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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - September 6, 1918, Lethbridge, Alberta THE LETHBRIDGE DAILY TIERALD -J^RIDAY, SEPTEMBER 6. 1018 iiiiiiiiiiiiH and ym can prove this statement to your entire satisfaction on your tri| down town tomorrow People often get the mistaken idea that if a store displays some extra fine lines of merchandise at high prices; or if its stqtlcs are vvel 1 kept and neatly displayed;/ or if things are kept clean and more attractive looking than is the case with the average store, that its prices must necessarily be higher. � BUT THESE VERY THIffGS MAKE POSSIBLE LOWER PRICES THAN OTHER STORES CAN OFFER. The higher priced lines have a larger profit and make possible tlie selling of the medium or popular priced lines at a closer margin of profit j, goods well kept are never shop worn and do not have to go as Saturday bargain "seconds"; and merchandise well displayed is easily arid more quickly sold than lines that are hidden away in shelves and drawers, and then replaced with fresh new goods. Well assorted stocks attractively displayed, and highest quality of Standard merchandise at lowest possible prices are the outstanding features of every department of this big store. We invite you to compare these Saturday values and if you are as good a judge as the average woman you will readily be convinced that this is your store. SatMirday Values iin Ready-to-Wear DEPARTMENT BRIMMING OVER WITH THE CHOICEST GARMENTS OF THE SEASON- NOTHING BUT NEW FACL GOODS TO SHOW-FOR SATURDAY. FALL' COATS. Ilaudscme tweeds and pUiih cloths at last year's prices. *)n pa Special........................... �, i ,0\f CHINCHILLA COATS. Brown, burgundy mostly. Lovely garments. Same good cloth as last year at the same prices. q r aa S32.50 and....................... OD.vU TAILORED SUITS. Excellent quality storm serge. Colors navy, taupe, etc. Splen- aa did styles at ..................... OU.UU HEAVY MEN'S SERGE SUITS. Much below-present value. Colors navy, brown and black. Very attractive styles and special JP a a values at ......................... *it/�UII VELOUR COATS. A very tine collection to suit all tastes. Colors taupe, beaver. Belgian blue, burgundy, green, etc. Plain, plush and fur trimmed. Special values at $45.00 to..................... 100.00 -AND FEATURING THESE SPECIAL VALUES HEAVY TWEED COATS. Wouderful values. Pure wool cloths, made up in the new styles and selling as cheap as last ^CJ QQ GIRLS' COATS. Eight to fourteen year sizes. Very pretty .styles of tweed or blan- -t rj ["A ket cloth. $15.00 to ................ 11 tOv FINEST SERGE AND BROADCLOTH SUITS. Plain tailored and braid trimmed. Small, regular and extra large sizes. Splendid > : : : : � : ? > ? -& ? WOMEN'S LAND ? : ARMY PRACTICABLE > ? ? .;. .;. i. .;. .> .> .;. ondon, Sept. 6.--Attention frequently has been called to the Somme, Du Nord and 'Tortille water line as being a check to the progress of the THE FOOT TOGGERY BOOTS - SHOES FOR ALL AGES The Nation's 6est in Quality ASK FOR The Hartt Shoe for Men in "The Czar" Last. Dark Brown.............................$12,00 or Gunmetal Bal...................$11.00 Receding Toe, BiiDad Flat Heel. Carried in Widths B,C,D. ^ - W.J.Nelson and Cpmpany COR. THIRD AVE. AND SEVENTH ST. 8.-t�HERLOCK BLDG. 891? 761456 83 ;