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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 19, 1974, Lethbridge, Alberta 20 THE LETHBRIDQE HERALD Saturday, October Ottawa's stepping up hard sell in national fight against flab Participation Canada's use of slick advertising techniques to urge citizens out of their armchairs and into sweat suits was a deliberate- ly calculated campaign, participants in a YMCA family fitness clinic were told Friday evening. Providing the keynote message for the fitness clinic, Russ Kisby, national co-ordinator for Participation Canada, said a well-orchestrated public education campaign utilizing advertising and news media, seemed to be the most effective way of convincing Canadians they were in deplorable physical condition. Based on all the evidence which indicated Canada was a flabby nation, -'three years ago the federal department of health and welfare decided something must be done to make Canadians aware of their poor fitness and to motivate them to do something about said Mr. Kisby. "It became evident that the mass media had great influence on everyone's lifestyle. The average Canadian absorbs commercial messages daily, so why not educate him about fitness in the same Mr. Kisby said the federal government under- took the promotion with full awareness that messages for fitness would be competing with sophisticated advertising campaigns for con- sumer goods. "We he said, "that we had to present the idea of fitness in a positive, appealing manner. If we didn't do it properly the whole campaign would miss the mark, and maybe even sour people on physical activity." With the founding of Participation as a private, non-profit government-funded cor- poration, four goals were formulated: to educate the public about their health and fitness, to motivate them to improve it, to provide solutions and to remind them to maintain their condition after attaining it. Mr. Kisby outlined a number of ways Par- ticipaction has spread the gospel of fitness throughout Canada, meeting with what he term- ed "phenomenal success." In the past 18 months Participaction Canada has become a familiar concept to at least 60 per cent of the population, he said. Messages have been placed on 325 billboards across the country, bearing reminders such as "we sit on guard for thee" and "Canada is an un- derdeveloped country." In addition, 200 radio stations, 85 television stations, 42 daily papers and over 100 weeklies have carried pro-fitness ads. "In all these instances, Participaction did not pay for the time or space in the media. With our 'seed' funds, we developed the program and advertising materials. In 1974, we estimate a total of million in advertising will have been donated to Participaction. In terms of ads being placed, we've become the seventh-largest adver- tiser in Canada." .Mr. Kisby said promotional items such as lapel buttons, bumper stickers and informative pamphlets are being developed and will be dis- tributed to any areas where a cost and production-sharing arrangement can be worked out between Participaction and a provincial or municipal sponsoring agency. "At most, he said, "our campaign will make Canadians aware of the importance of fitness and begin to motivate them. We hope to make fitness socially acceptable, the 'in' thing. But personal contact through neighbors and agen- cies in the grass roots area of a community is the only way the average citizen can be made to maintain fitness over an extended period." Alberta, said Mr. Kisby, was one of the first provinces to express an interest in co-operating with the federal governments to implement aspects of the Participaction program on a province-wide basis. "We've gotten really good co-operation fiom British Columbia and he said. City Scene Election results 'official9 No moves were made Friday for recounts of Wednesday's civic election results The results in the balloting for city council, both school boards and the fluondation plebiscite were declared official by returning officer John Gerla at noon Friday. There were no charges from previously announced results Any elector, according to the provincial Municipal Election Act, may apply to the district court, within 15 days of the declaration of the official results, for a judicial recount The Lethbridge Safe Water Committee said after the elec- tion it would ask for a recount of the fluoridation plebiscite, while Dick Johnston, who finished 10 votes behind Cam Barnes in the race for the last council seat, said he also may ask for a recount. Burning extension sought Bill Kergan, sometimes known as Burning Barrel Bill for his defence of open burning wants to see fall burning extend- ed one week. His resolution asking for an extension from Oct. 22 to Oct. 31 inclusive will go to the new council's first meeting Monday The burning ban was lifted from Oct. 1 to 15 but Aid. Kergan feels many residents didn't get all their leaves burned. Child services meeting called The Lethbridge Early Childhood Services Society will hold its fall general meeting at 8 p.m. Monday in the public library. Persons interested in services for young children, represen- tatives of all agencies and groups offering programs for young children have been invited to attend A brief history of the society will be presented, followed by a film, How the Twig is Bent Brothers give 125 years to CP Forty-six years with CP Rail ended Thursday for Jim Blacker, who became the third member of his family to retire from the company. Together with his brothers, Harry and George, Mr. Blacker accumulated about 125 years with the CPR. Mr Blacker was born in Somersetshire, England, and began working as a miner when he was 14. In 1927 he came to Canada and obtained work in the CPR roundhouse. He moved to the bridge and building department in 1938. Mr Blacker says his hobbies are hunting and gardening, in that order. He'll probably spend his retirement at them and fishing. Halloween party 'too popular9 The Lethbridge public library's Halloween party "Citation" 2 SLICE ELECTRIC TOASTERS Thermostatic heat selection Pops up automatically Mirror chrome finish SPECIAL 16 Call Housewares 327-5767 DOWNTOWN 606-608 3rd Avenue Oct. 29 is proving so popular the library is being forced to limit admittance. It's being held in the down- stairs area of the library which can accommodate more than 200 people, but it now appears that unless ad- mission to the party is restricted, up to twice that many may turn out, a library news release says. "While we hate to turn in- terested people away from any program, the party would be disastrous if 400 people were to appear on Oct. said Ken Roberts, children's librarian. Tickets admitting children to the library's Halloween bash are available free while they last at the children's desk in the library. CUFF BLACK, BLACK DENTAL LAB MBHCUDOTM.IL06. PHONE 327-2S22 SPECIAL Family Dinner FOR 2 ADULTS AND 2 CHILDREN CMdwnCHowMMn SWOT! and Sour Spnvribi of PirwBpplv CMctwn Frttd Wet AU.FORONLY 4 95 Delivered to Your ting Hot] OPEN WEEKDAYS NOW OPEN SUNDAYS 11 A.M. TO 9 P M. PHONETHE 327-0240 327-2297 LOTUS Across From The CPR Depot Fall sunbathers These two working on renovations at Harvester Steak and Lobster, 3rd Avenue and 5th Street S., "cool it" in the warm October sun. John Layng, 3317 Beauvais Place, and Bruce Smith, 1402 Henderson Lake Blvd., were justified in taking their shirts off Friday as the thermometer shot to 77 degrees, one short of the record high for Oct. 18 in Lethbridge, set in 1903. The warm weather should continue today but Sunday will be cooler with-a high of 60 degrees as a cold air mass moves in north of the city. Key to understanding 'bound up in language9 It is the teachers of modern language and not legislators who are the key to the development of an under- standing of other cultures among Canadian people, the annual Alberta conference on modern languages was told in Lethbndge Friday. Instead of hatred "let us -ach understanding in our schools" by teaching other languages so students can more easily assimilate the culture of others, Bob Plax- ton. Lethbridge public school superintendent, informed the banquet of teachers and ad- ministrators. About 125 peo- ple are attending the con- ference. Because of a shrinking world, "there is not the slightest doubt that many of the children in our schools to- day will operate over the total globe in the conduct of their occupations." And, he continued, "our children must understand other cultures if they are to define their place in the societies of the world Dr. Plaxton went on to warn the Alberta Teacher Association-sponsored con- ference that "there is no in- centive to understand other cultures" in Western Canada. There is no' incentive because everyone within miles speaks the same language, he explained. "Our particular situation here in Canada, especially Western Canada, does not prepare students well for this new scope of operation. We live in a sea of English- speaking peoples. A whole continent, with one notable exception, speaks one language and is developing a single cultural form." TSWI A Cwrtry Mlnic NOW ON THE Air FARM NEWS ajriu 70S 1230 pjm, pjn. end pjn. withVERNKOOP Fvrvn DiTVCtor HEINITZ PRINTERS STATIONERS LTD. 324-9th SIS. Phone 32t-177f FOR COMPLETE WEDDING REQUIREMENTS (24 How! We provide compMrnetfiary pwsonsMed twad labte place cards wffh eadl order1 FREE CUSTOMER PAMfDMO Dr. Plaxton outlined three major reasons for the teaching of other languages at the grade school level. Since he believes language is culture, the first reason he outlined is based on the necessity of teaching children the language of their ancestors to preserve their unique way of thinking and wisdom. The second reason, he suggested, is for the preserva- tion of Canadian unity. "We have recognized our largest minority in law (French but have we really accepted them in our hearts." he asked. "We know that those countries where there are two large groups with different cultures are frequently torn apart with strife fed by hatred, fear and misunder- standing passed from genera- tion to generation.'" The third reason for teaching modern languages, he maintains, is to promote global thinking among students. "Even if our children learn about only one other culture the study shall clearly demonstrate that our way is not the only way, or even the best way." That learning. Dr. Plaxton added, can then be transferred to other cultures even if their languages have riot been He told the modern language teachers that they have the opportunity to give the next generation a modi broader understanding of other people SMILEY'S PLUMBING GLASS LINED WATER HEATERS SIM INSTALLED Phono Report from Calgary Zones get police back to the people By KEN ROBERTS Herald Staff Writer A new way of policing Calgary has brought the city police force back to the com- munity and has reduced crime in the city. Lisp. E P. Reimer of the Calgary police force said Fri- day since the force began us- ing a zone system for policing the city in January there has been a reduction in crime in the city. The new system has allowed the force "to get back to the people." Force members are spending time with juvenile delinquents, at schools and with church and community groups. It also has enabled force members to more easily iden- tify offenders in their areas, he told The Herald in an inter- view. Insp Reimer was in Lethbridge Friday to address the 22nd International Law Enforcement Co-ordination Conference. His topic was community and police relations The con- ference, which concludes Saturday, is being held at the Holiday Inn Under the new system, Calgary is divided into four districts for policing Each district is divided into 28 zones. Each zone has a sergeant and 13 constables who are directly responsible Wiretapping laws Svill hamper police' New federal wiretapping laws, which require police to notify people they have been bugged, "will hamper police investigations, says a Crown prosecutor for Alberta's attorney-general department. David Costigan told The Herald Friday the Protection of Privacy Act requires written notification to be given within 90 days to per- sons whose communications have been authorized to be intercepted. If a person is committing a certain offence such as steal- ing cars there could be a legal wire tap of this person, he ex- plained. However, if the person begins committing a different offence such as stealing-televisions, a police officer would have no excuse, for not notifying the criminal he had been bugged. After the criminal had been notified he had been bugged he would be much more careful and this would hamper police investigation of the man's criminal activities, Mr. Costigan said. Mr. Costigan was in Lethbridge Friday to address the 22nd International Law Enforcement Co-ordination Conference. About 150 law en- forcement officers from Canada and the Western United States are attending the conference. The Canadian Senate wanted the notification por- tion part of the legislation left out and Justice Minister Otto Lang, was against it. However, the House of Com- mons refused to delete it when the bill was passed, Mr. Costigan said. The Protection of Privacy Act became law in Canada in June of this year. The Commons mayjn time delete the section when presented with actual ex- amples of how it has hampered police investigation, Mr. Costigan said. l Radical groups are respon- sible for this type of section becoming law, he said. They get their ways and society suf- fers. Mr. Costigan safd another section of the act which allows police officers to get permis- sion to wiretap without written permission from a juge has yet to be used and won't be used except in case of an extreme emergency. Under that provision, a police officer can go to a judge in an emergency and explain verbally why it's necessary to use a bugging device im- mediately. The judge can give him written permission, good for 36 hours, without the nor- mally required written statement. Problems may arise if police go directly to a judge. Alberta's attorney-general department wants police to go to Crown lawyers who will then approach a judge for per- mission to use a bugging device, he said. for their zone. Insp. Reimer said each dis-- trict has its-own office, which saves policemen from travell- ing across the city to get to headquarters. Their head- quarters are in their, own general area. A study has revealed 43 per cent of a policeman's time is uncommitted so Calgary policeman are getting out of their cars in this uncommitted time and "rapping with peo- ple in Insp. Reimer said Sgt. Jack O'Neill who heads the Victoria Park zone in Calgary said the police' have rented a school in his zone and are co-ordinating athletics and other activities at the school with the help of Calgary college students His men are involved in tak- ing youngsters in his zone on camping trips and teaching them how to shoot. His men also get to know merchants in their zone and talk to them about the securi- ty of their businesses. Sgt O'Neill said he has one man who handles security and community relations as a full time job. The constables are assigned to community ac- tivities that occur on their shifts The men on the force seem to be generally excepting the new concept. They seem to be more motivated because they are directly responsible for an area of their own. Many of them do community work in their zones on their :spare time, Sgt O'Neill said' The Victoria Park zone covers 56 blocks and has a population of about people During a 24-hour shift there is a maximum of four men patrolling the zone and a minimum of two ART DIETRICH DENTURE CLINIC DENTAL MECHANIC Phone 32A-4095 PENNER'S PLUMBING 1209 2nd Ave S. Phone 327-4121 CALL OWEN AGENTS FOR ALLIED VAN LINES FOX DENTURE CLINIC ES11922 PHONE 327-4SSS t S. P. FOX, C-D.W. nXlETRMKE DENTAL Ul 204 MEOW AL DENTAL BLDO. OUAMANTMD To SONY, LLOYDS, PIONEER, i NORESCO, and mart ANQLO PHOT MKVlCIDIfT. SHORT STOP AUTO LTD. 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