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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - November 30, 1918, Lethbridge, Alberta 3 Vii! / Mri'^iU. . ^iind ^teji ^i^d riifo f('' 'vtv'� ^"�U-.i;- >. J V. ! 1,., .ri' v.. I. ^ if- How Many ;:lf?lfir SI. -:since thebfi^nning of ^advertising ^J^^ three hundred years ago. ^ ' l - JSthe most vital question the iDublisher Ras to answefi and, until recent.years the rhost dimmdl^^ecause circuktiori was, fortentai^es, an unknown quantit5^elusive to the advertiser and a inatter of guess work to the publisherr^ A .i>�T � "1 i' It Siipei^edes "Blud Sky" Statements Its atinual audits of publishers statements indicatesclearly and accurately hot only the quan^ tity, but the quality of the circulation of the paper, and are-accepted by national advertisers and advertising agents as positive and accurate information^ \ ; The vital thing about the guarantee is that it stamps the ' ^'Sterling" mark on the circulation of a newspaper. . ; It places circulation data before the man who decides iwhere advertising appropriations shall be ^ent. It enables the advertiser to figure on figures^ based on fact^ without further investigation. The Herald is a member of the Audit Bureau of Circiklations. The Auditor has jt^st completed his Annual Audit. Stateknent will be sent on request. i^^!: 7 f ;