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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - November 14, 1970, Lethbridge, Alberta Solurday, November 14, 1970 THE I.ETHBRIDGE 3 INTRODUCING THE AMAZING NEW WIDETscREENO" COLO Philco's amazing new Hi-Brite "Wide Screen" picture tube introduces an exciting new experience in television viewing. A new "Wide Screen" Philco picture lube presents your picture exactly as the studio camera sees it. This Big "Wide Screen" 26 inch plus picture tube has a 3 !o 4 ratio exactly the same as the television camera. Now, for the first time, you see people in natural proportions, un- distorted by your television picture tube. Philco 26C142WA Color TV 26" PHILCO COLOR TELEVISION DURABILITY TEST At Philco-Ford, we give our color television sets what we consider the longest, most thorough testing in the industry. Philco Color Television sets are test run for an average of 72 hours. Three whole days. This 'Durability Test is broken into three phases PHASE I: The color television chassis is switched on and run in an enclosure at a far higher temperature than experienced in a nor- mal cabinet. PHASE II: The chassis is run under Interrupted power being switch- on and off approximately 125 times. PHASE HI: The completed set as it would be delivered to your home, is test operated for a final 24 hour period under close supervision by a specially trained group of consumer acceptance technicians. The color television set you are now examining has completed this Durability Test. It represents a sound investment in home entertain- ment. WARRANTY PLAN PHILCO-FORD FIVE-YEAR WARRANTY PLAN In addition to the Standard Warranty as published in the "Instruction Booklet" supplied each set, Philco-ford of Canada Limited extends the 1. 90 DAYS FREE LABOUR 2. ONE YEAR FREE PARTS 3. FIVE YEAR WARRANTY PLAN On all Philco Color Television Receivers after Sept. 1st, 1969, Philco-Ford of Canada Limited will provide a replace- ment for any defective part of the picture tube, tuner (excluding tubes) or ;opper circuit board (excluding tubes) on the following basis: First and Second Year replacement port provided Free- Third Year replacement part pro- vided at 70% off list price Fourth Year replacement port pro- vided at 50% off list price Fifth Year replacement part pro- vided at 30% off list price PORTABILITY This warranty is valid throughout Canada, and allows th_ original purchaser to move unywhere in Canada without losing warranty protection. Philco-Ford of Canada Limited has offices in major cities plus a net- work of Factory Authorized Service Agents throughout Canada. DROP IN TO FOR INTRODUCTORY SPECIALS E SCREED 26" Hi-Brite Picture Tube The finest in mastercrafted furniture teamed up with the finest in color TV technology. The deep richness of hand rubbed walnut veneers and contemporary styling combines with the quiet good looks of quality. A.C.T. (Auto-Lock Channel Tuning) locks in the picture at the push of a button. Philco's revo- lutionary new Wide Screen Hi-Brite picture tube now displays much greater brightness due to improved color phosphors and superior light transmission char- acteristics. The 3 to 4 ratio is exactly the same as the television camera which takes the picture. These fine features'are enhanced by many other Philco inno- vations such as cosmetic color circuit, performance proved cool chassis and constant focus voltage circuit. Height Width Depth 203s" Philco 26C154CH Color TV 26" SCRI 26" Hi-Brite Picture Tube Treat yourself to the ultimate in TV color-view- ing this gorgeous set's 1 rue-as-life view and magnificent cabinet design is matched with equally flawless high fidelity sound reproduction. (A TV first from Philco-Ford.) volts of pic- ture power brings you a picture that is bright and precise as at the moment of action. The two- speaker system delivers rich balanced sound. Push-Push (for On, for Off) controls, a pre-set volume control and a tone control are noteworthy extras. And all this is housed in a wanut-finished console whose every line spells 'today'. Height Width Depth Philco 26C182DK Color TV 26" Home Theatre Phiico 26C152WA Color TV 26" SCREEN 26" Hi-Brite Picture Tube There's all the richness and grace of old Spain in this gorgeous console and its beauty is heightened by the use of rich, dark oak veneers. You'll appreciate, too, the painstaking craftsmanship, the meticulous atten- tion to detail and finish. But it's the precision and clarity of the picture, and the sound transmission, that's the real glory of this luxurious Home Theatre. 'The 26-inch rectangular screen gives you 315 square inches of picture, backed by volts of picture power. Philco's high-quality engineering standards guarantee per- fect, true-to-Iife reception. A full stereo system, with deluxe record changer and ceramic cartridge brings you a new dimension of enjoyment from your valuable. 26" Hi-Brite Picture Tube From Denmark, home of the best in contemporary furniture styling, came the inspiration for this beautifully de- signed console. It's finished in warm walnut. It's a marvel of engineering, as well. Philco has backed "the pic- ture with volts of power, for wonderful brilliance and clarity. It brings in sound to match through its two perfectly synchronized speak- ers. Note, too, the extra dimension High-Brite Wide Screen picture tube 26 inches, with 315 square inches of view. Other high-performance fea- tures are a solid state signal system ond tnnrsistarized 3-stage IF amplifier. Height 20 Width 40" Depth Philco 26C160WA Color TV 26" WIDE SCREEN 26" Hi-Brite Picture Tube With 10 Watts of Hi-Fi Sound Treat yourself to the ultimate in TV color-viewing this gorgeous set's true-as-life view nificent cabinet design is matched with equally flawless high fidelity sound reproduction. (A TV first from Philco-Ford.} volts of picture power brings you a picture that is bright and precise as at the moment of action. The 10-watt two-speaker system delivers rich balanced high fidelity sound. Push-Push (for On, for Off) controls, a pre-set volume control and a tone control are noteworthy extras. And all this is housed in a walnut-finished console whoso every line spells 'today'. Height Width 4W Depth Philco 26C144WA Color TV 26" SCREED 26" Hi-Brite Picture Butte Ths carefully crafted details and unusual leg de- tail make this one of the most attractive con- temporary ca bin els in Philco history. Finished in warm walnut veneer it is ready to fit into the finest decor. The quality engineering that goes into every Philco product insures your satisfaction. A.C.T. (Auto-Lock Channel Tuning) locks in the picture at the push of a button. Testing for en- durance of components and life testing of com- plete sets under extreme operating conditions means maximum performance with minima! ser- vice requirements for you. Now see the picture as the camera sees it. The Wide Screen Hi-Brite 26" picture tube has a 3 to 4 ratio exactly the same os the television camera which takes the picture. For the first time no distortion and noth- ing lost in the corners. Height Width Depth PHILCO HAS A BETTER IDEA H' 'ah Performance Proved Cool Chassis Engineered for Qual- ity WE TAKE GRAIN IN TRADE 30 DIFFERENT PHILCO COLOR TVs TO CHOOSE FROM PHIICO COLOR TV AVAILABLE IN 25" AND 26" MODELS MOST COMPLETE LINE OF 26" COLOR TVs AVAILABLE BANK INTEREST ON APPROVED CREDIT APPLIANCE TV CENTRE 319 7th St. S. Phone 328-1673 or 328-1332 ;