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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 7, 1970, Lethbridge, Alberta W.dn.tday, Oclob.r 7, 1970 THE tETHMIDGI ftlHALD 43 Tip Top Tailors Return To City To shop in the new Tip Top store in UK new Lethbrldge Centre Village Mall is an ex- perience in itself. It's an en- tirely new concept in the world of men's fashion. Until recently, when a man bought a suit he was interest- ed mainly in price and quahty. Whether it really "did" any- thing for him usually wasn't all that important. Today, men want something more in the clothes they buy. While still interested in durabil- ity and value, they want style and expression. And that's what the new Tip Top store is all about. The days of rows upon rows of suit sleeves are gone, says Gene Kropp, Western supervi- sor for Tip Top. The day of the "Total Look" is here. A man can enter Tip Top's Centre Village store and be outfitted from head to toe ii whatever individual "look" best expresses his .personality Here everything is co-ordinated by style and color shirts ties, sox, jackets, slacks sportswear, suits and .coats Nothing is "purchased for the store that does not fit into the Tip Top "Total Look" concept In this way the Tip Top cus tomer is assured of a well co-ordinated wardrobe at al times. Practically the whole of th interior of the new Tip Top tore is one giant display. In- stead of the usual shelves full of shirts, socks and underwear, hese items-are all co-ordinated n open displays employing dra- matic forms of lighting. In planning the new Centre Village store, Tip Top has made use of what they refer to as "super-selector" displays on which the various accessories are co-ordinated so that cus- tomers can see the many dif- ferent "looks" that can lie achieved by today's male fash- ion accessories. Tip Top Tailors was started 61 years ago by David Dunkel- man who offered to make e tailored-to-measure suit for Needless to say he swept the country and within a few shor years Tip Top Tailors became a nation-wide organization. In these three decades, the com- pany made and sold more thai 12 million suits to men in al walks of life from Newfound land to Vancouver Island. Two years ago, when the Dunkelman family sold Tip Top Tailors to Dylex Diversified a wholly Canadian organization of 20 companies Harrj' Ros en, a well-known Canadian men's wear entrepreneur, join ed the organization to head up the men's wear division. Under Mr. Rosen's expert enced and inspired guidance the Tip Top image was quickly and dramatically up-dated to the stores into step with to changing times. But the 'ip Top basic policy of top luality at a fair price has been strictly adhered to. Third Big Project For Superintendent Job superintendent Hubrecht (Hugh) Dekraker the man who had all the. headaches- has been at Centre Village Mall sines November, 1969 in charge of construction for the general contractors, Founda- tion Company of Canada. He is attached to their Western op- eration and works out of Van- couver. Centre Village is Mr. Dek- raker's third shopping centrt project. The job has had its. usual quota of headaches, just like any other job this type, but Mr. Dekrafcsr says he is pleased with the finished result and he feels sure that Leth- bridge shoppers will find Cen- tre Village an interesting place to shop. Mr. Dekraker has high praise for the calibre of the sub-contractors and tradesmen worked with him on the project. More than 500 men were employed at various times, with as many as 175 at peak periods. The enclosed centre covers more than Vk acres. The floor of tie mall is tiled with a reddish-brown quarry tils imported from Wales. The use of quarry tile cost more than conventional tile flooring but will last a lifetime, according to Mr. Dekraker. Two hundred thousand bricks, concrete blocks, cubic yards of concrete and 100 tons .of re-inforcing steel were used in the con- struction. The .entire weight of the structure is supported on says Mr. Rosen, "we're turning out a better quality garment than we ever did in the past. And we're away ahead of the market in style." The results of this new policy will be shown to the public on Thursday when Tip Top offi- cially opens its new Centre Vil- Uge store. Larry Allan has been ap- pointed manager of the new Lethbridge store. All Stores Specially Selected All stores In the new Centre Cillage Mai which opens this Thursday were hand picked by the developers in order to offer a complete, Well rounded shopping service to the com- munity. Shoppers will have a choice of two department stores, dress shops, family clothing, men's wear, footwear, furniture, home furnishings, drugs, cosmetics, beauty salon, jewellery, gifts, stationery and books, res- taurants, and banking. Among the stores opening this Thursday are: Simpsons- Sears Dept. Store, Macleods Family Shopping Centre, Peoples Credit Jewelers, Tip Top Tailors, Cunningham Drugs, Bata Shoes, Rlley and McCormick Western Outfitters, Reward and Flagg Shoes, Gold- en Dolphin Bath Boutique, Royal Bank of Canada, Orange Julius Kiosk, IGA News and Tobaco Kiosk, Art Williams Agencies, Suriano Men's and Ladies Tailors and Alterations. HUGH DEKRAKER concrete and wood piles driven 60 feet into the earth. Mr. 'Dekraker was born in Holland and received his tech- nical training in his native country. He went into construe tion in 1949. Four years later he emigrated to Canada and took up his trade in Vancou- ver. He has been a job su- perintendent for the past 16 years. His assistant on the Cen tre Village Mall is a Calgary man, Don MacNaughton. A. Dale and Associates Calgary were the architects and engineers on the Centre Village Mall. Marathon Realtj Company Ltd., are the owner and developers. Dave and Collen Slovak are happy to announce the opening of the "Cinnamon Cinder" in the mall at Centre Village. Several Routes To Centre Shoppers coming .into Leth- bridge for the opening of the Centre Village Mall can escape downtown traffic by following the routes shown on this map. Cars driving in from the west on highway 3 should follow the 5th Ave. N., By-Pass from the river bottom, continue east to 9th St., then turn right and drive souh seven blocks to 2nd A Ave. Centre Village Mall is located on 2nd A Ave. at 13 St. N. just north of the CPR underpass. Traffic from the 'south and east coming in on highways 3, 4 and 5 should continue on Mayor Magrath Dr., across the tracks to 5lh Ava. N., turn left and continue west to 13th St., turn left and go south three blocks 59 2nd A Ave. The turn off Mayor Magrath Dr. onto 5th Ave. is a bit tricky and cars should be in the centre lane be- fore reaching 5th Ave. Centre Village Mali is design- ed to serve a trading area of people stretching from Vulcan and Brooks in the north, cast to Bow Island, south to the Montana border, and west to the B.C. foothills. It is also expected to draw shoppers from as far distant as Medicine Hat and from Ferine, Kimberley and Cranbrook. The Cinnamon Cinder is th 'now" place to go for thei unique and handcrafted mosia ;lass articles, candles, eandl lolders and accessories. For merly available only to com mertial buyers, these beautifu and intricately made piece are now being offered to shop- pers at Centre Village. Last year this enterprisin iiusband and wife team pro duced more than glas pieces in their local operation most of which were quickl. bought up by the large com mercial gift buyers. They als found time to fill orders for number of custom-made piece for Sven Erickson's restauran a Banff restaurant, and Hoi day Inns hi the West Indies an Great Britain. The name Cinnamon Cinde was suggested by the color i the materials used in the pn duction of the mosaic glass i the construction of the Cinnt mon Stick kiosk. The base i he kiosk is built of shinamoi colored Mediterranean oak an las a charcoal-colored top. Tl addition of red, yellow and re mosaic windows creates a d ightful setting for the w i d range of gift items on displa Cinnamon Cinder is exciting expansion of a Let >ridge industry that in thn short years has gained intern ;ional acceptance. The mosa glass is a quality product th southern Albertans can well b proud of. At gift-giving Km those unique hand-crafted f tides may satisfy the most d criminating shoppers. Dave and foHccr. excited about their latest venture and hope that all their friends will drop by the Cinnamon Cinder and say The start of a bigger idea The idea that maybe our custom- ers are ready for a little more than we've been giving them. A little more colour. A little more style. So we've changed. We have added more colour and style to our clothes. And to our stores. The result: a group of men's shops that may be hard to recog- nize as Good Old Tip Top Tailors. At first glance. But just walk inside. Take a gander at our suits. You'll find the most current fashion looks (like our double-breasted, wide la- peiled, boldly striped red on blue one for And you'll find the classic traditionals (like our single-breasted navy blue one with just a hint of shap- ing for TipTbp.The men's wear store designed to change your mind about men's wear stores. You may call some of them far- out and the others rather conser- vative. But whatever you call them you'll find lots that are cut, coloured and sized just the way you like them. And the same goes for the rest of our things. Our outerwear. Our sportswear. Our topcoats. Our furnishings and our slacks. Some- thing for everyone. All our little changes may look like a big difference to you. But don't despair. Behind our new face you'll find the same true value that you have come to expect from us. It's just that we've added a little more colour and a little more style. Because that's the way you want- ed it. CENTRE VILLAGE MALI LETHSRIDGE, ALBERTA ;