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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 31, 1914, Lethbridge, Alberta PAftE SIX THE I.ETH BRIDGE DAILT JIERALP TUESDAY, .MARCH 31, 191-1 An Announcement of Supreme Importance to Women of Lethbridge No Reserve Everything at Clearance Prices Spring Clearance Sale A Sale of the most extraordinary kind--an unusual event-a sale of more than Fifty Thous- and Dollars of new Merchandise begins Wednesday Morning, 9 a.m. April 1 st Surely the greatest of all contemporary events. Hundreds and hundreds of tremendous bargains OUR MOTTO: Clean Stocks Lowest Prices Live Methods Genuine way below the; Store im-e Sales. Not onlv are the Events in which only a few prlraiare lowered, but every artU'Mhe mosJ desirable goods, actual cost. This Even! will be as the Mf est attraction heard in the City of Lethbudge, -unlits vicinity. These two pages merely reflect the'importance oi flic rc- savings, or to be to the point, the two pages represent but w part The Royal Store savings, or to e o e pon, e of the. ;n-cat list of Bargains that can be obtained. In every section of the, store from top to bottom the. Sale. Cards show prices heretofore unknown in Xeth- bridce. In giving values like we are offering is made possible by our East- ern buyiius connections, through which we obtain large concessions for vcash, through combined purchasing power, enabling us to successfully challenge through one and all. The Royal Store Grand Bargain Spread in our Ladies' and Misses' Ready-to: Wear Department Tailored Suits at Here Is news thai will be wel- comed by the Hundreds of brldgt women seek distinc- tion in Tailored apparel. Our com- plete of charming Spring Models in Suits for Women ire in- cluded in thii sale. These Suits are rtyle Arlltc- creU, the highest clisi min-UII- ored girmer.U ever shown. Those who recojnlze" style and appreciate unusual values are the first "to choose these Suits. They are high class in every detail of their mak- ing. 6 This group embraces an unusually attract- ive assortment of new models which portray the latest style features for this season. You may such materials as Cheviots, Serges and fancy Weaves in all the C19 45 most favored colorings. Special. An Extra Offering at This lot is an extraordinary offering of Wo- men's High Class Suits in this season's most fashionable styles, Suits that comprise quality, slvie and tailoring in a manner sure to please. Every new fabric in the season's desirable col- orings in this lot. At this Sale .85 Authentic Spring Styles at In this assemblage will be found the most comprehensive selection of authentic Spring Styles, originals and exact copies of models of the Bernard, Pacrmin, Dducet-'and Lauvan; all skirts fitted in the tunic models. val- ues up to At this ,75 Spring A vast line of Skirts, draped and designed in unusual distinctive style, made of choice 'material, finished with 'pleating at waist band, extremely graceful .looking. Reg- ular values to at this sale ..t. Stunning Tailored Suits for Women at This lot includes many individual styles never mode to sell for less than Ex- tremely attractive models now pre- 6.75 scnlcd at....................... .75 .45 Silk Petticoats at Messaline Silk Pelticoals, excellent' quality, pure silk, latest and most desirable models; all the newest colors for street and evening wear, also all Ihc changeable, color combina- tions. Regular value 55.50; at this sale Women's New Spring Coats A very extraordinary group of New Spring Coats, distinctive in style and individual, made in Ihe loose bosy effects, and drop shoulders, sleeves and novelty collars are the new style features. Greens, browns, rose, tangos, blues, Copenhagen blue and mixtures are the new colors. "Blue, black, brown and grey Coats, the pop- ular outing model in Tw.ecds, Scotch mixtures and Serges. A splendid vane for ?12.00. At this sale................................. .50 Flare and Swirl Cut Coals, made of wool Dengaiine, bnskel weave, honeycomb and waf- fle cloth. This group .50 This assortment of Flare Models showing the latest creations in the 19M Coals, at Great Advance Sale on Ladies' Waists. Look-Wonderful Prices-Look A Truly Sensational Offering of Wash Dresses Ladles' Mull WiisU, fine, quality material, smart EtylfeSi Wgi or low col- lars, tucfced and embroid- ered fronts. Regular Tains At this 95c Ladles' Blact Ealeea WalsU, also hucy striped percales, beautifully trim- med lace and etn- neatly tucied. all sizes. Regular Jl.M value. M tiLs nil 75c .Ladies' Exiut- die cevr W'alals of fine I.Sngeife and Marquiaelto In lilgh and low neck, also the popular Middies ?nd Balkans. Regular value 12.59. At llils EaU Waists made of flr.e Altman Voltes, aho Pique, beautifully made, low neck, or full length slcerca. Regular value U-i3. At this Ealo At '.BO other tirao of the year could euqh irreslEUblj- jiretw drcsscfi lie secured For aucli a lit- tle as Jlaile of lino Un- cos aniY paUernpd-'lieaYy cotton. Jiegular value At this sale LADIES' DRESSES Street .acd Eeral-dress moSels In scores of clever ideas tiiat well dress- ed vfom'3 will favor. In two' special lots: Lot 1 at. Lot 2 at. 55.95 57.50 SATIN PETTICOATS Exceptionally V.K ivjUi perfect fitting upper per- and finished Kilb knife-pleat- ed flounce. Colors navy, tan. brown, green. Allca blue, cream, cerise, Foyal lir.d black. for this regular value. 75C. Black Sateen Petticoats, Splendid Quality, Fast Color, at One to a Customer 25c. Fine Hosiery at the Very Lowest Prices Women's Cotton IIoso, Ec.iraleas, blacV. tan and white, A grand raluo at 25c. At tbls tiale Women's p'.iro eilk Boot Hos- iery, all coloTR, at tbls pair I5c 50c 35c Ctshmsro and Lfslo )foa- Icry 61, per pair 25c Another great bargain! Good wearing quality In black, white and Ian. At this file 25c Notice! Money Refunded or I TUT Goods Exchanged I ItlL Cheerfully Southard Block STORE 512 3rd Ave. S. Our last inquiry is always "Are You ;