Lethbridge Herald, The (Newspaper) - November 22, 1972, Lethbridge, Alberta
40 THI IETHBRIDGE HERALD Wednesday, November 22, 1975------------------------------------------ All-time record sales from coast to coasl ar salesmen among happiest people in Canada this year By niCHAIill Canadian Press Slnff Wriler Some of Hie tappiest men across Canada those dnys arc new car salesmen, North American car dealers. Car sales are booming and the outlook for snlos tlirou.ch the 1973 model year ranges from "very strong" to "real good." Tlieir optimism seems to lie pinned !o three things- money is nvnil.ihlc and arc spending it; temporary price freeze placed on U.S.-built cars was reflected in a hold-the-line stand by Canadian manufac- turers, keeping early 1973- slyle cars At near 1972 price levels and enticing customers into slioUTOoms; that the share of the car market for Japanese mid European imports is lev- riling off, partly because of the upward push in prices as a result of currency revalua- tion abroad and partly be- cause ol more effective com- petition from Nff-th Atnerk'au compacts and sub-compacts. A Crass-Canada Survey by The Canadian Pi-ess shows the optimism extends from co.ist to coast. Dealers in every pro vi n c c report increased sales at the start of the 1973 model year in October com- pared with a year ago. There were some "holding our reports fmm import dealers. Of the Big Tour monufac- I u r c r s in Canada, Ford, Chrysler and General Motors reported all-lime record sales in October through Canadian dealers. American Motors' October sales were the high- est since 19G5. Ford sold passenger ears, up 14.1 per cent from Today you can can step out of the tub onto soft Velvetouch. And decorate beautifully. Save 25% Now cheer up your bathroom with tho colourful flufly softness of Velvelouch rugs and accessories. Deep silky pile is 50% Orion. Slays downy and resilient. Wears for years. And it's so easy-care. Just machine wash and dry al medium temperalure. Ribbed lalex backing on rugs gives excellent skid resistance and underfoot cushion comfort. Sani-Gard treated for lasting hygienic freshness. Choose from today's freshest fashion colours: Royal Purple, Federal Gold, Fern Petal Pink, Burgundy or Black. a.-18x30" rug. Rng. 4.44 b.-2lx36" oblong. Reg. 8.74 c.-Conlour Reg. S7.98. 3.99 d._tid cover. Reg. 2.99 lirf cover. Reg. S4.9B. 3.74 f.-2 pc. lank jet. Reg. 7.49 g.-24x36" fringed rug. Reg. 8.99 Reg. 2 99 UP LID COVER Bedding and tlnon it SimpGOnr.-So.ir.'; you qcl the lincst guarantee ullilacllon or money refunded and free our storiylo-tloor sorvico hrrjifr, willi thr rnln pmlor.tf you Inch ol Ilic w.iy Quality Cost No More at Simpsons-Scars STORE HOURS: Open Doily 9 n.m. lo p.m. Thursday and Friday 9 a.m. to 9 p.m. Ccnlro Villago. Telephone 328-9231 llie previous record In 1968 and 15.9 per cent higher than a year ago. GM sold cra-.s compared with last year and Chrysler sales were up 19.3 per cent at American Motors' sales increased 18.4 pel- cent from October, 1971, to units. The Motor Vehicle Manufac- turers' Association reports significant in actual production for three of. the Big Four in caJendar 1972 to Nov. 4, indicating that the high sales momentum is expected to carry over into calendar J973. Only GM showed a drop in actual production, to cars from and com- pany officials attributed this to the extra long turnover pe- riod in converting the Ste. Que., plant to Vega production and the closedown in Oshawa, Ont., resulting from extensive changes in in- termediate GM models. IMPORTS LEVEL Ford production was up more than to cars, Chrysler increased to and American Motors produced more cars for a total of If the import-versus-domes- tic car sales pattern that de- veloped in the first eight months of this year holds for the final quarter, it will mark the first time since 1966 that Overseas-made care did not capture a bigger share of the Canadian market. In 1966 that share was less than 10 per cent, a sharp drop from nearly 30 per cent in 1960. But since then there has been a steady increase in the import share to slightly below 25 per cent in 1971. There ap- pears to be a levelling off at that percentage this year. In most areas, dealers said a main reason for higher sales is the greater availabil- ity of money. Claude Sigouin, sales man- ager of Hyroad Ford Motors Ltd. in Montreal, said "fi- nance terms E'-E tetter than last year; it's easier for peo- ple to buy." Intermediate-size Torinos and Fords were good sellers at present and he had even sold seven luxury Thun- derbirds at each "which is exceptional." TO SPEND' Jean C h e v r i e r, regional manager for Canadian Motor Industries Ltd. of Montreal, Toyota distributors, also cited easy credit and money avail- ability. "There's a lot of money around. People have money in the bank and they're waiting to spend it. And the finance companies are wide open in competition with the banks." Dealers in Toronto and Ed- monton mentioned the U.S. price-freeze on cars early in the model year, a factor that probably encouraged many buyers to act quickly. Eventu- ally, Chrysler added an aver- age to ear prices after Oct. 16 and American Motors added an average ?42 effec- tive Nov. 1 while GM went after the U.S. price commis- sion for an average increase of and Ford for M. E. Wolfe, spokesman for Edmonton Motors, a major Chevrolet dealer, said many customers bought 1973 models lo beat the expected lifting of the price ceiling. Medium-size cars were among the best sellers, especially Cutlass. Reg Crazier, sales manager for Gorries Golden Mile Motor Ud., Toronto, detected a 22- per-cent increase in buying habits and expected a strong market into 1973. His Cutlass GM series also was a leading seller and he said the early freeze on prices contributed to the buying burst. APPEALS TO PRIDE Doug Wren, sales manager for Elgin Motors Co. Ltd., To- ronto, said his sales last year make him the largest Ford dealer in Canada. The outlook for 1973 (s good, he predicted. Elgin Motors in- tended to keep campaigning against foreign imports by to the buyer's sense of pride to get him to buy Canadian." Customers were favoring the sub-com- pact Pinto, which accounted for 45 per cent of the market, and at the opposite end of the scale large luxury models such as the Ford LTD. Hornets and Gremlins were reported as good sellers by American Motors Dealers in Edmonton and Toronto. "People are getting rid of the big cars, the big gas-eat- said Glen Bonney, chief salesman of Bob Bannerman Motors Ltd., Toronto. Leslie Kay, sales manager for Scotia Chevrolet-Oldsmo- bile Ltd., Halifax, predicted a steady sales increase into 1973 with not much to fear from imports. But Bob McHarg Saint John, N.B., dealer for Dat- suns, had sales about 30 per cent higher this fall compaircd with 1971 and its president said he is optimistic about sales in 1973 throughout the Atlantic area. YEN RISE HELPS In British Columbia, one of the most competitive battle- grounds for imports, revalua- tion of the Japanese yen and the resulting rise in the price of Japanese imports have given domestic compacts and sub-compacts a bigger bite of the market. "It used to be that custom- ers would say they were com- parison shopping between a Pinto and one of the imports, and wind up going for the im- said Les Larsen, sales manager of Dominion Vancou- ver Motors Ltd. "Now they go for the Pinto because the price situation has im- proved." A Pinto In Vancouver starts at freight charges in- cluded. The Japanese Datsun starts at William Haughton, sales ad- ministration manager of Nis- san Automobile Co. (Canada) Ltd., expected 1972 Datsun sales to be about the same as 1971 with an increase of five to 10 per cent next year "providing the international monetary situation doesn't un- dergo any significant fluctua- tion." SMALL CARS SLOW Datsun sales across Canada last year totalled units, with sold in B.C. Reval- uation of the yen amounted to a 15-per-cent price increase at the retail level. Volkswagen dealers In New- foundland, Toronto, Edmonton and Vancouver agreed there was a settling down In the for- eign import market. Com- pared with the last two years there will be a levelling off, said Arthur Keller, sales man- ager of Volkswagen Yonga Toronto, adding that the small-car market in Canada has been pretty well explored. But, said Jack Greenwood of Addison Ltd., Toronto GM dealer, the more luxurious imports costing between and are making an impact on the market. Tho foreign models remain com- petitive and "will continue to hold a share of the market" WINDSHIELDS BETTER Wilii some design varia- tions, most manufacturers have followed similar safety directions in their ESV mod- els. Ford has a reinforced body frame with accordion-like con- voluted steel sections which collapse in a predetermined manner during a crash to ab- sorb energy. GM has removed the pillars on either side of the windshield to improve driver vision and reduce the hazard of an unrestrained oc- cupant striking a structural upright. British LeyJand Motors has side doors filled with a rigid polyurethene to protect pas- sengers against side collisions as well as an internal guard rail. Mercedes-Benz has what It calls an anti-locking braking device to stop a vehicle in the shortest possible distance re- gardless of road surface, wet or dry. Front and back bump- ers have been installed with shock absorbers to withstand impacts up to 10 m.p.h. with- out damage. Fiat has, both front and rear, self-regenerating bump- ers consisting of a skin of syn- thetic material containing two cylindrical bladders connected at the sides by a rubber tube. These bumpers are inflated with low-pressure air and filled with extra flexible foam. Volvo has a telescopic spring-loaded steering column that collapses so. inches in a front-end collision, lessening driver injury. Its engine mounting Is designed to force the engine under the car in a front-end crash instead of into the passenger compartment. Toyota has come up with an experimental two-seater with top stress placed on better visibility and with a shock-ab- sorbing bag for passenger protection. Chephren's pyramid A practical joke or treasure chest? GIZA, Egypt (AP) Either it s the largest and oldest of pr-ac- Ical jokes or it hides priceless rcasure. This is (lie conclusion of Egyptian and American techni- cians who arc quietly checking I ho pyramid of Chephren with the aid of cosmic rays and computers. They tape to find treasure which would far surpass the art work found in the tcmb of the boy King Tutankhamen, who died some 13 centuries after the pyramid of Chephren was built. The pyramids of Giza have fascinated and an- cient grave robbers through the nges. Men have been studying the pyramid of Chephren for more than 700 years. An inserip- lion found in the room found be- neath the huge pyramid says it was first visited by Sultan Aly Muhamnied, son and successor of, the great Saladin, nbout 1200. The single room nnrt Inscrip- .lon, nnd an empty sarcopha- gus, wcro rediscovered In Itllfl hut Uio present searchers be- lieve (lie room ami Its contents were n decoy to throw off grave robbers. They believe the king nnd his belongings were buried elsewhere In the massive pyra- mid, among Us blocks of stone. Such a find would far sir-pass (ing Tul's artifacts since they would be older. And Chcphrcn, ivhoso father Cheops employed men to build his own and, adjacent pyramid, was a more powerful king than Tut. INVEST IN SEAHCII Physicist Luiz Alvarez of the University of California at Berkeley, who is with tlffi present quest, believes there must be an undiscovered tomb in the pyramid of Clrephren. He notes that ad j o 1 n i n g Cheops pyramid contains burial chambers for both king nnd queen, several other rooms and galleries, all within the pyra- mid. The only room In Chephren known to living man Is beneath it, not within it. Egypt's Bin Shams University nnd the University of. California at Berkeley, supported by the Smithsonian Institution, N n- lional Geographic Society and others, have Invested some In search of the missing room. "Why would n man build such a asks Nick Chak- nkis of Livermore, Calif., an electronics expert who will oversee the current six-month collection of cosmic rays hilling the pyramid. Sensitive equipment lias been Installed In Uio pyramid's known room to mensuro slow- moving cosmic rays from space which nil the same spot once ovei-y second. The rays, stronger Ihan x-' ,iys, I ravel f.islcr I. h rough spaco Ihnn through stone. The pattern of Incoming rayi I is taped and analyzed by com- puler at both participating uni- versities. If they reveal a room they will also pinpoint its loca- tion in the pyramid, which is 445 feet high. No French backlash in West EDMONTON (CP) The Trudeau government did not suf- fer on anti-French backlash In Ihc West in tire October federal election, says Doug Roche, Pro- gressive Conservalive meunber- clect from Edmonton Strath- cona. "What we rejected is style of he told a meet- ing of the Edmonton Safety Council. "What we voted for a an alternative government that we believe will bring pormnncnt solutions to problems Like infla- tion nnd unemployment for tho benefit of all Canada, Including Quebec." Mr. Roche, who defcaled Lib- eral InciimhcnL Hu Harries, snld If "cither Ihc French or Iho English think Hint the results of llio election wcro cnsl against the oilier, llicn the real winner will bo Ron Lervceque."