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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - November 14, 1912, Lethbridge, Alberta Tnnrsrtay, Novcnilicr 14t1i, .1912. THE LF.TnBKTT>OP^ATLY HERALD PONT FORGET CHRISTMAS LET APPLES BE THE GIFT TO YOUR FRIENDS ACROSS THE SEA LusclouB, roBy, juicy, Crinadlan Apples! Can you imagine any gift to tlio dear ones In the old Innd tliat W0uld bo more acceptable, Dccauso of cxceiitlotial shlnplnif  fr'.cir i  r;;i � tii-;l; most everybody recognizes that business expansion is so laroely a matter of effective advertising, hard-headed business men apply the same rules in buying advertising space that they do in purchasing other commodities. After all is said and done, the advertising value of any medium Is repres* ented by Its power to reach prospective customers. There must be some definite knowledge as to the quantfiy regardless of tht quality. For example: The advertising value of the very best imaginable newspaper, if it only circulated five copies, would be hardly worth thinking about. The same paper with 1,000 readers would represent a certain value; at 2,000 a higher value, and so on up. Th to tho top. The content Is proving a very Interesting one. INSANITY COSTLY TO U. S. New York, Nov. 13.-iStatistlcs pro-duced at the opening session of the national conference of mental hygiene, meeting here, show that the cost of caring tor the insane and feeble minded In the United States Is $60,000,000 a year. It Is figured that the total number of insane exceeds 250,000. COALDALE Coaldale, Nov. 11.-Word has b�en ' received here of the marriage ol Mrs. E. E. Cokely, of this place, and Mr. Linton, of Cowley, at Calgary on the,: 2nd inst. Mrs. Caloren entertained the Ladies Aid at an ail day meeting on Wednesday last. They are workmR for tho coming hazaar and supper, to be held Friday evening. Mr. and Mrs. Frank Knapp entertained their friends at a dancing party at their honK cast of town on Saturday evening. They were presented with a chest of silver in honor of their recent marriage. Mr. and Mrs. PtisDUry also entertained with a dance on Saturday-night. Mr. and Mrs. T. C. Cannon and daughter, of Spokane, arc visiting relatives here. Cars arc getting scarce licrc again, none having been furnished so. far this week. Several hay presses are at work and a good many cars arc needed to take care ot the hay and, wheat shipments. The French government has offered a prize of $80,000 for a device that will make aeroplanes safe. Map showing positions of Bulgarian and Turkish armies Nov. 7th, If You Value Your Eyesight Ji^/b Lamp You will equip your reading table with a Authorities agree that a good kerosene oil lamp is the best for reading. The Rayo is the best oil lamp made-the result of years of scientific study. It gives a steady, white light, clear-mellow. Made of solid brass, nickel plated. Can be lighted withcut rt> moving chimney or shade. Easy to clean and rewick. At D*aUrt Everywkar; THE IMPERIAL OIL COMPANY, Limited WINNIPCa ST. .lOHN TORONTO . MONTRCAL HALIFAX 0210 514999999999 ;