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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - May 11, 1973, Lethbridge, Alberta Mdoy, May 11, W3 THI ISTHMIDGI HHAlD 23 The Lethbridge Association for the Mentally Retarded Annual... HOPE CAMPAIGN May 13th to May 19th, 1973 OBJECTIVE: 15000 Once again the Association earnestly requests the support of the citizens of Lethbridge and district in continuing our vital work in the community in raising funds to provide further facilities and programs 'which are urgently needed in this area. Honorary Chairman of the 1973 Flowers of Hope Campaign is DR. C. D. STEWART, President of the lethbridge Community College Campaign Chairrnan-MRS. VERNA NEWTON Executive Director-MALCOLM JEFFREYS President-MRS. BETTY ANDERSON OFFICIAL KICK-OFF SATURDAY, MAY 12th Downtown Parade-with the LCI Band, leaves City Hall a.m. marching down 3rd Avenue to corner of 7th Street South (Opposite Canada Anne Campbell Singers will also be on location where City of Lethbridge Proclamation will be read and the week of May 13 to 19 will be declared National Mental Retardation Week. Projects of Lethbridge Association For the Mentally Retarded 1818 5th Avenue South, Telephone 327-2911 0 Sunrise Ranch 0 Residential Program 9 Camping and Recreation Programs The Association The Lethbridge Association for the Mentally Retarded is registered as a charitable, non-profit, non-partisan, and non-sectarian orgamzat.or.dedi- cated to the promise of a fuller life for those who are mentally retarded or otherwise disadvantaged. The Association, through the use of public and pnva e funds shall develop projects which, in the opinion of its members, will offer educa- tional progress, training in useful and meaningful occupation and rec- reation and residential accommodation to improve the day-to-day living of the disadvantaged. The Lethbridge Association is an affiliate of the Alberta Association for the Mentally Retarded, and the Canadian Associa- tion for the Mentally Retarded. Funding The Lethbridge Association depends to a great degree upon dona- tions from the Public, from Service Clubs and Lodges, and from other altruistic sources for the financial support of its various projects. The Flowers of Hope Campaign, other fund-raising projects, and activities of the Association are used for the support of its various projects. The Board of Directors of the Association is the authority for policy and decision- makng, but may delegate its authority to the various committees. Residence Program Auxiliary to the other projects of the Association, the Residence pro- gram in its broadest sense represents effort on the port of the Association to make available comfortable, adequate accornmodatiton for those par- ticipating in the vaiious educational and training piograms sponsored fay the Association. Aims and Objectives To provide comfortable, safe housing, approaching as close to a home- like atmosphere as possible. To provide training in the social skills required in day-to-day living. To initiate and supervise challenging recreation, and to encourage healthy and active participation. To exploit and develop a feeling of independent thought and action. Location and Operation Oliver House, our first Residence, was opened by the Association in December, 1968 and has been filled to capacity since that date. The sec- ond residence, adjoining Oliver House, was opened January, 1971. These residences carry out the cotage concept, with accomodation for eight students, plus the supervising House Parents. The address of the residence is 1401 18th St. N., Lethbridge, located on lots subdivided from 3V2 acres of land granted by the City of Lethbridge to the Association for this purpose. Future plans provide for up to four additional dwellings in this area, and in additon, planning is going forward for further residence construction at Sunrise Ranch. Sunrise Ranch Is a training and occupational centre for disadvantaged adults, situated on 9 acres of land Vs mile north of Coaidale, Alta. The project presently consists of 3 fibre-glass greenhouses, known as the Garden of Optimism, and used for Horticultural training; and a Quonset-type building of the same area, for Industrial training. Purpose To Provide: Training in Industrial and Horticultural skills. A sheltered Residence situation. Sheltered residence and working conditions for those unable to Establish in the community. Adequate, interesting recreation with a challenge. Funding For capital and for devlopment has been from Public Donations; but Government support is given the trainees for subsistence and training fees. All donations to Sunrise Ranch are acknowledged by a receipt acceptable for Income Tax purposes. OPEN HOUSE SUNRISE RANCH, CO AID ALE Saturday, May to p.m. 0 Refreshments Available We invite everyone to take this opportunity to get your BEDDING-OUT PLANTS MOTHER'S DAY FLOWERS GARDEN FURNITURE All grown and manufactured at Sunrise Ranch LITZ NIGHT WEDNESDAY, MAY 16th sure to welcome your Volunteer Canvasser with your do- nation which will be extremely appreciated! look for your Envelope of Sunrise Ranch Coaidale C4NAM Workshop Facilities at Sunrise Ranch A View in one of the Greenhouses One of the Bedrooms at Sunrise Ranch The Quiet Revolution Normalization. The word may not mean much to you. You may not even find it in your dictionary. But for more than two million Canadians, or one-tenth our popula- tion, the word is becoming increasingly important. The Canadians in question are the approximately mentally retarded citizens and their parents and families. For them, normalization brings almost revolutionary hope and new expectations. Normalization, simply put, means letting the mentally retarded per- son obtain an existence as close to the normal as possible. It means for example, that the mentally retarded person be given the chance to do things we've long denied him, because our expectations of him weie so low. It means we must free him to live in more normal settings. Sleeping in wards of 50 or more, taking every meal in huge cafeterias, or bathing in mass showers will never produce normal behaviour. So we must change that. It means we must free him to move and communicate in ways typical for his aoe; to u-se typical community resources be they recreational, religious, medical, social or whatever. Being isolated in remote institutions or hospitals where one is labelled as a patient or inmate, and where one cannot mix with other community residents or enjoy community amenities, is hardly conducive to normal behaviour. So we must change that. For too long, we have reduced the potential and normalcy of the mentally retarded person, and have further retarded his development. We have stressed the negative, not the positive. We have pointed out his "differentness" not his likeness to the rest of us. The mentally retarded person, for his part, being neither vocal nor articulate, has accepted his fate quietly. The Lethbridge Association for the eMntally Retarded is des- perately trying to change that. And we all must help. Normalization therefore means many things for the mentally re- tarded. But it alto means something for those of us who make up the so-called "normal" segment of society. It's time we revolutionized oix thinking. It's time we raised our ex- pectations of the mentally retarded. Old attitudes and fears die hard. But let's give normalization and the mentally retarded a chonos. Dunlop Ford Sales Ltd, if Canadian Furriers Paramount Theatre Bldg. This Advertisement is sponsored by the following Community Betterment Minded Business Firms and Individuals: if Macdonalds Consolidated Ltd. if Moores Esso Service if Silverwood Dairies Ltd, if Mayfair Vogue Co-Op Insurance Services Ltd. Lethbridge Sash and Door Factory Southern Stationers Ltd. P' if Smith's Color TV and Appliances Ltd. if Black's Men's Shop Ltd. Majestic Theatres Ltd. if Stretch and Sew Fabrics Merchants Association if Leo Singer Men's and Boys' Wear Sven Er.cksen's Family Restaurant if Don Wilson's Junior Shop ;