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Lethbridge Herald Newspaper Archives

- Page 12

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Lethbridge Herald (Newspaper) - November 23, 1918, Lethbridge, Alberta is v. V m ami m. How Many People Will /.WCJ^-iV�V�.^_ , :' �-/ 'V,....V' ; iff) �7 This is IS 1 -hds demanded to know-^siirice the be^nhing of advertising almbsf three hundred years ago. ^ ' .is It is jthe most vital question^tne-|^ij|^sher has to answer, ai)d, until recent years the most difficult, because circulation was^lor dSturids, an unknown quantity-delusive to th^ advertiser and a matter W guess wqrk to the: piibGsHer. . \ The Audit JBiireau of Circulations It Sp|i�r8e(des "Blue Sky^^Statements Its annual audits of publisher's^.statements indicate clearly and accurately not only the tity, l^ut the quality of the circulatibn of the paper; aAd are accepted by national advertisers advertising agents as positive aiiSai^curat^^^^^ The vital thing fiboutiis be spent It'cnablc^s the va^dvertiser-to figure on figures based pn' fads without further shall be spent investigation T The Herald is. a member of ihe\ Audit Bureau of Circulations. The Auditor has just completed hit Annual Audit. Statement will be sent on request. / : \ ;