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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - November 27, 1973, Lethbridge, Alberta 14 LETHIMDOC HERALD 1173 Here are the FACTS The Lethbtidge Herald Published Every Two Weeks MORE RURAL and Farm Households than ANY OTHER Similar Publication. contains a pleasant Bal- ance of interesting reading for everyone PLUS Informa- tive Advertising Messages. We Invite You to Place Your Advertising Message where it will be sure to reach the greatest number of and urban households. CO PIES Delivered to Rural Southern Alberta LARGEST RURAL COVERAGE BY FAR Total Rural and LethbrMge City Circulation Is Copies a Herald Sales Representative Now and Place Your Advertisement in the Next The Lethbtidge Herald CHINOOK the South it Lynne Van Luven Gift idea gives Mazie a charge My friend Mazie says we've been all wrong in our approach to Christmas. She firmly believes that in the. progressive seven- we can't afford to be mucking around with all this sentimentality and out- dated tradition. pronounc- ed Mazie when I visited her this past got to be modernized. Mind you. there are going to be a lot of old wishy- who are going'to object. But those of us who have seen-the light of course must plunge exactly do you have in I asked with trepidation. I could see another of giant schemes looming on the threatening to engulf me. ordered my friend. we have to face reality. People who tell us to put Christ back in Christmas are misguided but dreamers. Obviously Christmas has become one huge pagan festival of spending and indulgence. let's be realistic about where we're at. We've got to rename the' holiday. And my suggestion is that we it Chargemas. I was just about to com- ment when Mazie con- tinued her hypothesis. Chargemas it must be. the Yule season has become one big orgy of extravagant spending of course it's not spending in the time-honored where money passes from hand to hand Everything is done on credit.- The ubiquitous charge-cards are everywhere. certainly can't dispute your so I com- mented MAYHEM responded Mazie from the depths of her ego-source it will be wide- open no holds mayhem in the marketplace. Merchants won't have to clothe their ads and sales pitches in sentimentalia or tradition. They'll be able to openly use every despicable gimmick imaginable without all this guilt and under-handedness now so prevalent. you just wait and see what will happen. People will still be paying for the orgy of spending they indulged in for the Chargemas of 1974 at Easter 1979. Little gran- nies will be dragged off to debtor's struggling feebly to explain why they couldn't make the payments on the motorbike they got little Elmer for Chargemas back in 1975... all sounds thoroughly loathsome I inteminted shouted Maaie. plan fill. Alter five or seven years of peo- ple will be begging to get back to good old Christ- mas. be a nostalgia binge. Everyone will-hark to the good old-days. True spirits of Christmas will be exhumed And then maybe we'll have good real live Christmas trees and mincemeat tarts once more Potato course Agriculture Canada is sponsoring its second an- nual seed potato certifica- tion course at the College of Agricultural Technology June. geta fid season of savings SPECIAL Buy any John Deere Snowmobile now and get a lot of peak-season use with onfy a small down payment and no m- stallTnent payments until December 1 of this year That isnt all There are no finance charges until April 1974 Offer ends November 30. 1973 nothing reruns like a Deere McKay Bros. LH. 3214- 5th AM. North MUMU ;