Lethbridge Herald (Newspaper) - October 4, 1918, Lethbridge, Alberta
1 -3i "IT T'ELD the Link of Success into Local Business. Weld it with yy co-operation, weld it with permanency, weld' it with the enthusiasm it deserves. We are a community of producers and consumers. We should produce for local consumers and consume first what is locally produced. BUY AT HOME SPEND YOUR MONEY WHERE IT WILL BE RESPECTED IJ It is the object of every real merchant in Lethbridge to make it easy and pleasant for you to do business with him. This is the basis on which every real store in the city is being conducted, because each merchant knows that by serving you to your satisfaction is he building for his own excellent development. tjfWhen you can get at your home stores quality, right price, plenty of merchandise, styles, service and satisfaction and when by confining your purchases to them' you are building up your Own city,, increasing the value of your property, providing good schools for your children and churches for your people, sin't it working against the community to patronize the catalogue houses? t?J Every dollar you spend in Lethbridge circulates and leaves a profit in every hand that holds it. Money sent - away from here rarely returns-when you send it away v you are deliberately sapping the life and strength of your own community. WHO IS THE HOME MERCHANT? IJThe Home Merchant-who is he? ?$�He is the man who gives you credit when you are financially embarrassed and carries j'our'account when you are unable to pay. IJHe is the man who gives you back your money or makes exchanges when you are not satisfied with what you have bought. JHe is the man who stands back of his guarantee and makes restoration of all losses you may sustain on goods you buy from him. CJ He is the man who meets you at the door with a handshake and lets you out with a message to "the kids" and a real "come again" goodbye. IjfHe is the man who takes a neighborly interest in you, your family and your affairs. C|He is the man whose clerks live in Lethbridge and spend their money with you and other people of the city. fjfHe is the man who pays heavy taxes to help support the.schools, build and maintain the streets, police and fire departments and other public institutions. He helps to support the churches, hospitals and charity organizations. ?jf Don't you-or won't you-realize that every dollar you send out of town goes to strangers who never spend a cent here? ?fBE FAIR TO THE HOME MERCHANT-GIVE HIM A CHANCE.