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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 2, 1973, Lethbridge, Alberta 4 LETHBRIDGE HERALD Tunday, October 2, 1973 .John Jacobsnn stepped out of the shop at Lethbndge Glass and behind the wheel of his 1972 Eldorado John is not a boastful man but he gets going on the subject of that big green beast It gives a little bit of a hit to a cat like this I came from a poor familv I always said I d drive a big car I've been working for this all my said Mr Jacobscn in a recent interview He has owned four Cadillacs in as many years The Eldorado cruises alone with decep- tive ease He places the vehicle on cruise control and ret; his foot for a minute a vard Irom die gas pedal 'This is the automatic dimmer he as he points to a button to the left of the steering column 'I set the dimmer at a certain distance and the rest is taken care of Upon pressing a button the seat reclines like a living room chair His head falls backward gradually and comes to rest on the sleek upholstery He presses a button and the air con- incioning switches instantaneously from blowing warm air to cold Five miles out of the city he demonstrates the steering wheel For Mr Jacobsen. manager of Lethbndge Glass, the FHdorado is a matter of "prestige" but not a means of looking down at the neighbors It is pin chased, he says, as a matter of course "I the best of everything, the best lawn mower, the best house, and when I take a ti ip I sta> in the best hotels and eat in the best places But he likes the advantages "With this air conditioning are relaxed at all times With air ride vou always ride well The cai adjusts itself to the weight of the passenger The car has a 500-cubic-mch motor and the tires cost each Mr Jacobson steers the vehicle back into the city You must see the house." he says The car moves into Scenic Heights and as it approaches the two-car garage he presses, his remote control and the garage door opens While Lethbndge lack the car purchasing dollars of a larger city. Mr Jacobson is not alone in sticking with an expensive car in the ?8 000 to 000 larige. even in spite of reports ol trends to smaller, less expensive automobiles Two dealers who handle the more expen- sive European and North American models report buvers are spending their purchasing dollar on expensive vehicles as they have in the past Hugo Van Seters. sales manager of Pro Motors says he has sold about eight Mercedes this year Mercedes sell between and Buyers are usually professional people, among (hem doctors, dentists and univer- sitv professors he says, who are concern- ed with safety, economy and quality Mr Van Seters pointed to such features as disc brakes, and the reinforced metal construc- tion of Mercedes Businessmen looking for a degree of sophistication move up to the higher pric- ed Eldorados, says Gerry Wagenvoort, sales manager of Beny Chevrolet Old- smobile About seven of the Eldorados. priced in the range have been sold this year, he says Mr Wagenvoort says Eldorados and other luxury cars are usual- purchased by persons more than 30 years old while the sportier corvettes, sell- ing at appeal to oung people four corvettes have been sold b> Beny's thusfar Jim Dickinson, sales manager of College Mercury Sales Ltd says his firm has sold about 20 Lincoln Continentals so far this year They are priced at to Mostly middle-aged people in the 35 to (SO age range buy them." said Mr Dickin- son He said more Lincolns have been sold this year than to the same date one vear ago Big cars give their owners Story: JIM LOZERON Photography: WALTER KERBER ;