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Lethbridge Herald Newspaper Archives

- Page 35

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Lethbridge Herald, The (Newspaper) - October 19, 1972, Lethbridge, Alberta -Thursday, Oclober 19, 1972 THE LFTHBRIDGE HEBALD _ largiici'tte JEWELLERY LTD. Presents 'The Day You Buy a Diamond" To scientists, the excel origin of diamonds is slill a mystery. Yet the dia- mond [s the simplest of all Gem Sloncs in tomposition. Tl is common carbon, like graphite in o lead pencil, but completely cry- slallired: It Is not known exactly how nalure, by grcof heal and pressure, crystallized the diamond info a form so different from any ciher substance. Bui some greal propul- sive power drove the rock within which the crystals were embedded up through pipe-like channels toward ihe eorrh'i lurface where they can be mined. There is evidence thai, millions of years ago, dia- monds were oul of such 'pipes' and were carried g r n n 1 distances along rivers and oven inlo the oceans. However (hey F ove been formed diamonds ore the hardest substance known to man, the mosl endurring of all gem stones. Although they do nol fook imposing in the rough, mon can fashion them In- to brilliant jewels ol lime- less beauty. See our lovely selection of DIAMOND RINGS for Lodioi or Men DIAMOND PINS ond PENDANTS Find oul more oboul Diamonds and gel your FREE BOOKLET "The Day You Buy a Diamond" irgitci'ifc COLLEGE MALL Phone 32fl-9736 MALL OUR "NEW SPECIALS: Weekdays to 2 p.m. Thurs. and Fri. Evenings to 7 PASTRY FASHIONED v BUYS FASHIONE BUYS This week at the Betty Shop Hundreds of Great Fall Coots. Volume buying means you can choose from lots and lots of Fall Styles in Great Fall Colors. Midis, Regulars and Pant Coats. Now's the time to buy! A great fashion way 'to' face the elements at prices you can't pass up. Shop now! COLLEGE MALL Phone 328-2809 CENTRE VILLAGE MALL Phone 328-5025 ;