meteor 2-door hardtop Mercury Montego MX Brougham 2-door hardtop" Mercury Montego'71 Break out of your shell... not out of your budget. A great new way to put some sunshine in your a price within reach of most budgets. You'll like Montego's sporty styling. You'll enjoy Montego's handy size; a foot or so shorter than big cars. You'll appreciate the quiet, relaxed comfort of Montego's hi-styled interiors; the smoothness of the ride, the economy of the sturdy 250 cu. in. 6-cyl. engine. Or you can personalize Montego with options that include a 429 four-barrel V-S, power' steering, Whisper-Aire conditioning and many more. Mercury Cougar hardtop Mercury Cougar'71 Sophistication with a spirit of adventure. All new for 1971, Mercury Cougar is a very personal luxury car for people with a taste for action. The ride-is satin-smooth and whisper- quiet. The longer, lower, wider body helps provide the handling ease of a sports car. A 351 cu. in. V-8, bucket seats, floor-mounted stick are just a few of the standard features. Mercury 1971: Better Cars, Better Choke, Better Value i MERCURY 'Based on manufacturers suggested retail price F.O.B. Oakville.