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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - May 4, 1972, Lethbridge, Alberta Thundav, May 4, 1972 THE tETHBRIDGE HERALD 33 Marked increase in record sales Canada's fledging recording industry paying dividends By PETER LEICHNITX Canadian Prcrs Staff Writer During the last 18 months radio listeners have been ex- posed to an increasing amount of Canadian music and the added exposure is beginning to pay dividends for Canada's fledgling recording industry. Since Jan. 18, 1971, Cana- dian Radio-Television Com- mission regulations have re- quired Canadian A M -r a d i o stations to include 30-per-cent Canadian content in their daily music programming. At that time a piece of music qualified as Canadian if it was composed by, had lyr- ics by or was per- formed by a Canadian, or was recorded in Canada. Since Jan. 18 this year, any two of the four conditions must be fulfilled in order to qualify. The result has been a marked increase in sales of Canadian records. However, most record out- lets agree that the simple fact a record is Canadian in some is not responsible for its sale. CANADIANS TOI'-GRADR "What the new program- ming regulations have done is prove to Canadians that given top-grade facilities and proper exposure Canada can produce as good quality music as any- where else in the one record distributor said. "The simple fact a record is Canadian will not sell it. Music sells itself, people just have to be given the opportu- nity of hearing it." However, the new regula- tions have meant a jump in Canadian record sales and a Cross-Canada Survey by The Canadian Press shows in some areas of the country Ca- nadian record sales are up as much as 30 per cent over a year ago. In Newfoundland record sales are primarily based on trends established in Ontario and the United Stales. A spokesman for Woolco, one of the province's largest record outlets, said: "If it is selling well in Toronto we'll have it here." Radio stations in the prov- ince, however, give extra play on the air to records made by Newfoundlanders such as r.ie Sanderlings, a teenage sing- ing group from St. John's, and Harry Hibbs. ARTISTS EMPLOYED In Prince Edward Island, record outlets report a moder- ate increase in Canadian record sales and the increased air play has resulted in more club work for local artists. Two of the most popular Ca- nadian artists are Anne Mur- ray and P.E.I.'s own resident song writer-singer, Gene MacLellan. composed Snow- bird which was recorded by Miss Murray and Put Your Hand in the Hand, a hit single by another Canadian group, Ocean. In Nova Scotia, Halifax record stores report mixed re- sults following the CRTC rul- ing. A problem hindering Cana- dian record sales is the lack of promotional material sup- plied by the record companies when a new record is re- leased. "Only new releases by the really big names, like The Rolling Stones or Dylan, come with large amounts of promo- tional material such as pos- ters and com- plained one retailer. "And if we ever do get any promotional material with a Canadian release the fact it is Canadian is seldom men- tioned." N.B. SALES JUMP Ben Goldstein, owner of Ben Goldstein's Music Centre in Saint John, N.B., said sales of Canadian material have jumped 20 per cent during the last 18 months. Canadian record sales now make up about 25 per cent of his total sales. Mr. Goldstein suggested a Canadian "music catalogue" listing Canadian artiste would be useful. Among local artists who have done well during the last year is Ken Tobias of Saint John, who went to Hollywood and wrote Stay Awhile, a hit by the Bells. Two of the Bells, Tom Waye and Charlie Clark, are from Saint John. In Quebec, the Canadian content ruling has had little or no effect on improving Cana- dian record and tape sales. There has always been a large market for French-Ca- nadian material in that prov- ince. A spokesman in Montreal said, however, the market for English-language talent is "almost non-existent." Record outlets in Montreal give prominent display to Ca- nadian-produced material but one record salesman said: "We don't try to push a record just because it's by a Canadian." In Ottawa, retailers report sales of Canadian records arc ahead of last year, but were unable to provide exact fig- ures. However, Bryan Murphy, manager of The Treble Clef, estimated the increase might be as much as 30 per cent. A spokesman for Sherman's M u s i c 1 a n d said Canadian records now make up about 10 to 15 per cent of total sales. I Record buyers in Toronto have always purchased a higher percentage of Cana- dian records than in most other cities in the country, say dealers in that city. MANY TORONTO-BASED "People in Toronto have the advantage that most of Can- ada's major groups are based in the city and they are con- stantly exposed to their mate- RESULTS OF NORTH ADVANCES Mop depicts North Vietnom concentrations and advances since recent offen- sive. Shaded portion of map indicates area under enemy control. Square with star formation shows the enemy's regional headquarters within their control. Black squares ore those district towns which have fallen. Included among those arc: Dong Ha, Quang Tri, Huong Hoa, Dak To, Tarn Quan, Bong Son, Hoai An, Bo Duk and toe Ninh. Squares with circular formation are Iba important strate- gic provincial cities Hill vital to South Vietnam's defence. said one record store owner. Sam Sniderman, owner of Sam the Record Man, the country's largest record store, said sales of Canadian records have increased about 25 per cent, while A. and A. Records, another major outlet, has "sold more (Canadian) records in Hie past six months than in the previous five years." Local record and tape out- lets in the Winnipeg area re- port a slight increase in tape and a more noticeable in- crease in Canadian record sales tills year. Most centres have promi- nent displays of all new recordings and a few down- town stores have, in recent months, pushed Canadian art- ists through window displays. In Regina, the two major record and tape gin" Sam's Tape City and Hat- ton's Music they haven't noticed any great in- crease in Canadian sales al- though they report a slight rise In sales of well-known Ca- nadian performers such as Anne Murray, Gordon Light- foot, Gene MacLellan and The Guess Who. Nickolas Perry, manager ot Perry's Musical Sales in Cal- gary, said Canadian record sales have increased moder- ately over the last year. Most radio stations in the Calgary area support Cana- dian talent by providing air time for local bands. Vancouver record and tape outlets vary in (heir assess- ments of what effect the con- tent ruling has had on sales of Canadian records. Some say there has been a definite in- crease, especially in the last six months as a result of more promotional efforts by the record companies. They said some local record companies are beginning to promote records with promi- nent mention that Canadian talent is involved. Other outlets said there has been little or no change ex- cept among the big names and groups- SIMPSONS-SEARS We design our own ranges. That's why we can afford to give you the only real guarantee. "Satisfaction or money refunded" That's no lukewarm guarantee. No ifs. No buts. At Simpsons-Sears, we put our guarantee right on the line because we know how a Kenmore range is built We're there when a Kenmore is put through over 47 tests! Quality control tests that assure you your clock- controlled, automatic oven really shuts off. Even when you're away from home. 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