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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - October 2, 1912, Lethbridge, Alberta Thursday, October TJfVi! LKTltBKIDGE DAILY HKRALT) 7 This is a trade attrac- tion Of powerful propor- tions Costs Disregarded. Such Startling Reductions Seldom Happen .A sale of. gigantic sale of phenomenal value .giving; And, when we say ''such startling reductions seldom happen" wo fully realize the magnitude of-our on the other hand the values arc-here to substan- tiate our every statement, for we have a hona fide reason for this sale. Stocks MUST be reduced. There is no other word in the English language which hotter express the char- acter of this sale than the word "sensational." The unheard of low prices'at which seasonable goods will sell for, will undoubtedly, create a sensation among the people of this city and roundabouts. This is a sale which, demands stronger language than usual so that you. will be able to grasp the TKEMErT DOITS IMPORTANCE of the Reductions we have made. A Stirring Message of Savings from the Men's Furnishing Section Through a lucky strike we secured 300 dozen new Fall Ties from a big neckwear maker at less than half their value. YOU GET THE BENEFIT. A BIG LOT OF FINE SILK kind vou have ahvays paid 35c for. RE- OA DUCTION SALE PRICE......... I BIG LOT OF FINE SILK Regular 60 values .REDUCTION SALE PRICE A BIG LOT OF HIGH-GRADE SILK regular 75c values; very choice pat- "EDUCTION SALE PRICE.. ,y afternpn ,LITY MEN'S SILK Y.SOT. REDUCTION SALE PRICE XK 100'DOZ, MEAN'S FINE BLACK ALL1 WOOL CASHMERE 25c values REDUCTION SALE PRICE I WM ANOTHER BIG LOT OF MEN'S FINE CASH- MERE 35c values. JJji, REDUCTION SALE PRICE........ I MEN'S HEAVY ALL WOOL elastic rib, similar to Stanfields' Red Label. Regular ?1.35 values. REDUCTION GOp, SALE-PRICE A BIG LOT OF MEN'S FINE in style to the celebrated President brace. These are made from fine weaves and also heavy weights. Regular 50e values. REDUCTION SALE PRICE........ The Ladies' Suit Department a message of lowered prices that will surprise the shrewdest buyer in the city CO LADIES' TWEED made iu plain mannish styles trom good heavy weight all pure wool tweed, in tan shades. Excel- lent value at REDUCTION SALE PRICE LADIES' SUITS IN LARGE ASSORTMENT OF DARK Heather' mixed, brown, grey and biue mixed, etc.; coats silk lined throughout; latest New York styles. Made to sell at C 1 fR REDUCTION SALE PRICE I U LADIES' FINE MAN-TAILORED made from fine quality English worsteds and tweeds; silk-lined throughout; made in latest fall-stylos, 32 and 34 inch coats. Regular 528.00 values. REDUC- 7 RK TION SALE PHICE 9 I LADIES' NAVY BROADCLOTH made from fine quality English broadcloth; silk-lined throughout. Excellent value at K-fl Q 530.00. REDUCTION SALE PRICE V LADIES' NOBBY TAILORED made from flue quality English whipcord in beautiful shades of brown with braided edges. These are very beautiful suits and made to sell at 535.00. REDUC- TK TION SALE PRICE I J LADiES' NAVY VELVET SUITS made from choice quality velvet cord in latest New York designs. Regular ?10.00 values. BE REDUCTION SALE PRICE iftiOeliiJ ALTERATIONS FREE Children's Coats Smallest possible prices on Children's Coats. Every garment made of superior fabric; excellently made and daintily trimmed. These prices demand.the attention of evecy thrifty mother. CHILDREN'S from heavy navy melton, trimmed with red. Lined throughout with red flannel. Es- cellent value at 55.00. REDUCTION SALE PRICE CHILDREN'S from reversible tweeds; collar and cuffs trimmed with reversible side; in styles just like mother's. Regular 50.00 values. REDUCTION SALE PRICE CQ Og REVERSIBLE BLANKET CLOTH very pretty colors. Regular 57.00 values. REDUCTION SALE PRICE g4 gg CHILDREN'S from plain green, brown and red ma tcriais, with cape; prettily trimmed with brass buttons, etc. Regular 58.50 values. REDUCTION SALE PRICE Cg AC only Ladies' Skirts Note these astounding values LADIES' FINE DRESS from fine quality all-wool serge, Panama, tweeds, Worsteds, voiles, etc.; assorted colors. "Worth from ?5.50 to 58.50. REDUCTION SALE PRICE CO 7C only 9'StlQ LADIES' EXTRA QUALITY FINE DRESS SKIRTS from all v.-ool voiles, Panamas, serges, tweeds, Venetians, broadcloths, worsteds, etc., in a very large assortment of styles and colors, in- cluding navy, brown, black; fact, all the desir- able shades. These skirts were made to sol1 from ?7.50 to 515.00. REDUCTION SALE PRICE................ Ladies', Coats We've shattered prices on every item men- tioned here. LADIES' FALL made .from heavy dark grey and dnrk brown mixed tweeds with wide caps collars, cut on straight, narrow lines. These coats are nil now fall goods and nre excellent value at 515.00. REDUCTION SALE PRICE LADIES' NEW FALL AND WINTER marie from heavy brown wale serge. These coats are made with a wide hood collar and are very prettily (rimmed in shades of tan. Excellent value at flS.OO. RE- 6JQ DUCTION SALE PRICE LADIES' HEAVY BLANKET CLOTH made from dark materials with plaid lining; collnr and cuffs trimmed with reversible side. Regular ?20.00 values. HE- DUCTION SALE PRICE LADIES' BLACK PONY made from good quality of fine glossy pony cloth, lined throughout with good quality of lining. These copts are excellent value at 50. REDUCTION SALE PRICE 7E only f LADIES' REVERSIBLE COATS. These. coats are made from heavy blanket cloth tweeds, tan on one side and brown on the other. They can be reversed so that either side can be worn out. Tills is a two-iu-onc coat pro- position. Made to sell at 525.00. REDUCTION SALE PRICE LADIES' SILK PLUSH with handbag to Match. Thtso are very beautiful ilrasy coaia and "re especially good value at J REDUCTION' SALE prttci-: only fP-f 9 1 Ladies' Furs Unlocked for low prices on dependable furs. These decisively low prices on furs will be bound to create a sensation. Note carefully these quotations: LADIES' FUR-LINED 50 inches long; shell of fine black English beaver, lined throughout with choicest quality of Hampster: collar and lapels of selected American sable. Made to KfJ sell at 560.00. REDUCTION SALE PRICE LADIES' BLACK RUSSIAN PONY 50 inches long, beautifully. lined and cut in the very latest styles. These are genuine imported skins-worth ?65.00. REDUCTION SALE PRICE Of A 9 Gfl only LADIES' EXTRA FINE QUALITY BLACK RUSSIAN PONY 50 "lid 5' inches long, silk lineu1 throughout. These coats are excellent value at from 530 to 5100. REDUCTION SALE PRICE ffSQ CC only LADIES' MUSKRAT 50 inches long, lined throughout with best quality satin. These coats are excellent value at 5100.00. Cg1? Cft REDUCTION SALE PRICE I LADIES' NEAR SEAL 50 and 52 inches long; satin lined. Splendid value at II EDUCTION SALE PRICE Eft bllly LADIES' NATURAL PONY COATS made from choicest brown natural ponv skins. Collar and cuffs choicest Canadian plucked Rfi heaver. Worth REDUCTION' SALE PRICE f t-JU We have a few Ladies' 30 to 36 inch Jackets, made from Electric Seal, Ukraincr Lamb, etc. These, coats are worth SJSJJ CO from to S60.00 REDUCTION SALE PRICE We have hundreds of unequalled bargains in Ladles' Stoles. Muffs. Goals, Collars, etc., which are Impossible to itemize for lack of space. Unquestionably the Boldest and Greatest Value Giving Event of the Year With this sale we send a message of unparallelled savings into every home in this city and a hundred miles around.' A message that is intensely important and it tells of savings and price reductions-that, in truth, seldom, sel- dom happens. In this SENSATIONAL PRICE REDACTION. SALE we have reached the very height of our value giving Power. It is also well to mention here that the goods involved are of the same superior quality.you have become accustomed to expect at'this store'. Every article in the store-is reserved. Sale begins promptly at 9 o'clock 'Saturday, October 5th, 1912. Come ex- pecting such SENSATIONAL VALUES as the following for'hundreds will be here waiting for our doors to open; Down Drop Dress Prices Stock must be greatly lessened in the Dress Department. These prices will force sales: LADIES' FINE NAVY DRESSES in excellent quality Panamas and Serges, in neat tailored styles, trimmed with braid, silk, etc. These dresses were made to sell at from to RE- Jft gj DUCTION SALE PHICE LADIES' EXTRA QUALITY FINE SERGE both black and navy. Made in the very latest fall styles, some with large collars and some in excellent plain tailored effects. These dresses are good value at from ?20.0l) to ?23.50. REDUCTION SALE PRICE LADIES' SILK DRESSES IN VERY PRETTY latest fall from ?22.50 to 525.00. REDUCTION SALE ff 4 M OS PRICE LADIES' AFTERNOON many handsome designs, ln- eluding various shades of blue, grey, black and white, etc. .These goods aro worth from ?2S.OO to f30.00. REDUCTION SALE PRICE LADIES' EVENING dainty evening shades of sky, pink, wliite, cream, etc. These dresses are all this season's latest styles and were made to Eel! at from 825.00 to REDUC- fl> 4 Q T10N SALE PRICE OmVtt A FEW EXTRAORDINARY HANDSOME EVENING shades and are 'the very latest dictates of fashion. They are worth from 5-15.00 to 550.00. REDUCTION SALE PRICE only Men's Overcoats Here's a gathering of Men's Overcoats ablo- lutely Impossible to duplicate: MEN'S BLACK from imported materials, tailored aud lined. Made to sell at 115.00. REDUCTION SALE P.RICE CO MEN'S HEAVY TWEED .from imported materials in checks, strlpee, etc. Very stylishly tailored imd .trim-, med. Regular 516.00 values. "tfi REDUCTION SALE PRICE I W Here's Our Biggest Leader ONE HUNDRED MEN'S 4s a very fine collection oE overcoats comprising Weeds meltons, beavers, Venetians, etc., in all'thc latest shades and designs. This lot of overcoats is worth from 520.00 to 5SE-00. REDUCTION SALE PRICE WHILE THEY LAST -9 I V.WW 'MEN'S. TWEED OVERCOATS matle trom handsome mixed brown herringbone tTveetl. Regular ?22.50 values. RE- C1X 7E DUCTION SALE PRICE MEN'S CXTRA QUALITY ULSTER OVER- COATS. Some of these coats arc made with wide collars; others are made with the "Pro- tecto" patent collars. Regular 528.00 values. REDUCTION SALE PRICE only........................ Men's Fur Coats MEN'S COON full furred natural Can- adian coon 60 to B2 Jn. long, sizes 38-48. These coats are excellent values at 575.00. RE- 7C DUCTION SALE PRICE VQOm I if MEN'S BETTER QUALITY FULL-FURRED COON to the above, hut in much better Quality These coats are considered good market value'at REDUCTION SALE ttC7 Eft PHICE........................... MEN'S EXTRA QUALITY PLUCKED BEAVER from highest grade Canadian beaver. These are.-jery beautiful coats and are always greatly admiSd wherever worn. Tile present market value of these coats runs from 5275 to S300.00. REDUCTION SALE PRICE Men's Fur Collared Coats These Surprlilng Values Demand Your Attention FUR COLLARED COATS. Shells are made from good Qality ali wool' English BeaTi, lined throughout with tomb clovand interlined with gossamer rubber matang them just as wJudproof as fur-lined coats-eollar and of fuw quality German Made to sell nt JJJC QQ Shell' made' aboTe, with tin. ,adSdeFd and numed lining, aad interlined to make These coats are exeellent value at REDUC- TION SALE PRICE CQ .ww Men's Suits The Men's Suit Department flashes a message of most remarkable savings. Every garment of the present season's fashion. Prices have been cut right and left. MEN'S HEAVY TWEED greys, browns, olives; in neat stripes and checks. These suits are well tailored and are considered good value at 510.00. REDUCTION SALE PRICE 7gj MEN'S ENGLISH WORSTED AND TWEED from good all wool materials in neat checks, stripes and overplaids fljjg Q2 513.50 values. REDUCTION SALE PHICE MEN'S FANCY WORSTED from fine imported English worsteds in very neat patterns, in greys, browns, olives, etc.; stylishly cut and well tailored. Worth 515.00. REDUCTION SALE gg> IRS -po.ow MEN'S FINE TWEED AND WORSTED from good import- ed materials. These suits are cut ana tailored in Dame latest fancy and were nude to retail at 520.00. REDUCTION 4 "fR SALE PRICE.........................................fr I MEN'S EXTRA QUALITY FINE SCOTCH TWEED SUITS. These are made from very handsome materials and will give excellent satis- faction. Were made to sell at S22.50. REDUCTION O 5 SALE PRICE MEN'S HIGH-GRADE FINE SCOTCH AND ENGLISH SUITS from new designs in excellent qualities. QG They should sell at 525. REDUCTION SALE PRICK I 'S.O'JI MEN'S INDIGO DYE SLUE SERGE in 3-button S.B. stylo from excellent quality of fine English worsted. These suits nre very stylish and were made to sell at 525.00. REDUCTION -J SALE PRICE 512 3rd Avenue South, Lethbridge Men's Fur Lined Coats Great values in dependable qualities. It matters not how we cut prices for our quality standard remains as high at ever. MEN'S FUR-LINED made from good qallty English melton; coats lined throughout with brown dyed Canadian coon; collar and .lapels of. No. 2 quality Persian lamb These coats are excellent value_aj. REDUCTION SALE PRICE MEN'S FUR-LINED made from "ood English Beaver; lined throughout with selected black dogskins; collar and lapels of German otter. This coat usually sells for 535.00. REDUCTION SALE--------------- PRICE MEN'S FUR-LINED as above, lined Avith best quality No. 1 Marmot; collar Innels of German otter. .Regular 5-15-00 values." REDUCTION SALE ggQ 7g MEN'S MUSKRAT-L1NED of quality black nil wool English beaver, lined throughout with good natural muskrat skins; collar and lapels of No. 1 quality Persian lamb This coat is good market value at 565.00. REDUCTION fyf CC SALE PRICE MEN'S MUSKRAT-LINED COATS-shell made from fine quality pure wool beaver, lined throughout with full-furred mtrakrat sktas; collar and lapels of No. 1 quality Canadian otter. Market value of this coat is ?8o.OO. REDUCTION SALE PRICE fKf Cfj only _____ RAT of superior duality Fnrlish beavi'r; collar and lapels of choice llilVraclor otter. This coat. Is excellent value at SIS.'.. REDUCTION figO Cfj SALE PRICE ;