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Lethbridge Herald, The (Newspaper) - September 12, 1973, Lethbridge, Alberta 4 THE LETHBRIDGE HERALD Wednesday, September 12, 1973 A sound diagnosis The Alberta Medical Association is to be congratulated for bluntly refusing to let itself be used to help allay public concern over the government's decision to allow increased advertising of alcoholic beverages. The association has rightly described alcohol as the most abused of all drugs, and by implication condemned the government for en- couraging its sale and consumption. That alcohol is a drug is a simple text- book fact. That it is used and abused beyond all other drugs together is no longer a matter of argument; the testimony as to its use is clear in the billions of dollars of sales, and the hospitals, asylums, jails and morgues furnish ample evidence of abuse. It is specious to debate either the pur- pose or the effectiveness of advertising. It exists to increase sales and profitabili- ty of the commodity it advertises, and it does just that. If it were not so. the direc- tors of a distillery, winery or brewery would have no business spending com- pany money in this way. They are elected or appointed to provide sound management, and it is not sound management to spend money with no ex- pectation of commensurate returns. So if they are advertising without the hope (and intention) of increased sales and profits, they are guilty not just of bad judgment, but of culpable dereliction of dutv. To date, there has been little in- dication that distillery directors, or their counterparts in wine or beer, exercise poor judgment or fail to do their duty, at least in respect to the balance sheet. But if the AMA is to be congratulated, the government most definitely is not. The "justification" it offers, that this kind of advertising is already to be seen on cable television, is weak to the point of absurdity. As anyone knows who has ever watched NHL hockey or other network programs, it is not beyond the ingenuity of TV engineers to cut out point-of-origin announcements and sub- stitute local ads. This can be done quite readily whether the show is live or recorded, and it can be done for cable shows, too. If the government doesn't know that, it must be because it has been careful not to ask. The proposal that there be "advertis- ing and that the Alberta Medical Association should help to for- mulate these, was a transparent attempt to use AMA respectability as window dressing for a shabby charade, a ploy very properly rejected. As for the argument that "other media" and other governments carry and countenance booze advertising, this is a straight re-run of the "everybody else is doing it" argument heard so often in connection with Watergate. It squnds just as sick in Alberta. Make food not war Although the fourth summit conference of nonaligned nations, meeting in Algiers recently, seems to have produced little in the way of tangi- ble results, the Third World is nevertheless a force of growing impor- tance It is a sector of the world com- munity which is due to receive much more attention from the major powers. In the conclusion of his article about the nonaligned nations C. L. Sulzberger suggests that the philosophy of foreign aid requires drastic revision. Some of the Third World states notably the oil- producing ones in the Middle East have great wealth that ought to be serv- ing development. Outside help should come only in the form of education and technology This is a reasonable suggestion and one which should be taken up as an integral part ol Middle East diplomacy. It means the resurrection ot a dream that was entertained during the Truman and Eisenhower administrations in the United States the use of American technological aid to assist lArab countries and such lands as Iran in developing their scarce water resources, promoting large-scale agriculture in arid wastelands and encouraging industry. Instead of resorting to reprisals or making military threats in the face of price hikes for oil and endangered supplies an offer of technological assistance on a major scale could have salutary results. Studies indicate that water resources can be developed and that a variety of food can be produced in areas of the Middle East now short ol both. The application of technology to the reclamation of land and the production ol food points to the possibility of healing the festering sore1 of the million plus Arab refugees. These people could be settled and provided with fruitful oc- cupation. Obviously a fresh initiative is required in the Middle East. Here is something to stir imaginations and challenge the leaders "of the nations. ART BUCHWALD Miracle drugs abroad WASHINGTON Some time ago the American boss of a friend of mine told the friend. "I admire you people who live abroad. You don't take pills. In America we're always taking a pill for something or other. We're becoming a nation of hypochondriacs. But you people don't depend on pills." My friend agreed. "We can't get any." "Well, it was a good story, but not necessarily true A majority of Americans coming to Europe are weighted down with every imaginable medication prescribed by family doctors. Each one is a miracle drug in its own right, and I haven't met an American tourist yet who isn't willing to share his medicines with the less fortunate people who live abroad. Just recently I had occasion to see how many Americans will come to the aid of their fellow men. It all started off when I com- plained at a dinner party of having a sore throat. "I have just the thing for the hostess said. "It's Slipawhizdrene. You take one every two hours." One of the guests said: "Slipawhizdrene is outdated My doctor gave me Heventizeall. It doesn't make you as sleepy, and you only have to take two every four hours." "I left the United States two weeks after you did." another woman said, "and Heven- tizeall has been superseded by Dequoqbeall. I have a bottle at the hotel, and if you stop by I'll give you some." The only Frenchman at the table said, "Why don't you gargle with The people at the dinner couldn't have been more shocked if he had said a four-letter word The Frenchman's American wife was so embarrassed she almost burst into tears. He looked around helplessly. "But what did 1 say The husband of the hostess tried to smooth things over. "You see, Rene, in America we have gone beyond aspirin. You French believe in food; we believe in miracle drugs." "They're all muttered one of the Americans. After the dinner 1 stopped by tho hateNiaA picked up an envelope of Deviltizeall. I took two before I went to bed. At four in the morning I no longer had my sore throat, but I was violently sick to my stomach. I remained in this state until morning. I had a luncheon date with a Hollywood producer, but I couldn't eat anything. "I've got just the thing for an upset stomach. It's called Egazzakine. Here, take one now and one at four o'clock." I took the proffered pill, and in a half-hour my stomach settled. Only now, my eyes started to run and I began sneezing. Making my way blindly to the office, I ran into another American friend in front of the Lan- caster Hotel. He recognized the symptoms immediately. "You've probably got an allergy. Come upstairs and I'll give you something for it." We went up to his room, and he took out a leather case filled with various bottles. "Let's he said, reading from a slip of paper. "The yellow-and-black ones are for jaundice, the green -and-blue are for pneumonia, the white-and-red ones are for rheumatism, the pink-and-beige ones are for heart trouble oh, yes, the brown-and-purple are for allergies. Here, take two now and two at four o'clock." I protested, "I've got to take the Egazzakine at four o'clock." "Don't do he warned. "That's what you're probably allergic to." I took the brown-and-purple capsules and went to the office. In about an hour, my tear ducts had dried up and I had stopped sneezing. I felt perfectly well, except I couldn't move my left arm. I reported this to my friend at the Lan- caster who said, "The doctor warned me it happens sometimes. He gave me something else in case it did. I'll send it over with the bellboy." The bellboy brought over some orange-and- cerise tablets. I took two and it wasn't long before I could lift my arm again. That evening during dinner I discovered I had my sore throat back. But I didn't mention it to a soul. Delicate question By Doug Walker wee WtEflT PISH The Christian Science Monitor Better than roulette By Maurice Western, Herald Ottawa commentator OTTAWA The new wheat stabilization plan has been presented to Parliament in so puzzling a fashion by the minister in charge of the Wheat Board that many im- portant questions remain un- answered. Last Wednesday, in an ex- change with Alf Gleave. the most knowledgeable and able of the NDP farm critics. Otto Lang referred to the develop- ment of "an agreement of a long term nature which in- corporates a true and effec- tive two price system into our Canadian wheat selling system." Mr. Gleave had a supple- mentary question. "Since the Canadian Wheat Board Act makes no provision for such manipulations as has been proposed to this House, can the minister in charge of the Wheat Board tell this House with whom such arrangment is being "The said Mr. Lang, ''is being negotiated with the Canadian Wheat Board which, of course, can enter into such arrangements easily, say, with a buyer from another country." In other comments the minister noted that the long term floor price was "un- til a few months ago a price higher than we had ever had in the history of Canada." Another reply, this time from the prime minister to Les Benjamin Lake Centre) is of interest. Mr. Trudeau spoke of the arrangement as being "in the nature of a contract on behalf of the Canadian people, with the Wheat Board. As the minister indicated, the Wheat Board is making this kind of contract all the time with for- eign countries." It is quite true that the Wheat Board enters into agreements with foreign agencies which involve minimum and maximum prices. These are contracts between equals. The Board may propose and the Russians may accept or reject in accor- dance with their own interests. But if the govern- ment negotiates an arrange- ment or "contract" with the Wheat Board, it is negotiat- ing with its own appointees. How can the two situations be fairly compared? The people who will be most immediately affected by the arrangement are, obviously, the farmers. In respect to wheat sold on the domestic market, they will presently sacrifice about a bushel. In compensation, they will have the assurance of a guaranteed price over a long period. Mr. Lang may be correct in his evaluation of the agreement. Whether farmers will agree with him is an open question. It is obviously an important one since the farmer is the man who stands to gain or lose. The question arises. Regardless of the legal powers to be found in the Wheat Board Act, who gave the board a mandate to negotiate on behalf of the farmers an agreement or "contract" involving such a radical departure from past practice? In the case of less radical departures, past governments have thought it necessary to consult producers or their or- ganizations. Thus James G. Gardiner, much criticized on this page and elsewhere for improvident long term agreements, was always most insistent that these in fact had the approval of leading farm groups dedicated to orderly marketing. Although particular oper- ations of the Wheat Board have been criticized on oc- casion, the Wheat Board system has been impressively supported. Farmers have assumed that the Board would employ its best judgment to sell wheat in their interest for the maximum return. Even if initial payments were dissap- pointing, they would receive in the end all that the system could yield. It is not clear that in the present negotiation between unequal parties, the board can be guided solely by its own best judgment. There are two certainties in the situation; first, that the governmer is under very heavy pressure to hold down bread prices, and second, that the producer is to obtain much less, in respect to wheat sold to millers, than he might ordinarly expect to receive. of accelerating inflation and As presented by Mr. Lang the arrangement is manifestly beneficial because the floor price is very high by past measurements. But there is room for differences of opi- nion here; it has been demonstrated in the recent past that the crystal balls in ministerial (and wheat board) offices are not always in- fallible. After all, the proposed guar- antee is not in constant dollars. It is in the memory of many people that today's poverty wage was once affluence. We are in a period today's values and farm costs may be very transient. Ac- cording to some economists the world has crossed a watershed and cheap food be- longs to the past. Even a future stabilization might be at such a level as greatly to depreciate or wipe out the value of the floor. In these rapidly changing circumstances, some farmers may agree with Mr. Lang while others feel that the "compensation" is too uncer- tain. Better a good price now than a chance with the roulette wheel. What the preponderant opinion on the farms may be, it is not possi- ble to say; in the view of some farm members, there has been too little time (and per- haps too much confusion) to permit a clear opinion to form. Nevertheless, and in the ab- sence of such an opinion, the negotiations are going forward and now relate less to principle than to details. This at least is the reasonable conclusion to be drawn from Mr. Lang's comments. The- question of the Wheat Board's mandate thus seems highly pertinent for the farmers, whatever their views may be, ought surely to have a full op- portunity to express themselves in regard to a ma- jor departure from past prac- tice in the management of their business. It may even be a question of some urgency for it is remark- able to observe, in these days, what great changes can be ef- fected without benefit of legislation and there has been no intimation that the plan currently being perfected will require a legislative enactment. Challenging each other's bids By Paul Whitelaw, Herald Washington commentator I.mi U'vlir shares Ins wile Manes enthusiasm Inr the John Howard Society homo linn lie sells tickets, helps with little dim keeps on all the prcp.inil ions. One del ill app.iienllv had him worried Ik1 kiK'w Marie Marl assigned Klspelh to help me wilh the greeting at Hie Gourlay homo so lie sli mil on his game log to do a little checking When he got lo me a! (lit1 door ho inquired. Is- she prosenlahlo today1'" WASHINGTON It would be hard to think of two more unlikely bedfellows than Karl Marx and J. P. Morgan. Yet, such is the current spirit of "detente" that the spiritual successors of com- munism's chief architect and America's turn-of-the-century relationships that would have shocked both gentlemen. Consider, for instance, an announcement Tuesday by the U.S. Interior department of a contract award to build generators and tur- bines for the Grand Coulee Dam on the Columbia River in Washington State. The winning bid was a joint Canadian-American proposal under which Canadian General Electric of Toronto would build the generators. Allis-Chalmers Corp. of York, the major subcohtaclor would con- struct the turbines. Seems like a routine govern- ment decision to award a con- tract? Although Karl Marx might have had reservations, how could the late J. P. Mor- gan have disapproved of such government largesse to private industrty? Well, the answer lies in the unlikely alliance which oppos- ed the Canadian-American proposal reality an 'American.American' joint venture because Canadian General Electric, according to a company spokesman in Toronto, is more than 90 per cent owned by U.S. shareholders. Joining together to op pose the contract un- "technical grounds" was the huge Wcstinghouse Electric Cor- poration of Pittsburgh and the Soviet's Leningrad Metal Works. It is not unusual, the execu- :ive noted during a telephone conversation, for firms to challenge one another's bids. Maybe so, but Messrs. Marx and Morgan would be turning n their graves if aware of the jnlikely relationship of com- nunism and American wrought by 'detente." Letters Responsible gun user My letter of July 14 has ap- parently stirred up a hornet's nest. This was my intention, as the subject warrants a thorough discussion before our liberty is legislated away My contention is that while the police do an excellent job ol apprehending criminals, the courts and the new Bail Reform Act too often negate their efforts by turning dangerous criminals loose on parole to repeat their crimes. So much effort is directed towards the comfort, welfare and rehabilitation of the criminal, while the protection ot society is ignored, and because of this misguided at- titude the tendency is to blame the tool of the crime, especially if it happens to be a gun, rather than the person who used the gun. I am not a member of the National Rifle Association, but I use. without apology, any statement that is pertinent to the subject. We of the Lethbridge Fish and Game Association recognize "the ex- treme danger of shooting" and this is precisely the reason why we do our shooting on our range, which is registered and approved by the attorney-general We urge all shooters to come aria shoot with us under safe conditions and strict supervision. I know, because I happen to be the safety officer. I also happen to be a member of the first class to graduate from the government-sponsored hunter training instructors course. We have, and I have, con- ducted innumerable fire-arms safety courses for Boy Scouts. .Jr Forest Wardens, and other youth groups, and at present one of our members is instructing a group of boys in marksmanship, gun safety and responsibility. Mr. Sandilands says. "The purpose of guns is to kill." Last fall, the club purchased a carload of clay birds a carload1 that'is 189.000 clay birds, which represents rounds of am- munition. These clay birds are shot at with specially designed skeet and trap guns, which are not used lor hunting. The only purpose of skeet and trap guns is to break clay birds. The same is true of the scores of special target rifles owned by our shooters. The purpose, and the only useful purpose of these special rifles is to punch holes in paper targets. "Target is to im- prove ability to kill." Mr. San- dilands is correct in this. A competent marksman; who also happens to be a hunter, has a beter chance of making a clean and humane one-shot kill than has a hunter who does not practice marksmanship. Mr. Sandilands urged that there be a course in compe- tent gun use." This is precise- ly what the Fish and Game Association wanted and ad- vocated until our hunter train- ing courses were taken over by the department of education. Mr. Sandilands concedes that the seriuous sportsman will still be able to purchase his guns, only now they will be registered So the same gun will be standing in the same corner, and the same angry person will grab it and shoot the same victim So what has been achieved by a permit and a registration? Is a person really appreciably less dead because he is killed by a registered gun7 I am sorry to have been neglecting Mr. Lee but Herald space is at a premium. Of course, it is no more "necessary" to own a gun than to own a golf club, a fenc- ing foil or a sportscar. If a person likes tiddly-winks, hik- ing or bird-watching as his form of recreation, that is his prerogative I happen to like target shooting. In closing, may I remind Mr. Lee that my letter referred to the "responsible use of firearms NIELS E. KLOPPENBORG Lethbridge. Praise and criticism We are tourists who have spent considerable time in Lethbridge this summer. We would like to congratulate the city on its well-kept parks with their beautiful gardens, lush green grass and beautiful trees. We feel, however, that some constructive criticism might be accepted as gracefully as it is offered. Firstly, we would question the logic in having the water spray in use during the most pleasant part of the day when tourists, such as we, are most likely to admire the beauty and stroll in the parks. We would suggest a possible solu- tion would be the use of the spray equipment after sun- down or before sun-up. Secondly, we recognize the tragic situation with which the City of Lethbridge is faced in the proliferation of inebriated otherwise derelict souls. The aforementioned persons appear to find Gait Gardens a lucrative place for pan-handling, the practice of which would appear to be hon- ed to a fine art. It is this prac- tice which appears to us, as tourists, to relegate the use, particularly of Gait Gardens, to either a few unsuspecting visitors or to those whose faith (Hutterites, etc.) force an isolation by their different culture and dress. We find it sad to have to relate the above to the citizens of an otherwise fine clean city. We sincerely hope a solution may be found to what appears to us to be a grave social problem. E. and G. BLACK Sault Ste. Marie, On- tario. Have faith in youth In response to the exhorta- tion concerning hitchhikers, I would agree that the author is sane, safe, sensible and statistically correct. It is also obvious that he has no scruffy youths of his own who thumb the highways. Hitch-hikers are given rides by those who do or have hitch- hiked themselves and also by harried parents whose offspr- ing ply the highways. We wist- fully look them over and can't resist the lad who resembles our own the blonde youth whose hair looks like it had been caught in a mix-master. Strangely enough, when we throw security to the winds and have a little faith in our youth, we are generally rewarded. Their conversation is seldom stuffy never about the high cost of living! Recently, when I took the boat trip on Waterton Lake, I noticed a particularly good looking, well dressed, and well groomed young couple who were fellow passengers. There was something familiar about the young man. Was it his lively, fascinating manner of speaking? On the return trip as I watched and listened to them as they chatted with other passengers, I recalled our former meeting. Six years previously these young people were hitch-hiking to the girl's home in Tasmania. He was an Alberta university student and they had met and married while travelling in Europe. In- cidentally, the girl's mother had never been out of the valley where she was born. This young girl was taking her husband home to meet the family. They camped in.a pup tent by the river and they accepted our invitation to breakfast the following mor- ning. I am aware of the reams of unhappy hitch-hiking ex- periences, but I do fee! that for the one who finds and leaves you beaten by the wayside there are probably nine good Samaritans. These kids are not afraid; moreover they are not in a hurry because they don't know where they are going! GRACE SNOW Milk River The letHbridge Herald 504 7th SI S I ETHBRIDGE HERALD CO LTD Proprietors and Publishers Published 1905-1954, by Hon. W A BUCHANAN Second Class Mail Registration No 0012 Member ol The Canadian Press and the Canadian Daily Newspaper Publishers' Association and the Audit Bureau ol Circulations CLEO W MOWERS, Editor and Publisher THOMAS H ADAMS. General Manager DON PILLING WILLIAM HAY Managing hditor Associate Editor ROY MILES DOUGLAS K WALKER Advertising Mnnngor editorial Pago Editor "THE HERALD SERVES THE SOUTH" ;