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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 9, 1974, Lethbridge, Alberta October 9, 1974 THE LETHBRIDOE HERALD 37 The lethbridge Herald Fourth Section Lethbridge, Alberta, Wednesday, October Pages 37-48 Herald- Family 6Lazy lookers' fail to use phone book Lethbridge and district is the home of a lot of "lazy lookers." And by dialing that easy to remember number, 411, they are contributing their share to the increasing numbers of un- necessary calls handled by Alberta Government Telephones' directory assistance operators. J. R. Nienhuis, ACT public relations supervisor for southern Alberta, says 45'per cent of the directory assistance calls handled daily by Lethbridge operators are requests for numbers already listed in the telephone book. "That's a nine-per-cent WeeWhimsv efffil Ue easy, .1 .j Brad OMfather theoiiginilwt Sand your quournpntotfwpaper. increase over the number of redundant calls received for the same period last says Mr. Nienhuis. "And while we'd like to see a reduc- tion of these calls in Lethbridge, we aren't out to penalize those people, such as the handicapped or vision impaired, who actually need the directory assistance ser- vice. It's the lazy lookers we're after." But while Lethbridge's in- cidence of needless calls to directory assistance operators is high, Calgary's is higher there, 60 per cent of daily 411 calls monitored concern already listed numbers. Not "looking in the book" is an expensive proposition: Mr. Nienhuis says that is spent annually, province wide, by AGT to maintain the directory assistance service. Increases in that figure could be reflected by higher rates or more taxes to support the costs. "Directory assistance is a valuable Mr. Nienhuis is quick to assert. "And we aren't going to phase it out, nor will we be charging for calls to ill. But we would like people to become more responsible about using it." The public relations super- visor describes the fluc- tuations in 411 statistics as "a weird thing." In Lethbridge, there was a one per cent drop in unneeded calls to 411 in 1973; in 1972, there was a three per cent increase and in 1971 there was a 14.6 increase over, the proceeding year. Levying a 25-cent charge on directory assistance calls is not as simple a proposition as it sounds, says Mr. Nienhuis. "The numbers of offending calls have to be very large indeed, to pay for the cost of implementing such a he says. "A whole com- plicated mechanism must be set up to determine who, such as handicapped, senior citi- zens, should not be charged for the service. "Lethbridge directory, says Nienhuis, "is still an easy directory in which to look up numbers. It is not very large and features only three columns of names, in a larger print than Calgary's direc- tory. Helpful hints for easy dialing Your conscience is bothering you: you've been a "lazy looker" in the past? Alberta Government Telephones has some helpful hints to make checking your home or office directory less of a chore: write down any often used numbers oa a pad near, your phone: ACT provides personal pocket size directories the proverbial little 'white' book free of charge for recording such numbers; you may get these books by dropping into the ACT commercial of- fice or calling 328-0409. underline frequently called numbers in your phone book. use the time saving "tell tales" in the upper right hand corner of each page; for instance, page 89 of the Lethbridge listings covers names Wood through Zacher. do your friends and your operator a favor give them your new number if you move. FUR COAT TRADE-IN UP TO Effective Oct. 1 to Oct. 15 FOR YOUR OLD FUR COAT We require: 18 MUSKRATS 11 MOUTONS 14 PERSIANS 7 HUDSON SEALS 6 RACOONS For repairs to storage fur coats. NEW V2 SIZE DRESSES Arriving daily Drop in soon and see our outstanding selection._____ NEW YORK FUR DRESS SHOP 604A 3 Avenue South Phone 327-3276 PHOEBE MclNTOSH TAKING A CALL ON THE DIRECTORY ASSISTANCE BOARD Directory assistance includes 33 centres Thirty-three centres in southern Alberta call Lethbridge 'home' when seek- ing directory information. That means a lot of fast fingered checking for the 10 directory assistance operators between one and six of whom work at any given the Lethbridge AGT offices. In addition to the com- munities from the sur- rounding area, these operators handle all requests for telephone numbers for the city and long distance centres. You dial 411 (having, of course, searched exhaustively through the directory in vain) to request the number of an exterminating firm. The directory operator responds politely to your call, flicks a meter to count your call, while checking through a few pages of her massive GLAMOUR FURS from.. CANADIAN FURRIERS Looks will linger longer in a fur from" Canadian Furriers. Glamour, warmth and comfort will be yours in one of our exciting creations of Muskrat, Mink, Fox, Oppossum, Wolf, Raccoon or so many, many more. Collectively priced from to for your convenience, use Canadian Furriers tevaway or bodge} plan. Stop Thonday REMEMBER: IF ITS GREAT FASHION, ITS AT CANADIAN FURRIERS IN A TRMmWW OF OUMJTr PARAMOUNT THffATRE BUM. AVENUE SOUTH reference book and finds the business has moved. She gives you the new number, saying something like, "this is a new listing, you may wish to record it for future 'reference." Or, if you've been lazy, she will furnish the number with a polite but firm reminder: "this number is listed in your directory." She repeats this process dozens of times an hour, more often in the local peak periods from in mid-morning and late, afternoon. Her information comes from a hefty directory at her elbow which is kept current by daily addendums of new listings and monthly up- dating. Despite the sometimes hec- tic pace on the directory station, AGT chief operator Betty Roberts says it is less "nerve wracking" than working a toll station. "There seems to be a definite trend towards fewer people using the adds. Miss Roberts. "Our concern is that directory assistance is there (or numbers not listed or difficult to find. If we are handling un- necessary calls, those people are not getting the service they should." "People have some dandy excuses for why they didn't use their own says Phoebe Mclntosh; who has been working as a telephone operator for the past 27 years, five of those on directory assistance. "They say their copy is misplaced, or the page is torn out And some of the unpleasant ones say, 'I faww it's in the directory, hot that's what you're paid Children calling for numbers of skating rinks or the Y make op a good percen- tage of the late afternoon calk, say the operators. "But children are usually quite easy to says Mrs. Mclntosh. She says that some of the most arousing calls she receives are from American operators who don't know bow to pronounce Canadian place- names or don't understand our provincial divisions artd seem to think there is one vast oirectory assistance service for the whole nation, instead of the regional divisions. RCVQSfMK The tile ceiling that doesn't look like tile In Store Demonstration A Factory Representa- tive will be in our store Thursday, Oct. 10th from 2 p.m. to 9 p.m. to demonstrate the ap- plication of this marvel- ous tile. OFF Chandelier Ceilings by (Armstrong Look what's missing in the new Chandelier Ceil- ings "bevels." The bottom photo is an Arm- strong Chandelier Ceiling without bevels. The top photo is a standard ceiling with bevels. Notice the block look. TJhe Chandelier design flows smoothly from wall to wall. It's an elegant, new look that will complement your proudest decor. Choice of smart decorator designs. on any Chandelier Arm- strong Ceiling Tile pur- chased during our dem- 1602-MAn.S. 3Z7-5777 Plan ft KVaSTOKi ;