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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - October 3, 1912, Lethbridge, Alberta Costs Disregarded. Such Startling Reductions Seldom Happen A sale of, gigantio proportions-a sale of phenomenal Avlien Avc say "such startling reductions seldom happen" niaoiiiludc of our claim-but value givingi And, fippen" we fully realize the on the other hand the A'alues are here to suhstan-tiatc our every statement, for we have a bona fide reason for this sale. Stocks MUST be reduced. There is no other word in the English language which better express the character of this sale than the word "sensational." The unheard of low prices at which seasonable goods will sell for, will undoubtedly, create a sensation among thh people of this city and roundabouts. This is a sale which demands bolder an stronger language than usual so that you Avill be able to grasp the TREMEN DOITS IMPORTANCE of the Reductions we have made. A Stirring Message of Savings from the Men's Furnishing Section Through a luclcy strike we secured 300 dozen new Fall Ties from a big neckwear maker at less than half their valwe. YOU GET THE BENEFIT. A BIG LOT OF FINE SILK TIES-the kind you hava always paid 35c for. Kli- 4 DUCTION SALE rmci3 ......... IOU M?40THER BIG LOT OF FINE SILK TIES- Regular 60 values .REDUCTION SA^IS PRICE .................... bvC A BIG LOT OF HIGH-GRADE SILK TIES- regular 75c values; very choice pat-teiiCTs., "'-INDUCTION SALE PKICE.. t3�9C jy attempt ,LITY MEN'S SILK TIES-?1.00 v'.Kor. HEDUCTION SALE PRICE 100'DOZ. M^'S FINE BLACK ALL' WOOL CASHMERE SOCKS-Regular 2Sc values. REDUCTION SALE PRICK ANOTHER BIG LOT OF MEN'S FINE CASHMERE SOCKS-regular 3F)C values. 4 REDUCTION SALE PRICE........ IOC MEN'S HEAVY ALL WOOL UNDERWEAR- elastic rib, similar to Stauflolds' Red Labfl. Regular ?1.3S values. REDUCTION Q LADIES' NAVY VELVET SUITS-made from choice quality velvet cord in latest New York designs. Regular ?40.00 values. ^OQ ftC REDTJCTION SALE PRICE......................... 9C0a09 ALTERATIONS FREE Children's Coats Smallest possible prices on Children's Coats. Every garment made of superior fabric; axcellently made and daintily trimmed. These prices demand.the attention of every thrifty mother. CHILDREN'S COATS-made from heavy navy melton, triramed with red. Lined throughout with red flannel. Ex- t'ft coilent value at $5.00. REDUCTION SALE PRICE 9vsw9 CHILDREN'S COATS-ma.d* from revovsiblo tweeds; collar and cuffs trimmed with reversible side; in styles Just like mother's. Regular IC.OO values. REDUCTION SAI,E PRICE 0C only............................................. 9wsOw REVERSIBLE BLANKET CLOTH COATS--In very pretty colors. Regular $7.00 values. REDUCTION SALE PRICE fiC only ............ ........... .................: 9'lsOP CI-I>LDREN'S COATS-made from plain green, brown and red materials, with cape; prettily trimmed with brass buttons, etc. Regular ?8.50 values. REDUCTION SALE PR^CB Ladies' Skirts Note these astounding values LADIES' FINE DRESS SKIRTS-made from fine (luallty all-wool serge, Pauama, tweeds, worsteds, voiles, etc.; assorted colors. Worth from $5.50 tj $8.50. REDUCTION SALE PRICE LADIES' EXTRA QUALITY FINE DRESS SKIRTS -made from all wool voiles, Panamas, serges, tweeds, Venetians, broadcloths, worsteds, etc., In a very largo assortment of styles and colors, including navy, brown, black; in tact, all tho desirable shades. These skirts weiro made to soil at from $7.50 to $15.00. REDUCTION All SALE PRICE .............. ...... 9wsUU Ladies', Coats We've shattered prices on every item mentioned here. LADIES' FALL COATS-made from heavy dark grey and dark brown mixed tweeds with wide ciipo collars, ciitj on straight, narrow Unoa, These coats are all new fall goods and are excellent vnluo at $15.00. fl�Q ff^g* REDUCTION SALE PRICE ... 4VOaV>%l LADIES' NEW FALL AND WINTER COATS- niado Xrom heavy brown wale serge. These coats are made with a wide hood collar and are very prettily triminod in shades of tan, Excellent value nt ?1S.OO. RE DUCTION S.VLE PRICE LADIES' HEAVY BLANKET CLOTH COATS- made from dark raai.erlala with plaid lining; collar and cull's trimmed with rever.ilble side. Regular $20.00 values. RE-, DUCTION BALE PRICE ... LADIES' BLACK PONY COATS-made from good quality of fine gloasy pony cloth, lined throughout with good quality of lining. These coutH are excellont value at $22.50. REDUCTION SALE PHICB LADIES' REVERSIBLE COATS, These coats are mnclo fiorn heavy blanket cloth tweeds, tan on one side and brown on the other. They can be reversed so that either side can bo -worn out. This is a two-ln-one coat pro-poBltion. Made to sell at $25,00. REDUCTION SALE PRICE LADIES' SILK PCySH COATS-with lmnilb�B to match. These are very beautiful dreasy coutu and are eapeclally good value at ?30,00. REDUCTION SALE ^PRICE only....................... $9.85 $12.85 Ladies' Furs $17.65 Unlocked for low prices on dependable furs. Thtie decisively low prices on furs will be bound to create a sensation. Note carefully these quotations: LADIES' FUR-LINED COATS-50 Inches long; shell of flno black English heavor, lined throughout with choicest quality of Hampster; collar and lapels of selected American sable. Made to Corted materials, welt tailored and splendidly lined. Made to sell at t�.00. REDUCTION SALE PRICE ' " only......................... MEN'S HEAVY TWEED OVCRCOATt^nia^* from Imported moterials In cbenks, itrtpiM, ptc. Very stylishly tailored and W9)l .trtm' nied. Regular $15.00 values. HO 'VK REDUCTION SALE PRICE ... 90al9 Here's Our Biggesk ONE HUNDRED MEN'S OVERCOATS. Thia 41) a very fine collection ot overcoats comprialns tv;ee4s, meltons, beavers, Venetians, etc., in all the latest sbade� and designs.. This lot ol overcoats is worth from $20.00 to 58D.M. REDUCTION SALE PRICE #4 A A A WHILE THEY LAST ...... #1 UallU MEN'S. TWEED OVERCOATS - made troin bandBoroo mixed brown herriusbono tweed. Regular $22.30 values. RE- CIA DUCTION SALE PRICE ... #l^ai�l MEN'S iEXTRA QUALITY ULSTER OVBR COATS. Some of these coats arc made witjii wtdp collars; others are made with the "Pro-tooto" patent collars. Regular $28.00 values. REDUCTION SALE PRICE ^'{'J Men's Fur Coats $48.75 MEN'S COON COATS-Good full furred natural Cttn-adian coon 50 to 63 In. long, sizes 38-48. These coats are excellent values at $75.00. RE ~---- DUCTION SALE PRICE ......... MEN'S BETTER QUALITY FULL-FURRED COON COATS-similar to the above, but in much hotter quality. These coats are considered good morket value at $85, REDUCTION SALE CC7 BA PRICE ........................... 9wla3U MEN'S EXTRA QUALITY PLUCKED BEAVER COATS-made from highest grade Canadian heaver.' These orftgA-ery beautiful coats and are always greatly admwid wherever worn. The preaent market value ot these coats runs from $276 to $300.00. REDUCTION SALE CA PRICE........................ 9IOfa9U Men's Fur Collared Coats These Surprising Values Demand Your Attsntien MEN'S FUR.COLLARED COATS. Shells are made from good . quality all wool English Beaver, lined throughout with I^ralan lamb cloth,, and interlined Svith gossamer rubber, making tkem just as wlndproof as fur-lined coats-collar and lapak of fin* quality Gorman otter.' Made to sell at f25.00. liA RRnUCTION SALE PRICE .................. 919aWll "shell made as above, with tina MEN'S FUR-COLLARED COATS. o,^,. ______, padded and quilted lining, and InterUned to make It wlndproof. Collar and lapels of genuine Persian lamb. Tliis coat 1� Ibade to sell at $30.00. REDUCTION SAI..E PRIOB only........................................... #1�a?5 MEN'S EXTRA QUALITY FUR-COLLARED COATS. Shell inad� from selected English black beaver, lined and Intartlned to make them wlndproof. Collar and lapels oC gonutne Canadian otter. These coats are excellent value at $35.00. REDUC- ' TION SALE PRICE.................. ........ #Kla9U' --:-iUil Men's Suits The Men's Suit Department flashes a message of most remarkable savings. Every garment of the present aeason'a fashion. Prices have been cut right and left. MEN'S HEAVY TWEED SUITS-In greys, browns, olives; in neat stripes and checks. Those suits are well tailored and lu-c considered good value at $10.00. REDUCTION SALE PRICE "7C only ...... ............................................ 99>>l9 MEN'S ENGLISH WORSTED AND TWEED SUITS-made from good all wool materials in neat cheeks, stripes and overplalds