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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - May 30, 1973, Lethbridge, Alberta SECOND NEWSPAPER ADP It Just Doesn't Exist! Some folks in 'the electronic advertising business would have you believe that newspaper readers are an average lot, will skim through their daily paper and only spend an average of six seconds with each page. This isn't so and never will be. Statistics show that the more intelligent and educated a person, the more time will be spent reading newspapers. Newspaper readers are highly selective: When mey buy houses they read house ads, when they buy clothes, they read clothing ads, wlien they buy food, they read food ads, when they buy cars, they read car ads, etc. They take all the reading time they need to make an intelligent decision on what to buy and where to shop. When It's Shopping Time, Folks Spend More Time Reading Your Ad! PROVE IT? We just did! You spent 35 to 45 just reading this ad! But, take your time, read it again if you like, this ad will not disappear! The Letkbridge Herald "Serves the South" Wednesday, May 30, 1973 THE UTHBRIDGE HERALD 3J San Francisco restoration- an example for Canada to follow By JAMES NELSON SAN FRANCISCO (CP) A century-old brewery has been brought back into pro- duction, a mint that has been closed for 45 years has been reopened, and two 19th-cen- tury factories have been con- verted into thriving shopping malls here. The rehabilitation of these old buildings has been done mostly for commercial pur- poses and to preserve a part of San Francisco's past. But the way the owners have gone about the job might serve as an example to Heritage Can- ada, the newly-formed body set up to save similar struc- tures in Canada from the bull- dozer. First settled as a Spanish military post in 1776, the year of American independence, San Francisco is proud of its historical past. Even the cable cars that clank up and down some of the more precipitous streets have been and are na- tional historic landmarks. The brewery in question was built in 1863 and wrecked in the San Francisco earth- quake of 1906. It was restored then and at one time was the largest brewery west of St. Louis. During prohibition days it produced soda on the side, some say, some pretty good hooch. Headquarters This spring Falstaff Brew- ing Corp., one of the under- dogs of the brewing industry in the United States, reopened the plant to serve a seven- state area plus Hawaii, Alaska and the Far East. Jo- seph E. Griesedieck Jr., of the German brewmaster fam- ily that is a forerunner of Fal- staff, said the plant will be restored to "the look of old San Francisco." The ceremonial reopening followed within days the re-es- tablishment of another his- toric building as a living ent- ity. The U.S. Mint's building at Fifth and Mission streets had been closed since 1937. It now is to be the head- quarters for the million- a-year government business of serving coin collectors. It will cost close to mil- lion to restore the building and equip it as a museum and headquarters for the U.S. Mint's numismatic service, in- cluding computer services to notify coin collectors of new issues. But the move is seen locally as another example of saving San Francisco's past. U.S. Mint director Mary T. Brooks came from Washing- ton for the reopening cere- mony and said that as a mu- seum it will "depict the role of the Old Mint in the Old West." Avalanches kill five climbers KATMANDU, Nepal (Reuter) The leader of a disastrous Japanese expedition to Anna- puma peak, which claimed five lives, said here today that at one stage avalanches were hurt- ling down the mountain once every minute. Four of the Japanese moun- and a Sherpa guide Were killed by avalanches May 18 while the expedition was coming down the mountain four days after two of the party had climbed to within 50 yards of the summit. The leader, Shigeki Tsuka- motp. said on his arrival here today that the climbers were struck by two of the ava- lanches. He said strong winds and ex- haustion defeated a first at- tempt May 14 by a mountaineer and a Sherpa to reach the sum- mit and a second bid by an- other party the following day was also beaten by heavy gales and snow. CLIMBERS SWEPT AWAY May 18, all climbing mem- bers started to move down to Camp Two at about feet. Avalanches were coming down the mountain at the rate of about one a minute and at about 11.30 a.m. one swept away three of the Japanese. Three hours later, another avalanche struck another de- scending party, killing a moun- taineer and Sherpa. The two other Japanese members of this party and four Sherpas escaped unhurt. The expedition was the first from Japan to Annapurna I, which has been climbed only three times. "This is the first historical building in the nation that has been put to useful service." Down on the waterfront two old factories have been con- verted into imaginative and popular shopping malls. The idea initially was to attract tourists, but many San Fran- ciscans now find them the source of goods not obtainable elsewhere. Ghirardelli's chocolate com- pany and Del Monte's cannery were old, topsy-turvy facto- ries that grew up in the late 1800s and the early part of this century and then fell into disuse when more modern plants were required to keep up with technology. By a process of sandblast- Ing the old red brick, laying substantial new floors, and carving large spaces -into inti- mate boutiques, bars, restaur- ants and bookshops, the two old plants have been turned into productive enterprises. People still shop for quality goods in the Unoin Square area, close to Market street and the financial district. But for the unusual and the exotic they go to Ghirardelli Square or The Cannery, moving the centre of interest to San Fran- cisco Bay near Fisherman's Wharf. Heritage Canada, set up with a million endowment from the government of Can- ada as a charitable institu- tion, plans to rehabilitate old buildings and save them from destruction to make way for 20th century expansion. San Francisco's old brew- ery, mint, chocolate factory and cannery are examples of what can be done on a com- mercial basis. Converted factory The Cannery is one of two old factories on the San has been done mostly for commercial purposes and to Francisco waterfront converted into imaginative and pop- preserve a part of San Francisco'i pait. ular shopping malls. The rehabilitation of old buildings ;