Lethbridge Herald, The (Newspaper) - November 15, 1972, Lethbridge, Alberta
46 TH1 IFIHBRIDOI HERALD Wednesday, 1J, CM Uk! REACHING OVER READERS IN LETHBRIDGE and SOUTHERN ALBERTA! Place your advertising message where the reach is GUARANTEED A HERALD ADVERTISING REPRESENTATIVE WILL GLAD- LY HELP YOU PLAN YOUR NEXI ADVERTISING CAM- PAIGN LARGE OR SMALLI Phone Display Advertising 328-4411 The Lethbridgc Herald Science fiction menu LONDON1 (Reufer) Steak n la test tube, chickrai a la labora- j science fiction menu i is coming closer 1o reality. With meat prices rising ;il- m o s t evco'wliere, suienlisls around the world are looking more and more towards simu- lated meals and other synthetic Foodstuffs. The idoa is far from new. At i least 2fi firms in the linilcd States are producing in-lificial meat, mostly from soybean flour, and Japan is reported to turn out .some 2'l.OWl tons a year. In Britain, a major textile group has just begun marketing a synthetic meat made from boaji protein which is spun like I yarn. They say the fibrous tex- ture makes it mucli more rcalis- tic and enjoyable than the j American product. But nobody expects a sudden revolution in eating habits, a quick culinary coup d'etat. For one thing, the artificial meat is oftei. just BS expensive or more so than the authentic product. Courtaulds, the British textile firm, is so far offering its prod- uct only to [he catering trade and stresses that it is an alter- native, not a substitute, for the real thing. NOT IMPRESSED One guest at a recent public tasting sampled a concoction called a kc-sp cial meat wrapped In bacon, butter-dipped and deep and declared: "I am completely unmoved by this alleged breakthrough." lie turned out to be an interlo- per from the National Federa- tion of Meat Traders. In Australia, the opposition to j artificial meat has reached Par- liamcnl, where Robert BonncLl uryed import restrictions to pro- tect the domestic market, warn- ing that manufacturers of syn- thetic meat planned a major ef- fort to capture a big bile of the world meat market. Many scientists believe it is essential to develop new ways i j of producing protein-rich syn- i Ihctic food in the face of ex- pnnding populations and shrink- ing arable land. Another bio British combine, Rank's-Hovis-McDougall. has jjusl set up an experimental j jpilot plant which can produce; j up to two tons a week of a 1 "golden fungus'7 called A3-5. The vellowish-brown powder I can be used as a meat substi- tute or as a protein additive. The company says it contains huce as much high quality pro- tein HS good beef steak. Artificial milk has been prom- I ised from fish pulp, cabbage I leaves and peapods. Everybody Into the Water! And everybody thought Ihnr was n great idco for start of o game of coed water polo at the University of California at Davis Inclusion of the girls hasn't 'he sport any less rough and tough The action is quently frantic, left, and almost no holds barred, below. TneTimelsNow Save Classic wool slacks with built-in stretch When a man's movements aren't restricted by Ihe slacks he wears, he's bound lo enjoy himself a lot more. A new comfort comes to wool worsted slacks that are lexturized and especially tailored of yarn dyed fabrics. -Trimfil. flare leg dress slack. Camel plaid, grey blue plaid, green plaid. 30-42. Reg S22.98 b-Trimlit, flare leg dress slack, Solid shades of: bankers grey, dark brown, burgundy. 30-42. Reg. S19.9B Quality Costs No More at Simpsons-Sean STORE HOURS: Opnn Daily 9 n in ID 5 30 p.m. Tliunrlciy cind triclay 9 ci.m. lo 9 p.m. Contra Village. Talnphonn 328-9231.