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Lethbridge Herald Newspaper Archives

- Page 32

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Lethbridge Daily Herald, The (Newspaper) - November 30, 1918, Lethbridge, Alberta IIF.HM.O How Many People Will Read This Ad? This is the IS to of almost hundred years ago. v i -It is tKe most vital question has to answer-, and, until recent the most difficult, because circulation was! forcenturips, an unknown quantity-elusive to the adlverhser and a matter of guess work to the The Audit Ariswers This (Question It Supersedes "Blue1 Sky" Statements Its annual audits of publisher's statements accurately ;hot only the quan- tity, but the quality of the circulation of the paper, and by national advertisers and "advertising agents as positive and accurate information. v The vital thing about the guarantee is that it stamps the V "Sterling" mark on the circulation of a newspaper. places circulation data before the man who decides where Advertising appropriations shall be spent. It enables the advertiser to figure, on on hither investigation. The Herald i. a member of the Audit Bureau of Circidations. The Auditor has compUted his Annual Audit. Statement will be tent on request. ;