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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 25, 1974, Lethbridge, Alberta Page 2 Doom, disaster absent from Soviet news By LYNN OLSON MOSCOW (AP) The ?BS Evening News, the ABC Evening News and the NBC Nightly News con- stantly battle for ratings and sponsors in the United States. But Vreemya doesn't have to worry about either. It is the only major television news show in town or country here. Its name means "time" and it starts at a most American channels are filled with gunsmoke, comedy or family dramas. Vreemya viewers do not learn about car wrecks, dissident demonstrations or Moscow's most recent murder. What they do learn is the status of the harvest, which factories are meeting what produc- tion quotas and the names of the latest official visitors to the Soviet capital. Television news in the Soviet Union isn't burdened by the charge often made against U.S. network it presents a steady diet of doom, uproar and conflict on the home front. Here, TV reporters take a leaf from an old Johnny Reliable Carpet Care STUM CLEWING 327-4493 Mcmtwr of Albwta Mug Cta wtth 7 lAMOclatlon Mercer accen- tuate the positive and limit, if not eliminate, the negative. Avoid bad news Even more than the Soviet print media, televi- sion here stays away from bad news, unless it happens in another country. The editorial policy was neatly summed up when a Soviet, watching a TV report on the harvesting of corn in Novosibirsk, was asked by a visitor if the harvest had been success- ful. "Of he replied. "Otherwise, it wouldn't have been shown." Vreemya, like its American network counterparts, lasts 30 minutes each night. It is beamed throughout the Soviet Union on the country's, main TV channel. MIDNIGHT MOVIES THURSDAY. OCTOBER 31 12 MIDKIBHT QMNNa 101 PHONE328- For those who miss the prime time news, there also is a pair of 10-minute newscasts which appear at 6 p.m. and shortly before the midnight sign-off each night. Like Western network news shows, an anchorman here sits behind a desk, reading the day's news while slides illustrating the stories occasionally are flashed behind him on a screen. Filmed reports also are shown, with reporters often pictured interviewing their subjects or simply standing before a par- ticular scene, giving a summary of the matter at hand. Unlike the American net- works, there are more women on the air in the conunercialless brand of Soviet TV news. Half are women The anchorman on Vreemya is joined by an anchorwoman in delivering the nightly report and at least half the reporters on all three Soviet news shows are women. The anchormen tend to resemble the American breed-relatively good- looking, dressed more fashionably than other men and possessed of deep, resonant voices. Here, as in the United States, television news folk are well-known names. Unlike most of their American counterparts, they often appear as masters of ceremonies or announcers on other Soviet TV programs. "Happy-talk" news, a fixture on many local stations in the United States, is nyet-nyet here. The news is considered a serious subject and is delivered seriously. For viewers used to American newscasts, in which any story longer than two minutes is con- sidered an epic, TV news here might seem extreme- ly slow of pace and long oi wind. It concentrates heavily on wreath-layings, speeches and factories which overproduce their quotas. Five minutes of a recent news program, for ex- ample, were devoted to a report on the production of animal feed, complete with a long list of statistics and a film report. Unless it concerns Eastern Europe, news about other countries usually focuses on con- flicts or problems. The re- cent turmoil in Mozambi- que and the Cyprus fighting received big play on Moscow TV. And Soviet cor- respondents in Italy and Denmark recently did stories on the rampant inflation there, shooting films of items on store shelves and commenting on the drastic rise in prices. IT'S ON NOW TRAILER LOU'S 1974 CLEARANCE M ill Tnlln, Cmpin. Mitor Hunt. TRAVEL CRAFT 1504-3rd Aw.S. Phoiw 327-4084 The Rug Drapery Shoppe 324-13 Street N. Phone 329-0712 OPPORTUNITY Your opportunity to take advantage of volume purchase over 225 rolls of Quality Carpet and Linoleum in stock available for immediate delivery and in- stallation. YOUR OPPORTUNITY To carpet that Rumpus Room, Bedroom or KHehon with ovor SO rolls of rubbor back carpet to chooto from fV-n_LI. pricing iiunt 5 per. sq. yd. up TWO COLOR TWEED MINER BACKED SPECIAL 95 KITCHEN CARPET SPECIAL Persq.yd. uvimmoM SHAG SCULPTURE Mutt) color ................8.98 Plush....................18.49 ShortShag...............11.49 Persq.yd. YOUR OPPORTUNITY To complete that carpeting require- mont before ChrMmaa and anhanca _your living room with Plush, Shags, Sculptured Shags, Multi and plain colors all at substantial savings from stock. OUR OPPORTUNITY To provide you with the very beat sorvico possible and installation by qualified journeymen installers. TERMS TO SUIT YOUR BUDGET USEYOUR CHARGEX or MASTER CHARGE FREE ESTIMATES LAflGE OR SMALL CONTRACTORS AND HOUSEBUILDERS WE OFFER A COMPLETE INSTALLATION CARPET TILE LINOLEUM DRAPERY YOUR OPPORTUNITY To enter your name for, the draw on 20 sq. yds. of Panama Installed complete over scrim cushion with any purchase of or more. One entry per person. Draw on Nov. RUMPUS ROOM Multicolor Rubber backed pwtq.yd. RUBBER BACKED SHAG 595 749 g49 Per sq. yd. OVER 35 REMNANTS AND ROLL ENDS CLEARING UP TO 30% OFF ;