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Lethbridge Herald Newspaper Archives

- Page 26

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Lethbridge Daily Herald, The (Newspaper) - November 23, 1918, Lethbridge, Alberta 5E TWELVE M THE LETimmnGK n.ui.v nE 2li, 1913 How Many People Read This Ad? This is the Qflestion the Advertiser is Asking the Publisher C _- demanded to since the beginning of advertising almost three hundred years ago. -7 answer, and, until recent years the most difficult, tecause: circulation for cenbiries, an unknown elusive to the advertiser and a matter Aof guess work to i. Audit ureau of Circulations This Question "Blue Statements It Its annual audits of publisher' indicate clearly and accurately not only .the quan- tity, but the quality of the circulation of the paper, and are accepted by national advertisers and advertising agents as positive an'd information. 1 The vital thing about 'the A. guarantee is that it stamps the "Sterling" mark on the circulation of a newspaper. _ It places circulation data me man who -decides where advertising: appropriatforis shall be spent. It-enables the advertiser -to figure on figures based .without turther investigation. _ The Herald is a member of the Audit Bureau of Circulations. The Auditor has just completed his Annual Audit. Statement will be sent on request. V :f ;