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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 6, 1970, Lethbridge, Alberta Tutidoy, Oclobir 1970 THE LtTHBKIOCE HMAIP -11 1970-ifs been great! Chrysler's share of new car sales highest in 14 years! To top it off, exciting new cars for 1971. All quality-engineered for value. You be the judge. Check their styling. Try the comfort. Drive them. That's how we want you to meet our new 1971 cars. For 1971, the cars from Chrysler have more to offer: more of the styling you like, more of the per- formance you prefer, more of the dependability and value you want. When you've seen these new cars in person, you'll agree: it's '71 and Chrysler steps up the action! Building on success. 1970 was one of the best years in Chrysler's history. Chrysler's share of domestic new car sales rose to a 14 year high! la the luxury car class, for the sixth straight year, more people in Canada bought Chryslers than any other luxury car. Obviously Chrysler models Lave what most luxury car buyers are looking for. Li the compact car class, Chrysler-built cars also led the field. Plymouth Valiant was the best-selling compact car in Canada. And the combined sales of Valiant and Dodge Dart account- ed for over 40% of all Canadian compact car sales. Competing where it shows. Chrysler has a long-standing rep- utation for engineering excellence and we're not afraid to put it on the line: the starting line. Dodge and Plymouth are both active in open competition in NASCAR-sanction- ed racing. And when you want to find out how good your engineer- ing is, that's the place to find out. From the amount. of silverware the Dodge Daytona and the Plymouth Superbird have collec- ted, Chrysler engineering is still top-dog. On drag-strips throughout North America, Chrysler-built cars and Chrysler-powered cars are also consistent winners. Chrysler Engineering OvertheyearSjChrysler'sExtraCare in Engineering has developed some major automotive firsts, like super- strongunibody construction, Slant- Six engines, extra-stable torsion bar suspension and Seven-Stage rust- proofing. Last year Torsion-Quiet ride was added to the list. This year, all Chrysler-built full- size and luxury cars, including station wagons, have a Torsion- Quiet ride, as standard equipment. It's a combination of a rattle-free xinibody, torsion bars, and a sound- insulation system that isolates an- noying road noise from the car's interior and you. You have to drive one to appreciate the dramatic difference. Another development this year: regular fuel engines. Almost all of Chrysler's '71 engines have been modified to use regular grade gas- that includes the large displacement V8's, too. It adds'up to a nice saving for you, over the course of a year. The only premium fuel engines in '71 are 3 high per- formance optional engines that are meant primarily for competition. This year, Chrysler engineering has also added a part-throttle kick- down feature for VS's as well as Six's with TorqueFlite transmis- sion. It gives you extra acceleration in city driving by downshifting from drive to 2nd when the ac- celerator is partially depressed. It saves gas, for you don't have to 'floor it' to shift down to the lower gear. There is also a brand-new engine for '71. It's a 360 cu. in.VS that's optional on all full-size Plymouth and Dodge cars. It's a slow-revving, over-square design that is smooth, quiet, and delivers plenty of low- speed torque. All our engines have been modified to reduce exhaust emissions still further. Chrysler'sExtraCareinEngineer-. ing is also exemplified in the over 30 safety features that are standard on every car built by Chrysler in North America. What's the action for'71? There's plenty of it. Exciting things have happened to all our car lines, especially to the new Dodge Plymouth Sat- ellite models. For them, there's a brand-new design concept that gives more individuality to sedan and hardtop styling. But you'll catch the excitement yourself, the moment you step into a Dodge or Plymouth dealer's showroom. Now, please accept our invitation. Take a trip down to your local Dodge or Plymouth dealer's today. Take a good, long look at the new 1971 models. Luxury cars, full-size cars, mid-sized cars, compacts and sports cars. Whatever size, shape, style, power or colour you're look- ing for, Dodge Plymouth dealers have it. Ask lots of questions. Take a test drive or two. That's what dealer- ships are for, to let you meet our products face to face. When you do, you'll agree that the 1971 cars from. Chrysler have more to offer... more of the value you're looking for. CHRYSLER CANADA LTD. Lower left: 71 Dodge Charger 500. Lower right: Plymouth Satellite Sebring See the new Chrysler and Dodge cars for'71: Chrysler, Dodge J Iciuwsiml Challenger and Dodge Trucks, local Dodge dealer's. Fred King Motor Company Ltd. Corner llth Street and 3rd Ave. S. Lethbridge, Alberta -and up the action! See the new Chrysler and Plymouth cars for '71: I Chrysler, Plymouth Fury, Satellite, IrHnvcrTnl Barracuda and FarsoTrucks, atyollrlocai dealer's. Fleming Motors Limited 1C5-7th Street S. Lethbridge, Alberta ;