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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - May 14, 1974, Lethbridge, Alberta LETHBRIDQE May Spring forecast The new and modern look of tuxedo-style furnishings are highlight- ed in this arrangement by Flexsteel Industries. The love seat and done in popular tweeds have puffy cushions and simple lines. Un- usual groupings of cof- fee tables enhance the homey atmosphere of the as do the wall- hangings and potted plants. For the home- maker interested in win- dow coverings other than bamboo blinds offer an answer with flair Helen Reddy 9s hit song adopted as lib theme By MICHAEL BENNETT CP Corresponded Dear Mi. I am going through a divorce and your music sustains me. Dear Ms. As soon as my husband leaves for work in the I play your record and it gives me the courage to get through the day. HeletfReddy has been get- ting that kind of fan mail since I Am Woman sold more than two million copies and won the Grammy award last year. Women throughout North America have adopted it as the theme song of the femin- ist movement and it still draws a few clenched-fist power salutes from the front rows at concerts. asks 'How many dollars did you earn on the How many blah I measure the impact of the Sears First time Don't miss out on this fabulous saving on one of our most powerful Powermate cleaners. 199 I88 Reg. Leading carpet manufacturers have acclaimed this Kenmore Powermate as ihe most effective method they ve tested for cleaning carpets' The with motorized beater-bar and combines with the tremendous suction of this canister to deep-clean any kind of carpet even thick shags What a cleaner1 Simply press your foot and the Powermate automatically adjusts to any pile height When you re finished with the carpets just detach the Powermale head and use the powerful-suction canister with deluxe tools to handle all your other cleaning jobs Hi-Medium-Low suction control plus 2-speed switch gives choice of 6 different suctions Automatic cord reel Performance indicator light Power mate dust light Exclusive tool caddy with floor upholstery dusting brush tool crevice tool and 2 dusting mitts this is Sears best value Available from coast to coast in Canada through all Simpsons-Sears stores and selected catalogue sales this very special offer is the smcerest effort Simpsons-Sears can make to bnng you merchandise that combines fine quality with Ihe lowest possible price 2 4 days only and Sat. Adiuttitoto Press with your loot Powermale adjusts to any rug-pite height Gently lifts beats out hidden din sweeps it away to deep-clean carpets Exclusive tool ciiMy Keeps tools at hand Fits or ready lor action on top Automatic cord red Designed for smooth snag-free storage ol 20-11 cord Powermtte dull light Lighis up the darkest corners and under low furniture Phone 328-9231 ext. 220 Simpsons-Sears Ltd. at Simpsons-Sears you get the hnesi guarantee Mttsfactlon or money refunded and tree delivery Open daily from a m. to p.m. Vhursday and Friday 9'30 a.m. to p.m Centre Village Mall Telephone 328-9231 sorig on how it's affected women's lives. think the movement has really changed shape in the last two years. It used to be that women would say they didn't believe in women's lib- hated that 'I do believe in equal pay for equal work and day-care and they'd go on to list all the aims. also saw it as a small group of very very masculine women in the east and they just didn't relate to it at all. Now the movement is like a housewife in Dayton or a secretary in see that those issues do directly affect their TURN WOMEN ON Helen has been able to walk the fine turning the women on without turning the men off. One letter from a male fan was signed Brother Who Her philosophy came from personal experience. She was four months preg- nant with her daughter when her an older musi- ran off. Traci was three when Helen won a talent con- test sponsored by an Austral- ian TV beating out 357 other hopefuls for a trip to New a record company audition and m Austral- ian cash The audition turned out to be lunch with someone from the company's promotion de- which wasn't inter- ested in anything but rock groups and baritones She took whatever work she could including a job at a veterans' hospital in New Jersey with an audience of First World War veterans One some friends threw a surprise party to raise her rent money and she met a struggling talent agent named Jeff Wald. Four days they were married. I Am Woman was part of her first album that went no- where when it was released in 1970 It wasn't until the direc- tor of a women's liberation comedy called Stand Up and Be Counted asked to use the song for the movie that things started to happen. The film was a bomb. It opened and closed in four days in Los Angeles. agent bad sent me the script to see if I was inter- ested in one of the parts. The screenplay was a definite rip- off on sisterhood is powerful. Everybody copped out in the second half. woman at the end said what she really wanted was a husband and children. So I sent the script back to my agent and 'Pass.' When they made the offer to use the I just turned it down flat. of was just outraged. He 'You don't seem to this is the first time you've been offered the chance to do a song in a movie.' told him- 'You don't un- derstand. My song is not go- ing in that piece of gar- What she saw in the screen- ing room wasn't what she'd read in the script There was a lot of consciousness-raising on the set during the film- a lot of when the actresses and cam- eramen started to debate the message behind the medium MADE DEAL Helen relented when the di- rector agreed to make some donations to a women's centre as part of the deal to use the song Her now 16 months was born the week I Am Woman hit No. 1 on the charts. the first five I was mostly a housewife and Jeff and I fought tooth and nail. It's only in the last two or three years that I've had any success and we've gotten along I was no ques- tion about it. I really resented his oeing out in the with his success and his and here I was with still another dirty dish to do. think the ideal situation is for both to work and both to share the The night we Jeff was at home in the Hollywood changing diapers. School dedicated to helping women escape married rut PARIS 25 I'm on my second hon- one woman said last I have something to tell my husband at She hasn't remarried She simply decided to go back to work. How do you find a job after or 20 years of being a wife and mother' By applying for one What is the fastest way to lose a By getting the wrong says Evelyn a sociologist who specializes in the problems of women specializes in the problems of women. L'Institut National poir la Promotion a brand new under the auspices of the ministry of is dedicated to helping women get out of the rut where marriage put them. years in the women don't want to do the same work as before their said Mrs director of the institute changed. business methods have progressed It's impossible for the older generation of women that stopped working to compete with young college The frail-looking blonde herself took time off from work between 1949 and 1957 to raise her four children. She emerged from her pots and pans to found the French Family Planning organization. those years I didn't work but I never worked harder in my Mrs. Sullerot said. Today she supervises women going through an apti-tude reactivation and vocational guidance course in the institute's classrooms Four hours a for a four-week four groups of 20 women go through the course. What they learn is not to type or keep books but simply to diagnose their dust out the corners of their minds and discover new fields of endeavor. businesses seek mature women who are more stable than the Mrs. Sullerot explained the Second World War women who stayed at home were highly respected. Today the opposite is true. A woman who stays at home is less than nothing. She feels a loss of prestige and self-respect. Her friends work and so do her daughters Students at the institute fall into two those who need to work for financial reasons and those who have a psychological need. women are widowed or brutally abandoned. These are our SOS cases. Others have grown-up children and think that they don't exist any more.'1 Students learn through audiovisual and spatial exercises to reawaken aptitudes of memory and attention. They review logic for solving problems. They renew communications methods. They also learn vocabulary lists relating to economy and tech- nology In the course is a giant step toward what Mrs. Sullerot calls must learn objectivity and mental rapidity This is the direct opposite of Gallic charm and North American liberal arts Students not only grade themselves on their results but learn to accept the harsher grades of other a useful training for business. They also play roles of boss and employee or sec- which teaches them how to take orders. the business women must learn to leave their personal problems at Mrs. Sullerot said. many women cry when their boss yells at They 'He doesn't like During the month of intensive students receive lectures from businessmen in various fields and make field trips to several companies. At the they are advised individually on which areas suit them best 20 years you can afford to make a mistake. At ;