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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - October 9, 1912, Lethbridge, Alberta Weancsday, October �, THE LETHBRIDGE DAILY HERALD iiniiiiiiihiiiii Prepare to Meet the Duke REAP THE BENEFIT OF OUR ^^SENSATIONAL PRICE REDUCTION SALE" If Our Sensational Price Reduction Sale Scores ai Lightning-like Success QUICK AS A FLASH tlie savings which this sale offers he-came known, and the throngs upon throngs which wended their wa}'- to this store to share in the UNPRECEDENTED LOW PRICE OFFERINGS ahnost overwhelmed us-and this in face of the fact that we had additional help in all our departments. . If the success of this sale is to he gauged by the enthusiastic buying of the first two days, then it will indeed he the master,mer-dhandising event of our career, and our REDUCTION of stock will soon be accomplished. The Colossal Magnitude of the Values Offered Commands Your Attention Even if you have not planned purchasing, the sensational character of the values offered would be bound to interest ,you- particularly when you realize that these vigorous price cuts have been made on the very goods you have admired and bought, having felt glad to buy such superior quality merchandise at our regular price. In no respect can this event be compared to any sale of the past-for, having reached the height of our value giving, its val- ues are ABSOLUTELY IMPOSSIBLE OF DUPLICATION. Every department flashes a message of most remarkable savings. Here's just a hint at the way prices have been cut MEN'S FINE TWEED AND WORSTED SUITS-made from good Imported materials. These suits are out and tnllorod In Dame FasUion'B latest fancy, and were made to retail at ^ 4 4 'yft ?20.00 REDUCTION SALE PRICK.............. *l l�Iw MEN'S INDIGO DYE BLUE SERGE SUITS, made In S-button S. B. style from excellent quality of fine Knglish worsted. These suits are very stylish and were raude to sell at 1525.OO. ( 4 O Qffe HEDUCTION eALH PRICE .................... ^1 O.wll ONE HUNDRED MEN'S OVERCOATS. This Is a very fine coUoc- tlou. of overcoats, comprising tweeds, meltons, Venetians, beavers, etc.. In all the latest shades and desleus. This lot of overoonls Is worth from if2O.00 to $25.00. RBDUlOTION SAjLIS ft 4 f> flfl PKIOE WHILE THEV LAST ................... ^1 U�UU MEN'S EXTRA QUALITY ULSTEB OVERCOATS-Some of these ooatB are made with wide collars; others are mado with tlie "Protecto" patent collar. Uegular ?iiS.OO values. ~ -- REDUCTION SALE PHICE..................... MEN'S FUR-LINED COATS-Shell made from good nuallty English melton; coats lined throughout with brown dyod Canadian coon; collar and lupols of No. 2 quality Persian inrab. These coats are excellent value at ?30.00. REDUCTION SALl!! ^ "J ^ ^g $17.65 price MEN'S FUR-COLLARED COATS. Shells are made from good quality, all wool E>nglish beaver, lined throughout with Persian lamb cloth and interlined with gossamer rubber, making them just as windproof as fur-llnod coats; collar and lapels of fine quality German otter. Made to sell at �25.00. HH ' REDUCTION SiALB PRICE..................... ^1 OaUU MEN'S MUSKRAT LINED COATS. Shell of good quality all wool English beaver, lined throughbut with good natural muskrat skins; collar and lapels of No. 1 quality Persian lamb. This coat is a good market value at ?65.00. REDUCTION CC SALE PRICE................................. 90fa09 LADIES' EVENING DRESSES-in dainty evening ahadea of sky, pink, white ,crenm, etc. These dresses are all this seaeon's latest styles and were made to sell at from |25.00 to d O CC $30.00. REDUCTION SALE PRICE ........_______ #1 OaD9 A FEW EXTRAORDINARY HANDSOME EVENING QOWNS-Assorted shades and the very latest dictates of fashion. These are worth from $45.00 to |50.00. REDUCTION SALE C99 fB. PRICE ......................................... LADIES' SILK DRESSES IN VERY PRETTY DESIGNS. In latest fall styles. Worth from �2a.50 to ?2E.00. REDUC- C 4 il CSC TION SALE................................... 9 II.OP LADIES' NEW FALL AND WINTER COATS-mado from heavy brown wale serge. These coats are mado with a wide hood collar and are very prettily trJmmed In shades of tun. (gQ ��� Excellent value at $18.00. REDUCTION SALE PltlOE $�l>09 LADIES' BLACK PONY COATS-made frort an extra quality of fine glossy pony cloth; lined throughout wltli good quullty of lining. These coats are excellent value at $25.00. Uti- C4-'7 fiC DUCTION SALIS PRICE .............. ........ �Pl I -wO LADIES' SUITS IN LARGE ASSORTMENT OF DARK TWEEDS -heather mixed, brown, grey, and blue inl.\-ed, etc. Coats silk-lined throughout; latest New York stylos. Made to * 4 ^ "yjC sell at 125.00. REDUCTION S.'VLE PRICE...... ^I'taiO LADIES' FINE MAN-TAILORED SUITS-made from flue quality English worsteds and tweeds; slllt lined throughout; .made in latest fall styles; 32 and 34 inch coats. Regular $28.00 vaiw REDUCTION SALE PRICE For detailed prices and fuller particulars see our large full page posters SOUTHARD'S FASHIONABLE APPAREL FOR MEN AND WOMEN 59999999999999999999999999999999999999999999999999999993 99999 96 ;