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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 2, 1974, Lethbridge, Alberta 6-THE LETHBRIOGE HERALD October 2, 1974 Times appoints new editor Half the cost of U.S. ones VICTORIA (CP) "Stuart appointment of George Oake gi Underbill, publisher of The as editor, replacing Brian g T Canada produces cheaper TV ads REQUIRED IMMEDIATELY TWO BAR PERSONS Dutim to include: Tapping to Mix Cocktails. ONE COOK Union Wages Apply in Person to the MANAGER Elks Club of Lethbridge The Premier Event in the New Canada Games SPORTSPLEX OPENS THURS., Oct. 10 thru SUN., Oct. 13 PRICES: BOX OFFICES Canada Games SPORTSLPLEX WORLD CHAMPION KAREN MAGNUSSEN Tickils on jour Elton Cftirgi fcct KEGUfiDES 7 SPECTACULAR PERFORMANCES 4 NIGHTS: Thurs., Fri., Sat. 8 p.m. and Sun. 6 p.m. 3 MATINEES: Sat. 12 noon-Sat. 4 p.m.-Sun. 2 p.m. YOUTHS 16 under OFF all at Thura. 8 p.m.-Sat. 12 noon-Sat 4 p.m.-Sun. 6 p.m. TICKET INFORMATION 329-4737 VANCOUVER (CP) Canadian television commer- cials might not be as good to look at but they are made at half the cost of those produced in the United States, an adver- tising convention was told here. GOOD TRADE-OFF Andrew Kershaw, president of Ogilvy and Mather Inc. of New York, told the American Association of Advertising Agencies that Canadian com- mercials are 10 per cent less attractive but because they are cheaper it was a good trade-off He said the American stress on thoroughness sometimes misses the point of the com- mercial by surrounding it with too much detail. Canadian advertising agencies tend to generalize which is a better approach. "If we could practise the economies Canadian agencies adopt as a matter of course, our agencies in the U.S would increase their profitability by at least he said. Mr. Kershaw said "there is better esprit de corps within Canadian agencies; a more serious dedication to businesslike performance, less faddism, fewer Madison For those of you who like to work at home, welcome to the International. To have all the comforts of home while vou're at the office. Not a bad idea. That's what we think, and that's why we have penthouse suites on the thirty-fifth floor at the Big I. Suites that offer vou a living room, large enough to hold a good sized meeting, a dining room, a bedroom, even a kitchenette. Comfortable, convenient, and less than you might think The International of Calgary The Big I. You can t miss us. the big I. The International of Calgary 220-Fourth Avenue S.W.. Calgary. Alberta T2P OH5 Tel. (403) 265-9600 Telex. 038-24710 Avenues excesses, less neurotic behavior it is a great thing to have going for you." He said the biggest criticism of Canadian com- mercials is amateurism in acting but decision-making is faster and mistakes are cor- rected faster than in the U.S. MORE WOMEN NEEDED He said Canadian agencies needed more foreign blood and more women in senior positions "In the U.S. at least half the best copywriters are women. Half the peple we hire for ac- count management training are women. To keep them in servitude is folly." Robert Oliver, president of the Canadian Advertising Ad- visory Board, said about 16 per cent of the complaints to the board about advertising are sustained. He said the board, which represents advertisers, has an unusual ability to handle com- plaints. When a complaint is sustained and the advertiser refuses to amend or withdraw copy, the media are notified and the advertiser finds his ads are no longer accepted. "That's a powerful he said. "Happily it rarely has to be used about a dozen times in the past six years, and only once with a national advertiser. The three-day convention ends Wednesday. TV actor age avoided by father By BOB THOMAS LOS ANGELES (AP) Ac- tor Robert Alda has a stand- ard reply when asked the age of his son: "Alan is six feet two inches." This is an actor's whimsical ploy for avoiding reference to his age. The record books show that Alan Alda is 38 and his father is 60. But except for some grey at the temples, Robert Alda looks little chang- ed from when he played George Gershwin in the 1945 Warner Brothers biography, Rhapsody in Blue. Bob Alda was back in Hoi- SWEET MIX PICKLES PUMPKIN PIE FILLING Libbvs.28oz. FOOD VALUES MUSTARD Cottage Cheese CRYSTALS Nabob Sunyold DATES Pitted Top Valu Zlb.pka. Margarine Harvest! lb.pkg. KETCHUP Heinz lloz. MUSHROOM ROLLED OATS Robin Hood. 5 Ib. MUFFINS McGivins English pkg. of 6 TOMATO JUICE Hiinz.48oz........ 59 HONEY MphiCmmd Zlb.ttb 1 59 RICE KRISPIES FOIL WRAP Rjynolds 18" width HMvyDuty BREEZE Powttr DvttrgMi 15ccoipon.42oz. 1 29 MR. CLEAN Ml NrpOM BUNT 48 OZ.......... 1 65 FACIAL TISSUI KlmixPidk. WHiti. YHIow. ZOO's C FOODS FROZEN PIES 1Q Blueberry, Cherry, 1 I Sf Apple. 24 oz. ORANGE JUICE COD FILLETS -19 Hi-Liner llb.pkg. PORKCHOPS Centre Rib. Ib........... BEEF STEW Boneless No. 1 Beef. Ib. PORK SAUSAGE Bums Skinless. Ib....... BOLOGNA Burns by the piece, lib. SALMON STEAKS Sihrerbriglrtlb........... COTTAGE ROLLS Burns Cryovac. Ib....... 129 109 139 T9 POTATOES CanKMNo.21Slb.tag CABBAGE Canada No. 1. Ib. TURNIPS Currie Fine Foods Canada No. lib. JUMBO ONIONS Canada No. 12 DELICIOUS APPLES Canada No 1 Fancy Ib GREEN PEPPERS Sat) Canada No. lib. TV highlights WEDNESDAY SPORTS: Baseball, 6 p.m., Ch. 7. The Expos are in Montreal hosting the St. Louis Cardinals. SPECIAL: Miss Calgary Centennial Pageant, 9 p.m., Ch. 13. Marie Hohianz and Gord Kelly host this year's pageant filmed live from the Jubilee Auditorium. Miss Calgary will be chosen from eight finalists and judged on talent, appearance, poise and personality. THURSDAY SPORTS SPECIAL: World Series of Hockey, a.m., Ch. 13. Again from Moscow comes the sixth game in the series between Team Canada and the USSR. CANADA DRY'S RADIO and TV LISTINGS. Programs are listed by the Radio and Television Stat- ons. Any variation in program schedule is due to last- minute changes by the and is not the respon- sibility of Chinook Beverages Limited or The Leth- bndge Herald. 15l6-9th Ave. S. Open daily 9 a.m. to 9 p.m Phone 327-2044 lywood for a guest appear- ance on Rhoda, CBS' new sit- uation comedy starring Va- lerie Harper. Between rehear- sals he joked about being known as "Alan Alda's fa- ther" since his son's success on the MASH television series Alan Alda is a younger, slimmer version of his father, the resemblance especially noticeable in their smiles. "When I'm on tour, I some- times introduce myself as Hawkeye's said Bob "I couldn't be prouder. My boy's a wonderful actor, but then I knew this a long time ago. "During the war I used to take him to the Hollywood Canteen when he was nine years old, and he did Who's on First? and lots of other Abbott and Costello routines. "When he graduated from' high school, he thought he would go right into the busi- ness. He and a couple of friends had put on a show that raised for the school and he thought show business was easy "I told him it didn't always work out that way and it would be better if he pre- pared himself by going to col- lege. By the time he gradu- ated from Fordham, he was ready." Born Alphonso D'Abruzzo in New York City, Robert Alda was known for years as the ac- tor who played George Gershwin. Then, after he orig- inated the role on Broadway in Guys and Dolls, he was linked to Sky Masterson. Alda studied to be ari archi- tect at New York University, leaving school in the middle of the Depression. "I got started in show busi- ness by winning a singing he recalled "The prize was and my friends were making a week. I figured I had really found something." He worked in radio, vaude- ville, burlesque and theatre before signing with Warner Brothers in 1943. Rhapsody in Blue made him a star, then he found himself cast in something called Cinderella Jones. "It was billed as a comedy. I told the bosses, 'I've worked in comedy for 12 years, and I don't see anything funny in that script. After 'Rhapsody in do you want to put me in Tiffany's window or do you want to put me in The public agreed with Alda that Cinderella Jones was no comedy. The studio consid- ered him something of a trou- blemaker and after a few more films he left -Warner Brothers. Robert Alda made a few films elsewhere, then re- turned to New York for an ac- tive career in the theatre and television. Alda has made his home in Rome for the last four years, making Italian films and com- muting to the United States for TV and stage work. He said he has another son coming along: "His name is Antony, as in Mark Antony. He's 18 and a fabulous musi- cian as well as an actor. He may have the most talent of us all." CRITIC DIES NEW YORK (AP) John McCarten, former film and theatre critic for the New Yorker magazine, died an hospital here of cancer. He was 63 and had lived in Ireland since giving up his critic's position in 1968. CHEC 1090 Monday thru Friday 6 00-9 00 a m Wayne Barry 6 50 Farm News 7 40 News, Weather, Sports 9 00-12 00 Wally Hild 9 00 Chedme 12 00-3 00 p m Roy Rennick 12 30 News, Weather, Sports 1 00 Grain Prices 3 00-7 00 Jack Neufeld 5 00 News. Weather, Sports 7 00-12 00 Paul Tessier 12 00-6 00 a m Rod McDonald News is 20 mm to the hour and 20 mm after Bob Hesketh 8 50 11 25 1 25 CJOC 1220 Wednesday 5 00 Probe 1220 6 00 World at Six Thursday 6 00 CBC News 7 50 News. Weather, Sports 8 35 Phone Bill Show 12 00 Hour of Information 5 00 Probe 1220 5 25 Sports 5 40 Market Report 5 50 Local News 6 00 World at Six CHEC-FM 100.9 Monday thru Friday 6 00-9 00 a m Don McMaster 900am-3 00pm Concie's Carousel 3 00-6 00 p m Don McMaster 6 00-10 00 p m Del King 10 00-12 Midnight Concerts Overtures and Encores 12 00 Midnight Sign Off on Moni day. Tuesday thru Friday Del King CBR 1010 Wednesday Night 6 00 World at Six 6 30 As it Happens 8 03 Concern 10 00 New, Weather, Sports 10 10 From the Capitals 10 15 Five Nights a Week 10 30 Country Road 12 03 Country Style Thursday 5 30 Warm-Up 6 05 Calgary Eye Opener 7 00 World at Seven 8 00 World at Eight 8 10 Eye Opener 9 00 BBC News 9 13 This Country in the Morning 10 30 Team Canada Hockey from Moscow 1.00 Radio Noon 1 20 Stock Market 2 03 Take Five 2 30 Off the Record 3 30 Max Ferguson Show 4 00 Dave Barregar s Calgary 6 00 World at Six 6 30 As it Happens Bobby Hull and Coach Billy Harris of Team Canada 74 discussing the use of White Mountain Spring Water. The team's medical advisors have requested Canada Dry, represented by Vice President E.B. Walker to supply the natural spring water during the World Hockey Series in Canada and Russia Chinook Beverages Limited is happy to supply the athletes participating in the 1975 Canada Winter Games with White Mountain Spring Water____________________ CJOCTVI CFCNTV CABLE 6 CABLE 4 5-00 Wednesday Hollywood Squares Password ONews 5-30 0 News Weather. Sports News ONews 0 News 6 00 8 Bonanza News Expo Baseball Movie- Oliver 6 30 Truth or Consequences 7.00 O Little House On the Prairie That's Mv Mama 7.30 Movie. Death Sentence 8.00 O Manhunler 8 30 Sportsweek 9 00 Get Christie Ixn-e Cannon Apples Way Miss Calgary Pageant !0 00 O News Sons and Daughter? News 10 30 Movie O. Tonight Show Know Your Spwts 11 National News 11 News Tfews It 30 MtGowan Company IZ W Mere Gnffwi Fwls Parade Tbvndiy Morning S Though! for The Day TO University the Air World Yoga 45 55 Farm News 7 00 Wizard Oz Canada AM Captain Kangaroo O Today Shcm 7 IS Farm City Today 7 3d Kfcrras Koran 8 06 JtiHette and KRTV 3 CABLE Q KFBB TV 5 CABLE O O News O Today In Montana 8 30 Ed Allen (B Romper Room O Gambit 9 00 Galloping Gourmet Access (School Telecast) Audrey O Now You See It 9 30 8) Polka Dot Door O Hollywood Squares O Jack LaLanne 10 00 O) LifeSUle B Mon Ami O Jackpot Young and Restless 10 15 Friendly Giant 10 30 Mr Dress Up O Celebrity Sweepstakes Search for Tomorrow Team Canada Hockey from Moscow 10 55 O News 11 00 Sesame Street All Mv Children O Winning Streak 11 30 O As the Worid Turns Let's MaVc A Deal 12 00 O Dale Harney O Days of Our lives Newiywed Game 12 30 News' OTlbe Doctors Partndge Family 1 00 Movie BriMr? Comer Story Another World General Hospital Monc World 1 10 Q Maldi Game One Life to Ijive 2 W Slfl WO Pyramid fl TaltJrtalf; 2 30 B Mike Xame Tone Edge (if NiRtt 3 ffl) 0 Another World Onr Town Jeopardy 3 Talie 30 What s ttw Good Word Girl In Me ffl) Farmh Court He JKl Split Swmfl Hi Uiddle Dev Mod Squad Bradv Btmrti ;