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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 5, 1910, Lethbridge, Alberta BsfE RfSiD-AN D: (By j-Fpseph; Brown, JrO _ 'SETTLER bro'u'ght" into 'CanadaT-is; "a" thousand dollars to "the Dominion, 'dollars per day to-the district Visited, then, Canadian' Pacific Railway Company is asset this country of and immigrants annually. be .-understood and Too Jong It has be'en. viewed from the narrow" stand- point of a selfish aiid- it been this'immense and labor, has or "pose .of creating traffic ftfr "their sixteen thousand miles of track and .sixty-five for sixteen: hotels, ana work Its -seventy-five thousand s Granted that this big company naturally tries to feed-its-own interest .first, yet that fact-would not make this work "any less ant- to Canada, The progress and devsloprneht ;country is interwoven with its transportation .facilities so closely that it is impossible' to -injure or assist tne one with- out affecting the other, as the railways represent the greatest of-capital, the largest employers of labor aad the biggest purchaser of all kinds of .supplies.- Canadians have good rea- son to .be'proud of the Canadian Pacific Railway .Company. Mistakes it has made, faults- it may have, "out in one department it is 'pre-eminent IT IS THE GREATEST ADVERTISER THE DOMINION OF CANADA HAS. Its ithousands of agents throughout the are all. at to increase the business ,of...this country- Ask, any globe trotter "arid he will tell yoti lie has never "been able to get away from this company' ices, and pictures. They are simply every- where in Europe, Asia, Africa and America. It is a tf-ighty this corporation has been engaged in for the past twenty educating the world about Canada. They haVe been -wonderfully -versatile in their meth- ods, bold in their enterprises and. re- markably successful In the results ob- tained for their vast expenditure. Each f" thousands ot, agents Throughout the world is a trade com- taissioner for Canada. The average citizen of any of the great cities of iiontreal, Ottawa, Winnipeg, Calgary, Vancouver or Vic- toria has but little idea of the immense .'at: r x t, I brought from T. Robson, "who advertising' -agent city and f the 'Canadian' and of the ture- of- Ihstr company, Iowed -idea 3D-" f- "True economy is man who can do the particular.-.thing; yon done, do it 1W. brought to 'this -p a': re- markably' of a business'- anfi jour-} nalistic capacity for hard and so- cial disposition. 'He was'a suc- cessful- man to the' Canadian.iPaclfIc. .Railway. -and'it-was.Tipt surprising thathe -should, -do vroell irutds.pre'sent sition. Usually if; there', any- odSor "bad, "about a'-insa it is known-in hisiihoime.: cesstLl "in his present position. printers can "'figure" the cost of pro- ductlon so- quickly and accurately, no is quicker to readier appreciate B no superflclai''grasp ot that he and the hall lion annual >eipenditure at is In the'hands only- -idea., .is to bis a profitable ployee of the company lie has no divertlnff side trill i always -find v'hlm at hit quietly and. smoothly it Is -the 'same you can t f thft, balfc no, ;in Wa IS- -vectjslngv this; yreat corjwrfctibi will ways.: -willing to consider -and- thoroughly dwcvua? f "work Jn which ,bt, is engaged. Els years of -'as' a general advertising- agent to he controlled the pub- c very special 'attention to the settler, for we' place a very high value on the man whom we can Induce to come to Canada and become -'a producer of T.O that, end we have estab- lished our ready-made farms and our Industrial" a'ncl" other departnisnts- we are keenly Interested in the growth and development of the Industries and population tributary to our lines; vre desire to co-operate with every village, town., city, municipality and province in Canada. Their suc- cess means our success. We intend keep step with the-splen did progress that has beer, made and we are busy inap pin? out greater improvements for the future." When Thomas that the reason" so many of us -are now living '.u the cities.- When; "W. T. Eobson was appointed to ent position, rhe locaL paper In Lind- say. Ontario, wn ere" he .spent the early year? of life before going- to New York. of him: "He "earned- when here a high reputation for honesty, shrewdness and and-those are ttiat have-made him suc- amount of- profitable publicity given i country. At every big esh gratuittwsly. 'to cities abroad or fhe .world how of their success they owei to the agents-'of this company who and out of sea- son, talk Canada, awaj- mi'liorts of booklets and tens of thousands of maps and- photographs. There is no parallel case In the his- tory of the world where any trans-, has spent so much -time -and n-.onoy with such a lavisli hBnd to, develop the resources o? t, exhibi- you n the -.foreground a building of striking "ar- chitectural equipped with everything to induce travel to Canada. The result.of which Is thp. name ami the wealth of Canada Is wonderfully adver- tised throughout the world. The one man TO whon the credit is due for this singular arid remarkable work "Is the brilliant President of the Cana- Sir Thomas Shaughnessy, who for some time has given this department his personal at- tention. Ke recognized In adver- tising a mighty .force Which. when properly directed, would prove of immense value 'to his com- pany arid to- Canada. To him advertising Js not an expense, bat an in ostmftnt that produces good re- turns. In discussing subject Sir Thomas Shaughnespy said; "Adver- tising Is essential these days to every bus-iness organization. You must let the public know what 5'011 havo to offer. I place the most value on our service, v.-hlr'o we try to make so good every patron '.s pleased naturally becomes enthusiastic ing- our company. It Is business on a" permanent satisfactory basis that tre desire. Huch of the business of every railroad Is created, and this Is the -work of the advertising uepart- 4rsent to place truthfully and. attrac- tiv.elv nefo.v the public what this road has to offer, and with.' such 'a -thofa of scenery as we have "along our Hire', this is no small job. Cur Robber, decides the', mediums to be used, and .1 f.gree with him that newspapers come first. Booklets, TfiJisrazines arid --xll the various' mcthons for reaching public have merit, and v.irk-I indeerl are the..many wo use to .lavs not neg- lected the tourist, but we have- paid licJty of several large firms, has, Tatix of great value to him In his present position. In his younger dayi, he managed a general store In say. Ke acquired .the art public, also a in together with that needful tact" is so great an asset to every rail- way man, for after all: selling' transportation is not so very flit-; selling any other .met-: chanfiise; and in these days any rail- road that-fails to recognise the rlgrhti of the public is sure to meet with trouble. I have called upon a num- ber of railway advertising depart- ments, and in none of them did I re- ceive 'as prompt and courteous at- tention as In the Canadian Paclfli Railway. There Js a reason, and -1 Is in the kind of advertising1 .asenJ who directs the department.' It Is the systematic, careful con- tinuous advertising of- this great cor- poration that has made the nartie an< fame of Canada familiar throughout the world, coupled with the unbounded confidence of the management In tin country, and a desire to assist in tb< jrreat de- which is now ffoinj on which thay have for so many yeart carefully fostered ;