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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 14, 1971, Lethbridge, Alberta Broadcasters win praise for set of ad standards Thutiday, Ottober 14, 1971 THI ItTHBHIDGt HERALD 7 OTTAWA (CP) Canadian broadcasters announced Wednesday a set of standards for advertising aimed at chil- dren, and won praise from Csonsumer Affairs Minister Ron Basford and Pierre .luneau, chairman of the Canadian Ra- dio-Television Commission. The code, adopted voluntarily by members of the Canadian Association of Broadcasters, re- quires that radio and television advertising for children not ex- aggerate the quality of products or service and avoid undue pressure on parents. "I am pleased to see the broadcast media and advertis- ers dealing voluntarily with this serious Mr. Basford said in a written statement. Mr. Juneau said the commis- sion "will be very pleased if the industry self-control embodied in the code proves to be effec- tive and eliminates the need for any other kind of regulatory control." In a statement announcing the YOUR PHILIPS DEALER WITH SERVICE SEE THE MODULAR SOLID STATE COLOR TV i A r if' c RADIO AND w J M V. .3 302 13lh ST. N. SOUTHERN ALBERTA THEATRES FORT MACLEOD Empress Theatre "DIRTY DINGUS MAGEE" In color. Stan-ing Frank Sinatra and George Kennedy.. Thursday, Friday and Saturday, October 14, 15 and 16. Thursday show at p.m. Ad'till. PINCHER CREEK Fox Theatre "DOCTOR IN TROUBLE" In color. Girls were his bag, an English Comedy. Thursday, October 14. Show at p.m. Adult. TABER Tower Theatre "SHAFT" In color. Starring Richard Rowntree and Moses Gunn. Thursday and Friday, October 14 and IS. Thurs- day shows at and p.m. Adult. r LABOR CLUB CORNER 2nd AVE, AND 13th STREET NORTH ENTERTAINMENT In The Clubrooms Thursday "Russ Marsh and the Country Three" FRIDAY and SATURDAY "ANYTHING GOES" 4 4 4 4 SOCIAL EVENING FRIDAY IN THE MAIN HALL "RUSS MARSH and THE COUNTRY THREE" from UTAH COVER CHARGE MEMBERS AND INVITED GUESTS Members and Invited Guests code, C. A. E. president Henri Audet said: "1 believe Uie adoption of this code represents a realistic and responsible answer to the con- cern expressed by parents over IhE impact of certain types of advertising upon their chil- dren." Mr. Audct said the code was developed by the C. A. B. in association with the Canadian Advertising Advisory Board. The CRTC, consumers affairs department and the Csonumers Association of Canada were con- sulted. Mr. Basford said some adver- tising directed at young children was almost deceptive, showed questionable taste or applied pressure on parents to meet ex aggerated expectations of chil- dren. Mr. Basford said laws dealing with false and misleading ad- vertising will continue to be en- forced, "but the code can be a useful supplement by dealing with matters which are not cov- ered by law." Mr. Juneau said his commis- sionuwould "evaluate the re- sults of this and he hopes advertisers and broad- casters live up to Lh intent of the code. Children's advertising s e c- tions are being set up under the Advertising Standards Council and the Conseil de la Publicile to act as watchdogs in French and English Canada. PUBLIC CAN COMPLAIN1 These bodies will each have five-member boards with at least two members named by (he Consumers Association of Canada. They will be able to look at any advertising over radio and television in Canada, dealing with children aged 12 or Itss, and may respond to public complaints. The code says: should respect the power of a child's imagina- tion and not stimulate unreason- able expectation of perform- ance. should not urge children to buy or ask their parents to buy products. o n children's programs should not promote products on their own shows. and purchase terms should be clear and should not be used as a source of undue pressure to buy. advertising should not make comparisons with last j year's model to avoid undermin- ing a fluid's enjoyment of present possessions. should not show adults or children acting un- safely. should not nm dcwn parents or portray bad family living habits. must not suggest that ownership of a cer- tain product makes the owner socially superior. must be pre- pared to provide evidence about product qualities. ROYAl CAMEO Prince Rainier and Princess Grace of Monaco presented this royal cameo as they participated in opening ceremonies of a two-week festival of flowers at Neiman-Marcus in Dallas. A ceiling spotlight give the Prince a halo. China showcase bigger than ever groups lo gel slake in U.S. business WASHINGTON (Rcutcr) President Nixon is stepping up his drive to give blacks and other minority groups a bigger stake in United States business. II e announced Wednesday that over thr next 18 months he would seek an extra million from Congress to h-ilp develop businesses owned by blacks, In- dians, Spanish Americans and other minorities. In a message to Congress, Nixon said these minorities rep- resented one-sixth of all U.S. about 35 million they own only about four per cent of U.S. businesses. COIUGE TONIGHT thru SAT. at and p.m. THE BEST SELLER EXPLODES ON THE SCREEN! RESTRICTED ADULT 4 MILLION READERS DECIDED FOR THEMSELVES... NOW YOU CAN DO THE SAME! HONG KONG CAP) Despite speculation of a power struggle in Peking, China is getting ready for a bigger-than-ever trade showcase in Canton. Reports from the South China metropolis indicate that prepa- rations for the .autumn trade fair opening this weekend are by far the most extensive and businesslike since before Mao Tse-tung's Cultural Revolution began in 1966. More important, according to both tlw reports from Canton and from Hong Kong business- men with trade contacts in China, this is going to be a "selling and buying" event in- stead of jusi a display of what China can produce. Recent Canton fairs have shown a variety of relatively so- phisticated industrial machinery as well as consumer goods and raw materials, but much of what was on display could not be bought. This fall, however, Canton and Hong Kong sources report that a good portion of the arti- cles are going to be for sale, in- Injunction ion report is extended eluding industrial machinery, home appliances, consumer goods. Chinese products won't have a monopoly at the fair. Represent- atives of hundreds of British, European and Japanese firms will discuss sale of their prod- ucts to Chinese buyers. Today's Show-times PARAMOUNT Short Subjects 'Million Dollar Duck'' Last Complete Show PARAMOUNT CINEMA Short "Panic in Needle Last complete COLLEGE CINEMA Short Subjects "Seven Minutes" Last Complete Show GREEN ACRES DRIVE-iN "Stage Coach" "Lady in Cement" One Complete Show WARNING: Language used may be objectionable to THE SEVEN ALL SEATS PHONE 71100 It D I If E III REEN OKIVI-In JUNCTION'OF MAYOR MAGRATHrPOUTTS HIGHWAV SORRY FOLKS! CLOSED TONIGHT Live Entertainent Nightly From 8 p.m. to 12 Midnight through Saturday, October 16th FEATURING THE JIM WHEELER TRIO AT THE DALLAS TAVERN 312 Sth STREET SOUTH FULLY LICENSED TONIGHT thru SAT. at ond p.m. WARNING: A DRUG ADDICTION STORY, LANGUAGE. USED MAY BE OBJECTIONABLE TO SOME! GOD HELP BOBBYAND HELEN They're in love in Needle Park RESTRICTED ADULT the panic in needle park COLOR by DE ALL SEATS WESTINGHOU GAS DRYER Provides 1 year Unconditional Guarantee ALWAYS CHOOSE GAS Your Most Dependable Fuel Economical tnitant heat Faster drying Cleaner Lifetime service Safer CONVENIENT TERMS OPEN TILL 1 P.M. THURS. AND FRI. NIGHTS! OPEN THURS. AND FRIDAY 7IL 9 P.M. 326 5lli STREET SOUTH PHONE 327-8578 CALGARY (CP) An in- junction prohibiting publication of a report on land dealings of civic employees was extended to Oct. 20 by district court Wed- nesday. The report, prepared after a private investigation by Edmon- ton lawyer Angus Macdonald, led to the firing of Cily Solici- tor J. D. Salmon and Chief Litigation Officer J. P. Low. The city planned to make the report available last month but an application for a restraining order was granted by district court. Concern was expressed that publication could be detrimen- tal to other people mentioned in the report but not directly affected by it. Emperor ends tour I BONN (API Emperor Hi- l rohito left West Germany by I plane for home Wednesday, j compieling a seven country European tour, the first trip abroad by a reigning Japan- ese monarch. Before lie and Empress Na- gako left, they were guesis at a luncheon where Chancellor Willy Brandt declared the two wartime allies h a d become companions in peace. Shigenotu Shinia, chief of the imperial household, told a news conference that no plans have been made for further trips abroad by (he monarch. Shinia said he believes the European tour was "a great success and even hotter than I expected, despilc a few inci- 1 dents." Demonstrations dogged Iliro- i Into on his tour. Many Kuro- pcans have not forgotten the mistreatment of l.hoir nationals captured by the Japanese dur- ing the Second World War. ELKS PUBLIC BINGO 1251 3rd Avenue South EVERY THURSDAY 8 p.m. 16 GAMES JACKPOT IN 56 NUMBERS 10th GAME BONUS JACKPOT 51 NUMBERS NO ONE UNDER 16 YEARS ALLOWED! PUBLIC-UPSTAIRS ELKS AND GUESTS DOWNSTAIRS ENTERTAINMENT for ELKS and GUESTS in CLUB ROOMS THURSDAY, OCT. 14-MOONGLOWS FRIDAY, OCT. 15-BRIDGE BRASS SATURDAY, OCT. 16-CLIFF'S COMBO SPECIAL SATURDAY AFTERNOON KIDDIES' MATINEE MRAMOUOT AVE Bih ST 327 5100 BOX OFFICE OPENS P.M. ONE COMPLETE SHOW AT P.M. ON THE SCREEN "THE INCREDIBLE MR. LIMMPIT" In color STARRING DON KNOTTS PLUS "BUGS BUNNY REVIEW" ALL SEATS 50c STARTS TOMORROW LAST TIMES TONIGHT WALT DISNEY'S DUCK" STAnr.ERINT, TOTAL The United Stales has loaned a lotal of million to Ghana in development funds since 19GG. 'McCABE MRS. MILLER' IS ROBERT ALTMAN'S MOST AMBI- TIOUS FILM, most extraor- dinary, maddening, and one of the most visually beautiful films you are ever going to see. Newspapers X "'McCABK MRS. MILLER' are hvo wonderfully engaging characters as played by Warren Beatly and Julie Christie. Beatly has never seemed at ease in a role. Miss Christie (fives the best performance nf her Daily As in 'MvVS-H' and 'Brewster Alt man fills his screen with sometimes ex- ceptional vivid York Times "ROBERT ALTMAN AND HIS FILM- MAKING TECHNIQUES MAY BE THE MOST EXCITING FORCE NOW WORKING IN THE Kadm "I LIKED IT. I find the film RESTRICTED ADUJJ LANGUAGE USED MAY BE OFFENSIVE TO SOME! nEMDCATTY-JULIE CHRISTIE in Ttic Robert Production cf ARC ft MRS AURf-R.lONO r, NOTE All SEATS SI.75 ;