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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 14, 1970, Lethbridge, Alberta 22 IHE LETHBRIDGE HERALD Wtdnesday, Oclpbir 14, 1970----------------------------- ICRO 1A INI "It seems to me it's a sin to cover 1 legs unless they're bad ones. -graying artist i IDI "The new midi look is an old biddy look. Calf length is laugh length." engineer M AXI "This season it's long skirts on the 'birds'. What next? Bras for Londoner Longer Skirts Cause Maxi Stir, Mini Interest By HELEN HENNESSY NBA Women's Editor "The midi represents one giant step backward for woman- kind." Blair Walliser, found- er of STEMS' (Society to En- courage Mini NEW YORK (NEA) The long skirt turned up (or was it six months ago in the Paris collections. And ever since Women's Wear Daily and the fashion slicks have been feeding the consumer midi-ma- nia in large doses. If we don't wear the "long- uette" for fall, it was implied, we would do well to don a po- tato sack to hide our shame and take to the hills. From Paris via these publi- cations came word that "even the little shop girls" were wear- ing the longuette. Odd that the snob press, usually preoccupied with the care and feeding of the Beautiful People, should have noticed the little shop girls. Next came the onslaught here in the New York press. The midi, boots, dog collars, big hats all loomed up from the front pages during the long, hot summer. And one began to feel pity for the poor encased mod- FAST EFFICIENT SERVICE! els and resentment toward the publisher who was using his fashion trade paper to jam the midi down our throats as the ONLY length we would dare to wear anywhere outside the bathtub. When the name stores began to show only midis and, in some cases, even insisted that their sales girls wear them at work, hemline hysteria set in. Antimidi organizations erupt- ed overnight, the pants busi- ness boomed and, unlike "the little shop girls" of Paris, the little shop girls and the office girls here refused to give up the mini. The question of the hemline grew so out of proportion that when you heard a newscaster saying that the President dis- cussed the Mideast crisis, you automatically thought you had heard "the midi c r i s i s." And such preoccupation with fash- ion borders on insanity. So on the first crisp fall day, equipped with notebooks and cameraman, we set out to re- cord for posterity, the promisee midi metamorphosis on the side walks of New York. The midis were there bui chiefly behind the imposing glass windows of Bonwit's Bergdorf's, Alexanders' am Bloomingdale's. After two -am a hah: hours beginning at lunchtime from posh uptown to busy office districts, we counted exactly eight midis on the streets. Seems as though in New York the midi is still a "sometime thing." There were many pantsuits. But knees, banned in Paris, were generally bared in New York. Comments were plentiful and funny. One .stocky, sjiort gal, coming out of Alexanders', said 'Me in a midi? I'd look like an overdressed fireplug." A willowy blonde, looking at Bonwit's windows, said she was a legal secretary. "I can't bear the thought of getting into a she admitted. "I'd feel csLocal The Whirl A- .Ways will Square and Round Dance in St. Augustines Parish Hall 11 St. S., Wednesday at p.m. sharp. All square dancers are welcome. Women please take box lunch. Assumption CWL mil hold its general meeting Wednesday at 8 p.m. in the parish hall. SAVE TIME and MONEY with a GAS DRYER Will do up to 8 loads al the sum ft cost as electricity O 3 heat selector Special 199.00 Less 10.00 Gas Voucher Extra Special Be sure to bring your gas voucher with you when you purchase one of our Gas dryers. SAVE AN EXTRA When you apply your I VOUCHER on the purchase of your natural gas dryer. Offer expires Nov. 14, 1970. Vouchers are being distributed by Canadian Western Nat- ura! Gas Co. to their customers throughout the area. "CHARGE IT" CONVENIENT CREDIT TERMS CAN BE ARRANGED _W- Zf: ol C J 1C FIRESTONE TIRE RUBBER Cor. 3rd Ave. and 8th St. S. Phone 327-8548 The Pensioners and Senior Citizens Ladies Auxiliary, af- filiated with the Provincial and National Pensioners and Senior Citizens Organization will meet on Friday at 2 p.m. in Room 1 (formerly room 15) of the Civic Sports Centre. A shower of fancywork, aprons, novelties etc, for Hie bazaar will be the main feature of the afternoon. Members may bring items for the grocery hamper as well. Plans will be finalized for the annual Tea and Bazaar which will be held on Saturday Oct. 31 in the Civic Sports Centre. All members are asked to at- tend this important meeting and bring a friend. Bingo and lunch will be provided. Christian Science testimony meeting will be held Wednes- day at p.m. in the church auditorium, 1203 4 Ave. S. Everyone welcome. Southminster UCW will hold a business meeting at 2 p.m. in the church lounge on Thurs- day. All women of the congre- gation are cordially invited. Electric Seminar Think Electric, an electric liv- ing seminar will be held in the Park Plaza Hotel, October 24 for interested persons. Registration will be at a.m. with topics including a pre- view of small appliances at 10 a.m.; banish blue Monday at a.m.; inside look at to- day's range at p.m.; and a look at new lighting techni- ques at p.m. It's being sponsored by Cal- gary Power, City of Calgary Electric System and Edmonton Power. NEW BRANCH VICTORIA (CP) The Cana- dian Council of Christians and Jews has organized a branch in Victoria to complement the larger Vancouver branch. like Delia Street walking across the office in an old Perry Ma- son movie." "It's pants for said fa- shion publicist Essie Pinsker. "The midi is instant age." But there were promidi com- ments, too. "I love the a young suburban matron told us. "They're fashionable and prac- tical, too. But I think I'll stay with short skirts." We ran into a friend on our safari an editor on a fash- ion magazine who was wear- ing a midi coat. When we asked if she would mind our photo- graphing hear, she said, "Gosh, only if I can keep my coat closed. My skirt is too short." It was about two inches below her knees. "It's got to be to the mid- calf at least, she said. have decided that that is the prettiest length." So back we were to WE, the fashion press, bearing out a re- cent statement in the New York Times that most midi wearers are connected with the fashion business. The big problem presented by the new hemline even for those who like it is a finan- cial one. Your shoe wardrobe may be in good condition but it must be replaced for the midi. Hats are a big component part of the total midi look for day- time and many of us have gone hatless for years. Another ex- pense. Boots are mandatory. They aren't the same as last year's designs and they aren't cheap. Even jewelry is a whole new thing. And in this sick econ omy it's a real struggle to ge together enough money for even one complete midi ensemble. S'o except among the afflu ent who can still indulge in fa shion for fun, the, consensus was, "Maybe I'll buy one or two but that's all." That position by the consu mer isn't going to move much stock from the stores to the streets. The stores that went al out on the midi limb may be hurting badly at the end of the season. And if the midi is a bomb it will be one of the greatest financial disasters en- countered by the garment in- Hospital Auxiliaries To Meet The 22nd Annual Convention of the Alberta Hospital Aux- iliaries Association will be held at the Marquis Hotel, Leth- bridge, Nov. 12 and 13. All affiliated hospital auxil- iaries in the Province are urg- ed to send delegates to this two day "learning In ad- dition to speakers there will be discussion periods, opportunities to exchange ideas in all phases of hospital and community in- volvement plus a liberal sprink- ling of social activities. Visitors other than delegates are also welcome. C -Jo Cashier for the fall bazaar of Dominion Rebekah Lodge No. 41 to be held Thursday from 2 to 5 p.m. will be Mrs. Burns Little; Mrs. R. Meyers will be in charge of raffle; Mrs. Ha Joenen and Mrs. Helen Mc- Jfabb for sewing table; Mrs. Myrtle Coaker and Mrs. Ernie lisler for pantry table. Pourers will be Mrs. A. Ham- ilton, Mrs. L. Fleetwood, Mrs. Margaret Schoening and Mrs. James Miller. STAGE WEDDING DUBLIN, Ireland (AP) Candy Devine, Australian-bom cabaret singer, and her mana- ger Donald McLeod were mar- ried on the stage of Dublin's Gaiety Theatre between per- formances of the variety show j Gales of Laughter. Miss Devine I is star of the show. THE BETTER HALF By Bob Barnes "Tell him if he can't give you a raise, a few trading stamps in your pay envelope would help." IMPORTANT NOTICE PERSIAN RUGS, CARPEfS, RUNNERS IF YOU ARE DREAMING t-to have a special type of carpet with your kind of taste and elegance that never wears out and never changes color, but lasts for a lifetime and is treasured in your own home. fly like a bird through the sky, why not take your shoes off and walk on the soft, deep, thick pile of beautifully blended colors of Persian carpets. beautify your home or to amaze your friends, start carpeting your living room with t.ho luxurious Royal Kerman and Imperial Kashan Carpet. YOUR DREAMS MAY COME TRUE H.M.A., one of the largest carpet exporters to foreign counlries has a summer and clearance sale once a year in Persia. But you do not have fo travel to Iran for this world-famous buy, because this surprising sale is going .to take place for 3 days in Lethbridge, Alberta, Canada. For 3 DAYS Only, Thurs., October 15 To Sat. Oct. 17 Merchandise At Persian Market WHOLESALE PRICE It means a great proat saving. This price never offered before and It might not happen again. We stretch your dollar! Choose your rug from unique collodion of hand woven, Persian and Oriental rugs in a variety of sizes and designs. Included arc such names asi Royal Kflrman, Imperial Kashan, Francis Bokara, Qum, Ardsbill, Yamout; Shirwan, Kazak, Ferdoos, Afghan, Tabriz, Ispahan, Prayer Bluch, Also: IMPERIAL NAEIN SILK RUG. MARQUIS HOTEL GRENADIER ROOM Starts sharp p.m. Thursday, October 15, Fri. and Sat. a.m. to p.m. A catalogue will be available at viewing. Lie. 1447. dustry since the season of the sack. Resistance seems to be great- er than acceptance where the midi is concerned. It has been blamed as a contributing cause to the demise of several re- spected Seventh Avenue firms who couldn't afford to risk the hemline plunge and were afraid not to. However; backers of the midi have made fairly certain the death of the micro mini. Even those who have never tried on a long skirt suddenly feel gauche in a few inches of cloth that barely cover the hip bone. Men may be affected, too, by the midi mess. Shall Upadhya, a United Nations official from Nepal who is a fashion design- er, too, is voicing his protest against long skirts by designing a men's collection of shorter pants knickers, gauchos, bloomers and kilt culottes. The ensembles are worn with spats or leg-hugging boots. But, fellows, sit tight for awhile before "you make the up- ward move. It doesn't'look as though the midi is much as a threat as yet. At least not on 'the sidewalks of New York where the h'ght fantastic is be- ing tripped chiefly in bare knees or pants. (Newspaper Enterprise Assn.) Bough spots on an iron dis- appear like magic when the iron is rubbed back and forth over dry salt HELEN HENNESSY Home Recipe Plan Takes Off Ugly Fat It's simple how quickly one may lose pounds of unsightly fat right in your own home. Make this home recipe yourself. It's easy, no trouble at all and costs, little. .Just go to your drugstore and ask for Naran. Pour this into a pint bottle and add enough grapefruit juice to fill the bottle, two tablespoonsful twice a day as needed and follow the Naran Reducing Plan. If your first purchase does not show you a simple easy way to lose bulky fat and help regain slender more graceful curves; If reducible pounds and inches of excess fat don't disappear from neck, chin, arms, abdomen, hips, calves and ankles just return the empty bottle for your money back. Follow this easy way en- dorsed by many who have tried this plan and help bring back al- luring curves and graceful slenderness. Note bow quickly bloat much better you feel. More alive, voutbful appearing and active; Top rated BERNINA With the automatic fabric sensor Bernlna is raled first you'll know why the minute you test sew a Bernina. The exclusive Bernina Automatic Fabric Sensor insures perfect feeding; yes, matched long seams and no puckering with even the most difficult to feed space age fabrics. Only Bernina lels you breeze through seams on even the most expensive fabrics without a second's hesitation and with the greatest of ease. Perfecl stitching on knit fabrics, stretch fabrics, rainwear vinyl, tough leather and simply any fabrics. Everything you need is built right into the machine.' It tailor tacks, bastes, mends, blindstitches, sews on buttons, makes buttonholes and embroiders with two or three needles. Visit your Bernina dealer or ask for a free home demonstration and you'll find out what the excite- ment is all about. Lifetime guarantee, wide choice of cabinets. 600 dealers to serve you across Canada. Special Trade-in Offer Now Only 29498 Bernina Model 731 with Stretch Stitches Reg. with approved trade O CENTRE VILLAGE CALL 328-9231 ;