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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - November 16, 1974, Lethbridge, Alberta Saturday, November 16, 1974 THE LETHBRIOGE HERALD 19 Cost backers to launch New men's magazine to MONTREAL (CP) Adrian Waller and his backers will be confronted with a price tag when they put their magazine Elite on Canadian newsstands in December. Of those costs the printer's bill alone will reach But Mr. Waller, editor of the upcoming magazine for Canadian males, is confident the publication is going to soar into the land of success and will not fold as do so many 11 e g 1 i n g Canadian publications. In y recent interview, Mr, Waller, a spirited man with a long history in journalism and the arts, said the initial run of Elite will total about Although the figure seems high, he said five years of re- search which preceded the magazine's maiden voyage to newsstands showed a circula- tion of 250.000 not to be unrea- U.S. billion recognized Big changes LONDON (Reuter) The British treasury has finally recognized the American bil- lion. Ever since the word was coined in the 16th century, the English have contended that a billion is a million million. Their dictionaries so define it. while adding the information that Americans and the French regard the word as meaning a thousand million. Chancellor of the Ex- chequer Denis Healey, there- fore raised eyebrows when his budget speech to Parliament Tuesday contained several references to billions of ster- ling, clearly adopting the meaning given the word in the United States and inter- national financial circles. Britain's domestic news agency. The Press Associ- ation, broke into its budget coverage to tell its sub- scribers that the Healey bil- lion was one thousand million. The Financial Times, the country's leading business daily, recently adopted the American version of the word and its front-page budget headline Wednesday pro- claimed: "Heaiey Gives 1.6 Bn. Relief to Industry." A treasury spokesman said: "There has been no ruling on the matter. We are just adopting common usage." listic. Although primarily aimed at a Canadian market, the magazine will also be dis- tributed in the United States, he said. He is confident Canadian ad- vertisers will support the Playboy-type magazine and said various airlines, cigarette and tobacco com- panies have shown interest in advertising with Polite. The first edition, scheduled to appear Dec. 5, will contain 20 full pages of ads. A full- page ad run once will cost "The magazine should show a profit by the second edition." he said, and hesitated to comment on what would happen should the Dollar rallies ZURICH (AP'-The dollar- hit a new low on Swiss money markets Friday, then rallied slightly as West Germany's refusal to hold down the value of the mark continued to trigger shock waves. The late rate was 2.6825 Swiss francs, well below the previous low of 2.70 set July 9. 1973, but above the all time iow 2.665 it had reached earlier in the dav. suffer severe eco- nomic losses. "If the first edition does not sell, there definitely will be a second and third edition." He is confident Elite is ex- actly what Canadian men are looking for and will provide a badly-needed market for native writers and photographers "We aim to depict the life- styles of 20th century Cana- dian men, who are sophisticated and fundamen- tal." The magazine will be aimed at the 20 to 35-year-old age group, with "an emphasis on the offbeat." The first edition will carry articles on gambling, the swapping of male-female roles, sex shops and film and book reviews. And of course the inevitable photographs of women in various stages of undress. Ki" V.-r! git lie sai'J Mr ton manv i'. just There an> the female form Vvc will portra the female and al the same time provide "solid ar- ticles." The would "not be chauvinistic He the '-over m; thf will show a familiar sight a Mountie on a horse, except the "Mountie" will be iemalf and wili be lacking few essential parts of the uniform. Mr. V.'aHrr iays he is oppos- ed '-i ;j-v of r-ensorship. YAMAHA ORGANS iJiew and Used FURNA 170S-2nd Awe. S Phone 328-5S73 Rik of the Universe is one of the stranger candidates contesting Toronto Mayor David Crombie's job in the Dec. 2 civic election. Rik, actually Rik Pelitz, is costumed in black leather, black cape and black mask and his platform is as offbeat as his' dress. His main plank is to change the name of Toronto to Miami Beach so that the I weather will improve. Animal care in schools to be surveyed by SPCA ONE OF A SERIES VANCOUVER (CP) Complaints of animal mis- treatment and neglect have prompted the Society for the Prevention of Cruelty to Animals to survey animal care in city schools, a SPCA official said Friday. Jack Homes, secretary manager of the SPCA's regional branch, said in an in- terview the association is gathering information for a formal brief on animal appreciation in schools. The brief will be delivered HOME SHOW 74 PRESENTATIONS Pictured above at left is Keith Bickerton, Past President of the Lethbridge Housing Association, presenting the Public Opinion Award to Andy Suriano, right. President of Suriano Homes Ltd. Pictured above at leH is Mike Neville. Chairman of Home Show "74 presenting Mrs. Jean Virginello, right. winner of door prize courtesy of The Glass Shoppe. The Lethbridge Housing Association take pleasure in announcing the Executive Past President- Keith Bickerton Pre? Terrain? Atk'-ison First Don Virgir.ello Second Fred Jorgensen DIRECTORS Fred Deuschle Mike Neville to school authorities here in February or March, he said. "When it comes to animal care in schools, it's often a case of one hand not knowing what the other is doing. The animal receives inconsistent, and sometimes inadequate care." he said. Although the vast majority of schools take proper care of their animals, he said, there are a few "problem areas." ARE CONCERNED He said the association is concerned about the care, feeding, and general comfort of classroom pets. Another organization which shares the same concern is the Kindness Club, an associa- tion which claims more than 1.000 members in British Columbia Director Rosemary McGavin said the club has received many complaints of animal mistreatment from parents and children. Most involve insufficient food and water, or excessively- small or dirty cages, she said. The president of the Citizens" Pet Population Control Society, a 100 member organization which sponsors pet neutering for low income families, said animals should not be allowed in the classroom. Constance Babb said the j disadvantages for animals far outweigh the advantages for school children. She said j animals generally receive in- i consisient care from ex- cessivc handling to neglect, j scandal trial ends BORDEAUX. France (AP) The trial of 58 men accused of dealing in fake Bordeaux wine ended Friday and delivery of the verdict was scheduled for Dec. 18. The prosecution has de- manded fines and suspended jail terms of one year for most of the defendants. Civil plaint- iffs requested million in back taxes and damages. Pierre Bert, a wine broker, was said to be the main figure in ihc scandal. He is charged with having doctored shipping documents to pass off cheap red winr as Bordeaux. Thr dr! cndanls also are said :'v'd r-hfap red and S'-imr- 1i laslrd like Bordeaux, and with adding il- quantities of ,-s.. S i, r_-f-- yA jg m Small places like these are important. Our agricultural economy depends on them. And they depend on good bus service. Not only for passengers but for express ship- ments as well. Greyhound looks after packages as well as people. Since 1930 we've moved thou- sands of tons of express in Alberta. Every- thing from farm machinery parts to crystal glasses. Newspapers and magazines, school books and fishing hooks, dinner- ware and ail kinds of way-out items to some very far-out places. In our 44 years in Alberta, we've expanded our routes to serve hundreds of communi- ties and flagstops. Some of these routes are economical for Greyhound. aren't. But we still serve them ali. Greyhound Canada was born in Alberta. Our national head office is still located here. Wherever we go in Alberta...Nojack, New Norway, Nobleford, or your corner of the's all the same to us. It's home. GREYHOUND CANADA Greyhound Lines of Canada Ltd. The 12 -WHO FKKT th's average ocean ;