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Lethbridge Herald Newspaper Archives

- Page 19

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Lethbridge Herald, The (Newspaper) - May 1, 1974, Lethbridge, Alberta I HE LETHBHlUOt MfcHALU May we dorit feel 100. Where has the century It. seems like yesterday that we were sitting in the offices of Campbell lawyers of and discussing the best way to finance a brand new life insurance company. We started out in 1874 with in capital a lot of con- fidence in ourselves and in our young and we haven't looked back. We don't intend to start now. After it was forward thinking mat built London Life to the point where we now provide more life insurance benefits to Canadians than any other company. And it was forward thinking that made us one of the biggest investors in Canada's helping to build schools and pipelines and highways. It was looking ahead last a year of great housing that prompted us to supply the largest amount of new mortgage money in our history. And just a few months we became the first company to provide Canadians with 15 billion dollars worth of life insurance protection. That took quite a bit of looking ahead. Another thing happened last year. We knew we'd come a long way towards making Canadians aware of what life insurance could do for that life insurance could offer them a lot more than simple protection. But we weren't satisfied. We wanted to step up the dialogue between ourselves and our custom- ers. we got in touch with of our encouraging them to write back with questions about life insurance. The response is still coming in. But so much about last year. This we've appointed a director of consumer to keep on top of ways we can serve the public more effectively. And we continue to make the filmed programs of our television 'The Human available for screening in high and other non-profit organizations. Next There are ideas in the works and you'll be hearing from us. But you can be sure centennial or no we've only just begun. 1874-1974 ;