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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - November 10, 1973, Lethbridge, Alberta Fashion shop clients get 'picture9 card MONTREAL A new credit described by its issuers as the first of its kind in is to make its appearance next week for use in the Cojana chain of women's fashion shops. The new Cojana Fashion Companion to be dis- tributed to about girls and was initiated and Europe conserves oil supply LONDON Most West European governments say the oil squeeze hasn't reached crisis proportions but they are trying to conserve their supplies. the headquarters for the European Economic has led the Euro- pean bloc with wide-ranging restrictions to be im- plemented if Arabs continue to restrict their oil production and exports. The West German government has taken similar and Scandinavian countries have put lesser curbs into action. on the other believes it is protected by its strongly pro-Arab policy. This was borne out by Algeria's decision to exempt France from the 25-per-cent cut it announced Thursday in ex- ports to Western oil com- panies. the French government has banned the sale of gasoline in containers to discourage hoarding. It also urged householders to turn their thermostats down and drivers not to exceed 62 miles an hour. with a 65-day oil supply on has drawn up contingency plans that still are'secret. the Belgian government is preparing the machinery to requisition gas and fuel reduce heating oil and heat govern- ment buildings to only 68 degrees. Belgian motorists may have to observe reduced speed limits. In their Sun- day pleasure driving will be restricted beginning Nov. much as Holland banned un- necessary driving last weekend. designed by Sy Co- jana's store operations direc- tor. we spent about five months on just the design of the said Mr. adding that he cot his inspira- tion from Trans World' Airways' Getaway Card which carries a color picture and a slogan. The Cojana card features a photo of a young couple sil- houetted in browns and gold on a beach against a sunset and carries the bilingual slogan Fashion Com- de la Mode. which began oper- ating in 1969 and now has 17 stores from Halifax to Wind- has annual sales of close to million. don't have the super- kooky styles you'd find in a says Gail manager of merchandise con- trol for the adding that the styles are up-to-date fash- ions at average prices. The women to receive the cards have already been Cojana credit customers and Miss Pearson says the chain sees the credit card as a promotion to expand their credit business. we'll be issuing cards to a lot of new custom- she said. already had customer accounts but we've been ex- panding so fast we realized we desperately needed a credit said Mr. Miller. Other specialty shops have cards but they are basically all the he adds. felt that as long as we were going to the trouble of having a we might as well be unique and The slogan was chosen after a contest among Cojana store employees while the photo was chosen after three months. When the photo choice had been narrowed to Mr. Miller tested them on about 100 girls and women. was he says. single one of them chose the same photo. There was tremendous response to the the the sunset and the warm After the card was no Canadian printer could be found with the facilities to handle so Mr. Miller eventually tracked down the California company that printed the TWA cards to do the job. Housing Starts 1972 1973 Thousand Starts 100 120 140 160 ISO 200 220 240 260 November LETMMMOOIHMALD-1J Scrap metal hike boosts mill rate TORONTO A ihftip riae in the coct of scrap roeUl has caiued many of Canada'i smaller steel mills to increase prices of their finished products by as much as 40 per cent. Major steel bow- have been able to avoid price increases since they do not rely on scrap metal as a raw material. Bruce president of Slater Steel Industries said recently that scrap metal prices in Ontario have risen almost 100 per to a ton. He said a company sub- Burlington Steel has had to implement sur- of W a ton on all of its steel products to meet the increase in costs. Siderurgie du the Quebec government-owned steel recently rais- ed its price for flat steel bars by a to The three leading domestic steel Steel Co. of Canada Ltd. of Dominion Foundries and Steel Co. of Canada Ltd. of Hamilton and Algoma Steel Corp. Ltd. of Sault Ste. Marie as given no indica- tion of future price increases to customers. Completed by December Temporary bridge crosses Waswanipi 22 miles north of on gravel road being built to dam site on La Grande River as part of James Bay hydroelectric project. The road is to be completed to the dam site by the end of December from the railhead in the mining town of Matagami. Temporary bridge will be replaced by permanent bridge by the end of the year. Oil policy statement suggests purchase wait TORONTO The fed- eral government's latest statement on oil policy has reinforced the opinion of some analysts that investors should defer purchase of Canadian oil issues. Energy minister Donald Macdonald announced Nov. 1 that while the government would allow some product price it .also would maintain the voluntary price freeze and increase the export tax on oil shipments to a barrel from 40 cents. The statement produced an severe drop in oil share prices on stock mar- kets. Mead and Ltd. says the action came at a time when the investment community was forecasting a start on ending the federal tax which had been in effect since Oct. 1 and approval of a series of price increases st the well- head which would have ulti- mately brought the price of Canadian crude to inter- national levels. The action also produced a response from Alberta that it will consider establishing an energy marketing board and undertake a review of conservation policy for con- ventional crude oil regarding economic waste Mead and Co. sale of crude at prices below international market could be interpreted as eco- More business Page 29 nomic waste so the spectre of a cutback in Alberta allow- able production rates is present. The political background reinjects imponderables into the situation which appear 'even more ominous than before. it appears that the net effect of this most recent move is a three-month post- ponement of a general wellhead price increase in we would not recom- mend stepping onto the market until some of the dust Mead says it does not advise selling into weakness either. still contend that a resolution of the federal- provincial impasse is inevitable with the viability of the producing industry remaining intact after it's all Odium Brown and T. B. Read says that if recent moves by the Million Units Canadian housing Housing starts are expected to reach in up from in 1972. The total number of Canadian dwelling passed six with a considerable swing toward multiple unit dwellings as land and construction costs soar A national map below reveals average home prices in major based on Multiple Listing Service re- ports. MLS accounts for about 35 per cent of property sales in Canada. WhereJVe Hang Our Hat -3- -2- -1-1 oooooooooooo OOOOOOOOOOOO 5OOOOOOOOOOO oooooooooooo 5OOOOOOOOOOO OOOOOOOQOOO pSingle-li detached- 1971 Rising Cost of Housing Edmonton 9 Victoria Average House Prices Canada ggffl 816 federal and Alberta governments mean that price increases for crude oil in the be confiscated from the producers will become glorified public utilities. such a regulated climate the supply of high risk exploration capital from the private sector Could be severely Until policies of the two governments vare clarified on a long-term it recommends a cautious approach to major Canadian producers and investment in oil and gas companies with interests outside of suh as the North Sea. PROFESSOR RESIGNS NEW Conn. Erich author of the highly successful book Love has resigned effective last June 30 as a Yale Univer- sity associate professor of it was revealed in a list released by the school over the weekend. Segal failed to gain tenure at Yale. List Your Cattle Now for our Sjwciil Slock Cow ind Bred Htlftr Silo November 20th Lethbridge Public Stockyards Hwy 3 East Conducted By C. E. FRENCH LIVESTOCK LTD. PhOfM 327-0101 P.O. Box S.S. For Complete Livestock Sales and Service. call FRENCH IflllfllMj p.m. FmlerHog 2M to 300 Held O0 Quality HOM Bibjr CilvM a.m. FAT and FEEDER CATTLE 200 to 300 Hud FRIDAY-10 a.m. PAT Mid FEEDER CATTLE SALES I Friday-1 p.m. I Stock CaH 800 to 1000 HMd Top Quality ranch dlvw VM HOGS ASSEMBLED AND SOLD MONDAY THRU FRIDAY. WE BUY AND SELL FAT AND FEEDER LAMBS DAILY. WE CARRY HARTFORD INSURANCE ON ALL LIVESTOCK. Exportin of tiiijtmr hop faotimt hdllttoi tar mi lnJinj fctji. ED FRENCH 328-2986 DANKUSSEN 345-4358 KEN MILLER. Pfajntli 758-6607 LOUDEJAGER 345-4489 WHITHENINGER 328-7354 CONSIGN ALL YOUR LIVESTOCK C. E. FRENCH LIVESTOCK the Heart of Canada's Ranching 327-0101 327-3866 Alberto Stocky.rd. P.O. BOX S.S. ALBERTA Government of Canada Gouvemement du Canada Drafted Home-ownership Program provides low-interest loans for families earning in the Lethbridge market area A NEW GOVERNMENT OF CANADA PROGRAM TO ASSIST FAMILIES TO PURCHASE A HOME OF THEIR CHOICE'WITHIN THEIR MEANS. WHAT IS THE PROGRAM' It's called the Home-Ownership Program' The idea is to help lower-income families with one or more dependent children to own a home spending more than of their gross income HOW DOES IT Central Mortgage and Housing Corporation will provide a loan at below-market interest rale CMHC will adjust its interest rate in accordance with your income And in CMHC will make an annual contribution of up to S300 to assist you in meeting monthly payments of interest and municipal taxes The assistance will be given through your family's mortgage account with the monthly payment being reduced by the amount of the assistance The CMHC loan is of value and requires a rn'mmum down payment of of lending value The down payment may be in the form of provincial grant or any combination of these Loans will be for a five-year renew- able term amortized over 35 years HOW DO I If your family includes one or more dependent children and your annual income is within the qualifying range for the particular market area in which you you are eligible. WHAT KIND.OF HOUSING'' Though not limited to a specific bedroom the housing contemplated will be modest in size and specifications It may be new or existing housing HOW DO I Get in touch with Cen- tral Mortgage and Housing Corporation at the address shown or the CMHC office nearest you They will provide more detailed information and answer any ques- tions you may have Honourable Ron Basford Ron Bastard Minister LETHBRIDQE 740 4th Telephone 328-5581 ;