Lethbridge Herald, The (Newspaper) - October 24, 1973, Lethbridge, Alberta
LETHBBIDGE HERALD Wednesday, October 24, 1973 Japanese flutter over Kentucky food The lucky company Red and white pagoda shaped buildings Japan's national colors are sym- bols of happiness to a new fried chicken market in Asia. Shinto priests attend g-oundbreakmg ceremonies, chanting prayers at the site of each new outlet. By NEIL A. MARTIN Christian Science Monitor OSAKA, Japan It's just before dawn. The rising sun has begun its westward trek across the morning sky when the Shinto priest, dressed in ceremonial robes, enters the red-and-wlute pagoda-shaped tent, chants a few prayers, picks up a shovel, and scoops out a spadeful of dirt. Standing off to one side, dressed in a double-breasted dark suit and white shirt, and wearing a silk Western-style string tie is an American businessman He watches every move the priest makes It's his job. The man is Loy Weston, vice-president of Kentucky Fried Chicken Ltd. The ceremony marks the ground-breaking of yet another link in the chain of KFC stores scattered across Japan in more than 15 cities KFC currently is Japan's largest fast-food company, with 75 outlets generating an- nual revenues of about million. More than half these outlets are franchised operations, the rest company- owned. According to Mr. Weston, the company expects to have a chain of some 300 to 400 stores by 1980 "Our acceptance has been much greater and faster than we ever an- he beams. KNOWLEDGE Ever since he came to Japan to set up KFC's first pilot store at Osaka's Expo '70 three years ago, the boyish- faced Mr Weston has parlayed his intimate knowledge of Japanese culture and tradition to the benefit of KFC and its parent Heublein. Inc., the alcoholic beverages firm. So successful has KFC has been that the Japanese com- monly refer to its as "tsuiteru kaisha" (the lucky "KFC's buildings are shaped like pagodas, and our company colors are red and white Japan s> national colors which stand for hap- Mr Weston says And each groundbreaking for a new store is carefully attended hy a Shinto priest. Not the least of the reasons's lor KFC's success has been the tood tastes of the Japanese The restaurant business. though highly competitive was booming when KFC first entered the maikei and still is. for that matter Some 320.- 000 restaurants, big and small serviced more than 100 million persons APPETITE Moreover, the growing appetite ot Japanese for Western-style foods has sparked a rush to the Land of the Rising Sun by major United Stales and European fast-food franchisers, including McDonald's Wim- py s Dunkia Donuts. and Dairy Queen KFC. on the other hand, had another natural, built-in asset The Japanese were big chicken-eaiers Until about 100 years ago, chicken was the only meat eaten in Japan by the Buddhist-oriented society, which viewed eaung four- legged animals with disdain Also in KFC's favor: Its chickens were cooked similar- ly to tempura 'deep-fried shrimp) and tasted something like "vakitori" (broiled chicken on L both highly popular in Japan One of the company's first test outlets at Expo '70 m Osaka broke company records, with sales peaking at a month. A lew months later a joint ventuie company Kentucky Fried Chicken (Japan) Ltd. was formed with Mitsubishi Corporation Japan's largest trading company, on a F-0-50 basis Naturalh not everything Act fast. Stock up on these toys and games for Christmas NOW while prices are bw, really low Tiny Tears If you're going to appeal to a little girl's maternal instincts, nothing does it like Tiny Tears. tall and real cute what with her soft, moulded body, finely sculptured face, gleaming blond hair which is actually "rooted" as in real life. Lay her down and she begins to cry real tears. diaper and bottle included. 5 99 Colour movte projector. With snap-in Plastic with precision lens, crank, 2 reels film. 4.99 numbers. Assorted subjects. 2 panels, 12 colours and brush. Reg. 99C xri Wet Doll. With carrying bed. Reg. S2 98 A Big Jim Sports set. Everything you need for fast sports action. Incl 1 Big Jim, 1 football and uniform, 1 hockey stick and uniform. Watch him in action, make him score. Reg. 5.99 SSP Special Set by Kenner. Incl. Flying-Finish Gate, Drag Chute and 2 asst'd SSP cars. Reg. 4.99 Easy Curl Kit. For hours of fun. Reg. 5.98 2.44 2.49 Deluxe Kismet Game. Here's action. Combines roll of dice with several methods of scoring. 2.98 Simpsons-Sears Ltd. at Simpsons-Sears you get the finest guarantee satisfaction or money refunded and free delivery Store Hours: Open daily a.m. to p m. Thursday and Friday 9-30 a m. to 9-00 p.m Centre Village Mall. Telephone 328-9231 has gone to schedule Some initial start-up problems threatened its plans. RAN AFOUL For its Expo trial KFC im- ported most of its chickens from the United States and Europe. It soon ran afoul no pun intended of Japanese customs inspectors who claimed the frozen birds had skin diseases. The company got the message and switched to Japanese chickens. Besides, KFC's partner, Mitsubishi, was in the chicken and cmcken-feed business, so why not team up with the trading company0 Stiil another problem was Japanese eating habits "We discovered that the Japanese don't like mashed potatoes and Mr. Weston recalls "We remedied that easily enough by substituting french fries, which they really like." He has learned another im- portant lesson: Location is more important to the success of a store than perhaps it is in the United States. In the U S the fast-food franchisers have concentrated on the suburban drive-in location. In Japan, where car ownership is still undeveloped and where the road and highway network nowhere approaches that of the United States, KFC and other food franchisers have had to concentrate on the busy, walk- in downtown locations. Subsequent expansion concentrated on the Tokyo- Yokohama area. With success there KFC has gradually moved back into the Osaka- Kansai region, where its stores now are booming QUCK WIT Trie biggest asset has been Mr Weston himself A natural promoter with a quick wit and fast smile, he has generated reams of free publicity. Asterisks are key to opportunity By BRUCE LEVETT WASHINGTON (CP) It may look like just another asterisk to you. But for those who know the code, that little mark opposite a name in the Congressional Directory may be the key to all sorts of op- portunity and information. For example, the directory lists among many other facts in its pages names and addresses of the thousands of news and photo personnel in Washington. An asterisk designates those whose wives accompany them. There are other symbols a tiny dagger shows those who have "unmarried daughters in society" with them; two ver- tical strokes preceding the name indicates the presence of "other ladies" in the household. These two sym- bols, however, are not fre- qupntly shown Knowing whether a reporter has his wife on the scene can come under the heading of vital information for a hostess planning a cocktail party or an undersecretary sending out in- vitations to a garden fete. YOU CAN BEAT IT The system is, however, not infallible. Some sneaks, who haven't told thsir thut back section in the directory, have had themselves listed sans asterisk. This makes it difficult for young Capitol Hill secretaries trying to check the marital status of that nice reporter who has been phoning. When the wives catch on, as they all eventually do, the omission is explained as a typographical error which makes it tough in those cases where it really IS a typographical error, dear. A new directory comes out with each new session of Congress, and its appearance touches off a new round of research. Protocol, even in this per- missive day, is something to be observed in Washington. Thus, marital status is impor- tant to the avoiding of social boo-boos The Canadian embassy must have had this in mind when it issued its list of Cana- dian correspondents in Washington. If so, its good in- tentions foundered on the rock of women's lib. 'Most of the males listed have an s for single or an m for married after the name Where the status is uncertain, the Embassy diplomatically left it blank. Loy Weston ...the'colonel' in Japan CAREERS Required immediately Combined Lab-X-Ray Technician For 25 Bed Active Treatment Hospital. Located in Picture Butte, Salary According to A.H.A. Scale Must be abie to take complete charge of the depart- ment, easy commuting distance to Lethbridge. Apply to Administrator P.O. Box 430 Picture Butte, Alberta Phone 732-4339 Service Manager required! We require a hard working, self-motivated service manager for a Chrysler dealership. We are in a growing market and offer a great opportunity for the person who is knowledgeable in administration, warranty policy and service shop operation Excellent earning opportunity plus group medical and life insurance. Apply in person or send complete job resume and availability to KENROBISON Kino CHRYSLER DODGE LTD! P.O. Box 1180 LETHBRiDGE, Alberta CREDIT CAREER Are you an aggressive individual with experience in Accounting'' WE REQUIRE: OFFICE-CREDIT MANAGERS Who can maintain a strict control on credit Applicants should have ex- perience in credit collections Relocation m various commbnities throughout Western Canada Career offers good salary commensurate with experience chance for advancement full range of fr ngs benefits For further mlorma'ion and a personal interview reoly without delay '0 Box No. 5, Lethbridge Heraid C Your future is here SOCIAL WORKERS Department of Health Social Development, Edmonton, Calgary and Lethbridge. These positions will specialize in child protection with special attention to cases of child battering, and will participate in the establishment and maintenance of a central, child battering registry. 3 S.W., M.S.W. preferred, or University graduation in social science or related field and experience m child protection casework. Starting salary commensuiate with quali- fications within the range of to S1046 per month. Range subject to a 6% increase, effective January 1, 1974. Closes October 31, 1973. Competition Number 8111-14. Submit applir.atmn? try Personnel Office, Department of Health Social Development, Administrative Building, 109 Street and 98 Avenue, Edmonton. C Your future is here Xllbcfta OOVCHNMCNT Of ALMHTA SOCIAL WORKERS Department of Health Social Development, LAC LA BICHE, HIGH PRAIRIE, FORT McMURRAY. Positions offer excellent case work experience in family services, employment opportunities, foster homes, juvenile offenders, etc. Candidates will be required to travel to isolated areas of the province. Requires University graduation in social science, ajts or related fields, or social services technology diploma. Applications and inquiries should be directed to: Personnel Office, Department of Health Social Development, Ad- ministrative Building, 108 Street and 98 Avenue, Ed- monton. Starting salary commensurate with qualifications with- in the range of per month. This range will increase to to per month effective January 1, 1974 Closing date October 31, 1973. Competition Number 8111-15.