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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 4, 1912, Lethbridge, Alberta TOE LETTTBRTDGF. D.VfT.Y This is a trade attrac- tion of powerful Costs Disregarded. Such Startling Reductions Seldom Happen A sale of gigantic sale of phenomenal value giving. _ And, we say "sncli Startling reductions seldom happen" we fully realize the maoTiitiulc of our on the other hand the values are here to substan- tiate our every statement, for we have a bona fide reason for this sale. Stocks MUST be reduced. There is no other word in the English language which better express the cliar- acter of this sale than the word "sensational." The unheard of low prices at which seasonable goods will sell for, will undoubtedly, create a sensation among the people of this city and roundabouts. This is a sale which, stronger language than usual so that you will be able to grasp the TllEMEN DOTJS IMPORTANCE of the Reductions we have made. A Stirring Menage of from the Men's Furnishing Section Through a lucky strike we secured 300 dozen new Fall Ties from a big neckwear maker at less than half their value. YOU GET THE BENEFIT. A .BIG LOT OF FINE SILK kind i you have alwavs paid 35c tor. -I O DUOTION SALE PRICE I ANOTHER BIG LOT OF FINE SILK, f: Regular 50 values .REDUCTION SALE A BIG LOT OF HIGH-GRADE SILK regular 75o values; very choice Bat- "SO ft terns, REDUCTION SALE PRICE.. EXTRA QUALITY MEN'S SILK TIES-51.00 values. REDUCTION SALE PRICE A tip only.............................. tyw 100 DOZ. MEN'S FINE BLACK ALL WOOL CASHMERE 25c values REDUCTION SALE PRICE I WU ANOTHER BIG LOT OF FINE CASH- MERE 35c values, 4 Qrf REDUCTION SALE PRICE........ W W MEN'S HEAVY ALL WOOL elastic rib, similar to StauWelds' Label. Regular. 51.35 values. REDUCTION QOg SALE A BIG LOT OF MEN'S FINE in style to the celebrated President braco. These are made from line weaves and also heavy weights. Regular Me values. REDUCTION SALE PRICE........ The Ladies' Suit Department lends a message of lowered prices that will surprise the shrewdest buyer in'the city LADIES' TWEED In plain mannish styles from good heavy weight all pure wool tweed, in tan shades. Excel- CO 7R lent value at 515.00. REDUCTION SALE PRICE LADIES' SUITS IN LARGE ASSORTMENT OF DARK Heather mixed, brown, grey and blue mixed, etc.; coats Bilk lined throughout; latest New York styles. Made to sell at C1 A "Jti 525.00. REDUCTION SALE PRICE I I W LADIES' FINE MAN-TAILORED from fine quality English worsteds and tweeds; silk-lined throughout; made in latest fall styles, 32 and 34 Inch coats. Regular 528.00 values. REDUC- C 4 f gC TION SALE PRICE LADIES' NAVY BROADCLOTH fine quality English broadcloth; silk-lined throughout. Excellent value at CIO Kfj 530.00.- REDUCTION SALE PRICE I W.WW LADIES' NOBBY TAILORED from fine quality English whipcord in beautiful shades of brown with braided edges. These are very beautiful suits and made to sell" at 535.00. REDUC- TION SALE PRICE LADIES' NAVY VELVET from choice quality velvet cord lu latest New York designs. .Regular ?40.0U values. REDUCTION SALE PRICE ALTERATIONS FREE Children's Coats Smallest Dossible prices.on Children's Coats. Every garment made o superior fabric; excellently made and daintily trimmed. These prices demand the attention of every thrifty mother. CHILDREN'S COATS-made from heavy navy melton, trimmed with red Lined throughout with red flannel. Jix- cellent value at 55.00. REDUCTION SALE PRICE -PW.WW CHILDREN'S COATS-madeJrom cuffs trimmed with i Regular values from plain green, brown and red ma- terials, with cape; prettily trimmed with buttons, Regular 58.50 values. REDUCTION SALE PRICE Ladies' Skirts Note these astounding values LADIES' FINE DRESS from fine quality all-wool serge, Panama, tweeds, worsteds, voiles, etc.; assorted colors. Worth from 55.50 to 53.50. REDUCTION SALE PRICE only IV LADIES' EXTRA QUALITY FINE DRESS SKIRTS from nil wool voiles, Panamas, serges, Venetians, broadcloths, worsteds, etc., in n verv large assortment of styles and colors, in- dmliug navy, brown, black; in fact, all the desir- able shades'. These skirts were made to sell at from 57.50 to 515.00. REDUCTION SALE PRICE li LU til Ladies' Coats We've shattered prices on every item men- tioned here. LADIES' FALL from heavy dark grey and dark brown mixed tweeds with wide cape collars, cut on straight, narrow lines. These coati! are all new fall goods and are excellent value at 515.00. flJO REDUCTION SALE PRICE LADIES' NEW FALL AND WINTER made from heavy brown wale serge. These coats are made with a wide hood collar and are very prettily trimmed in shades of tan. Excellent value at 518.00. RE-