Lethbridge Herald, The (Newspaper) - October 7, 1970, Lethbridge, Alberta
Wednesday, October 7, 1970 The lethkidge Herald Fourth Section T- Pages 41 to 46 Simpsons-Sears Major Tenant Simpsons Sears new multi- million dollar department store which all. Leth bridge has watched grow with interest dur- ing the past year, is now com- plete and will open to the public on Thursday morning. At 9 a.m., store manager John Loewen will unlock the doors and the store will be open for business. A separate section in today's Herald carries Simpsons-Sears opening sale advertisements. The sale starts Thursday morn- ing. Simpsons Sears is the an- chor store in the new Centre Village Mall on 13th Street North and 2nd A Avenue. It contains more than two acres of. floor space and is to the shopping mall by a 32- foot wide entrance which per- mits shoppers to freely cir- culate between the department store and the other'Stores in the mall. Four, other entrances lead to the department store from the parking lot.. The department store, and mall are air conditioned and climate controlled to provide complete shopping comfort in any season. The new store has'55 depart- ments and sells everything for the family and the home. In many respects it marks a rad- ical departure from convention- al type shopping. It combines the convenience of on-the-floor shopping with shopping from Simpson Sears' well known catalogues. "The aim of our new Leth: bridge' store is to give custom- ers the widest possible .selection of quality Mr. Loewen states. "In most of the.depart- ments, shoppers will have a choice of good, better and best qualities at c o r r e spending prices. "We have built this store to serve all of southern Alberta. 'Our delivery trucks will cover a wide area to give customers prompt, dependable delivery on everything they buy from us." How To Get There Entering from any of the four entrances, shoppers to the new store will be impressed with the attractiveness of the store and the tremendous assort- ments of merchandise on dis- play. By actual count the store carries more than dif- ferent items ranging from a lipstick to a camp trailer. Mr. Loewen neatly, sums this up with the phrase: Simpsons- Sears has everything! We have everything for all ages we're a complete shop- ping Mr. Loewen states. More than one third of the store is occupied b y fashions and family clothing. The de- partments are arranged in log- ical order so that the customer can move from department to department without confusion. The children's and women's shoe departments are next to each other because usually when a woman goes shopping in a department store she has the children with her, the com- pany finds. Still keeping customer con- vience in all women's sportswear is grouped in one department; .foundation gar- ments are next to the lingerie; millinery is near the coats and dresses. The children's wear and the baby shop .are next to each other, The men's and boys' shoes are sold in the, same depart- ment, but the young men's clothing department is separat- ed from' the boys' department. A separate men's shop features made to measure and ready- to wear .suits and coats. Cosmetics, jewelry, statio- nery, candy mostly bought by women are all' conve- niently located in the centre of [he floor. In the catalogue department, shoppers can choose from 000 items in the different sea- sonal Simpsons Sears cata- logues. In the same general area there is a complete sporting goods department, a p c t and plant shop, and the toy depart- ment. When families go shopping for furnishings they will find something for every taste in Simpsons Sears home furnish- ings departments. Home furnishing and furni- ture occupy fully one third of the new store, and here again everything is grouped for the convenience of the customer. The feature attractions of the home furnishings departments are the co ordinated room settings which line one wall of the large furniture department. These groupings let the cus- tomers see exactly how new furniture can look at home when drapes, rugs, wall color- ings and accessories have been selected to harmonize with the furniture. Another feature of these same departments is the drap- ery and home decorator shop which displays more than 500 ready to hang custom-made drapes. The color schemes in the rooms are suggested by Simp- son Sears Harmony House correlated color plan which is available in floor coverings, drapes, bedspreads, bathroom fixtures and paints. A number of model bathrooms are also shown in Harmony House set- lings! For the home maker in search of housewares Simp, sons -'Sears offers a wide se- lection of kitchen gadgets in matching colors, i The remainder of the area is occupied by rugs, lamps, tele- vision and stereo sets, china and gifts, home appliances, electr i c a 1 goods, hardware, tools and paints. The restaurant and customer accounts and cus- tomer service departments are all conveniently located to each other. Another feature of the new store which will appeal parti- cularly to the male members of the family is Simpsons Sears auto service centre at the 13th St. North entrance to the park- ing lot. Here customers can have their cars serviced while they shop. To Remain Open Simpsons-Sears catalogue sales store on 4th Street S. is to remain open until after the Christmas rush, John Loewen, Lethbridge manager states. The new department store in Centre Village will have a large catalogue department, and most of the 4th Street staff are being moved there now. Ron' Passey, manager of the catalogue store for the past eight years, has been made assistant mer- chandise manager at the Centre Village store and will be in. charge of appliance-sales. Mrs. Norma Douglas will manage the' new catalogue department and tele- phone sales. Complete repair service will also be available for ap- pliances, TV and stereo, out- board motors, power mowers, chain saws and similar power equipment sold by the com- pany. An outdoor garden shop with a wide range of plants, shrubs and decorative garden acces- sories, will be open in the spring. The interior of the new store makes use of the latest in store decor and design. Soft carpet- ing, chandeliers and individual department color schemes have been employed to create a pleasing, relaxed shopping at- mosphere. The large merchandise selec- tions and complete shopping fa- cilities provided by Simpsons- Sears and the other merchants in the mall will make it un- necessary for most families in southern Alberta to shop out- side of their area in future. The catalogue sales office on 4th street will remain open for the time being as a convenience for customers who have ac- counts to pay or who want to place a catalogue order. New Boutique In Centre If you're looking for exciting new bathroom or boudoir ac; cessories, the Golden Dolphin Bath Boutique in Centre Vil- lage has the best selection to be found .towel sets and towel sheets, shower curtains, hampers and waste baskets, night lights and boudoir acces- sories. This extra-ordinary array of elegant and fascinating prod- ucts makes it possible to color scheme your bath or boudoir with as much imagination as the rest of your home. The Golden Dolphin Bath Boutique is the brain child of Donna MacLean and her daughter Donna. Its something Mrs. MacLean has wanted to do ever since she got the in- spiration while on a visit to New York about five years ago. The Golden Dolphin has so many wonderful things to offer that only a visit to this color- ful shop can begin to do it jus- tice. There are fancy soaps transparent kinds, others hand rolled or hard milled, by Vil- lage of Minnetonka, Minn., and by Marley of New York. Combs and brushes and perfume atomizers in exclusive designs by Pierre Cardin and Yeves St. Laurent. Ash trays, jewel box- es, glassware, flower arrange- ments, night lights, wickerware list is almost inexhaust- ible. Most of the items sold by the Golden Dolphin are imported. Many, of them are one of a kind. So you won't find them duplicated in every other store in the block, which is reassur- ing when you are selecting a gift, for instance. There'll always be something new and different at the Golden Dolphin Bath Boutique, Mrs. MacLean promises. Luxurious, glamorous things that every woman longs to indulge herself, but which up until now have not always been easy to. find. Whether you are looking for a gift for a special friend or something to give your bath or boudoir a much-needed lift, the Golden Dolphin Bath Boutique is the place to shop. The Golden Dolphin opens on the mall of Centre Village Thursday morning. It's the only shop of its kind, so it'll be easy to find. ENTER YOUR NAME FOR OUR GRAND PRIZE NO OBLIGATION TOURS to SWITZERLAND We're Confident of the future... With confidence in the immediate growth and prosperity of the city of Lethbridge we have moved our offices to the new Centre Village Mall. We feel that in our bright new premises we will be able to serve our public better. COMPLETE REAL ESTATE SERVICE -NEW HOMES BY PETER SIMON CONSTRUCTION. -FUIL LINE OF REAL ESTATE INCLUDING: RESIDENTIAL, COMMERCIAL, INDUSTRIAL AND FARM PROPERTIES. -WE CAN SECURE FINANCING ON 1st AND 2nd MORTGAGES. RENTAL MANAGEMENT -RESIDENTIAL AND COMMERCIAL PROPERTIES. GENERAL INSURANCE -A FULL LINE INCLUDING AUTO, FIRE, LIABILITY, HAIL AND LIFE. RUTH WILLIAMS HOWARD YANOSIK SECRETARY-TREASURER REAL ESTATE MANAGER Contact Our Experts For FREE ESTIMATES On Saleable Properties EXCLUSIVE AND MULTIPLE LISTENG SERVICE Art Williams Agencies Ltd. TREVOR HANSEN REAL ESTATE DENNIS KJELDSAARD REAL ESTATE BERNIE SIMMONS REAL ESTATE CENTRE VILLAGE MALL PHONE 328-8184 ENTER YOUR NAME FOR OUR GRAND PRIZE NO OBLIGATION V DROP IN And Let Us Show You Our New Home In The West End CENTRE VILLAGE MALL Wonderful World SHARON DAVIS STENOGRAPHER COMPLETE WORLD TRAVEL SERVICE 328-8184 if Reservations for Air-Sea and Rail Travel it Hotel Reservations around the World if Personalized Service in Obtaining Passports and Visas if Accident and Baggage Insurance if Travellers Cheques if Rent a Car Services VANCOUVER TO SEE A HOCKEY GAME.