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Lethbridge Herald Newspaper Archives

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Lethbridge Daily Herald (Newspaper) - March 30, 1918, Lethbridge, Alberta Comfort �: S t I.J ! Iff 5J1I.M > jit|i ol * 'It:* wfcc|rfw|>Mi� ! ' t..*��t�i. '.(irrf f|i(ar' !! I- .:i.f.{ii Ilrrf 1 oil tr'.tt|.-rrl-4 -Vllllf! '*� i.Ur  li " !l iiih:>iii  ttii-l I'li'".- . �� tall> "'  .ntiw dlil*'. itutiUdl i>upp!t tor Hit* hotly tliii'. Itusur. � f1��>trt -�with t'rt'iitii Kl��n tltilAb-'l. Ioijk tfralti leather. I.'.j pll'iltfll. ;!�;!:�. df 'IcMir-H illll) Jill CJ i IJ J- Of lllHl) tire n \i.(ili'iit by i-liii- rrnpnt.. t ��� ;n-.: .-t.r�'!:.. 'I :t?* m^uil.'-r - Transmit-ssion mating any po' and -shafts are in (ft. heat t.-'-a � � . .1-., .. �; t.i�:  '.f .) tra 1,1 .1' "�� 11  ' 1 � . >> and . : � (.. :\.,~ ;,-"ii rar�full..' , .- �: ii� j,.-u\ special nro-e�s�. Shafix ar" tnounted on iar�'j ri>!!�sr bBaring* and largf; doutiic row ball bearing. F'inal drive \e. of sturdy, simple type, through the rear springs, eliminatiiig radius rods and torque tubes, and thus lessening shock and strain in starting and stopping. Drive shaft is tubular with two extra large universal Joints. Rear axle is of simplified, full floating type, all car weight being carried on housing, none on drive shafts. To provide an extra measure of strength the housing: i.i reinforced by heavy truss rod underneath. Axle is extremely accessible; with car standing on wheels, both live shafts and differential assembly complete with driving gear, can be removed-an inspection convenience that will he readily appreciated. The Oldsmobile country-wide system of service stations and the generous full year guarantee are added insurance of complete owner satisfaction. Model 45 "Eight" Specifications Front Axle-One-piece drop forged, alloy steel, beat treated "I" beam section. Tapered roller bearings. Rear Axle-Spiral bevel type, full floating, with pinion and differential In demountable carrier. PreHsed steel bousing. Brakes-Service brakes, externa) contracting. Emergency brakes, internal expanding. Adjustable. Wheels-Natural wood finish, artillery type. Extra large bub flange, and twelve heavy spokes. Spr.ngs-Front---3rmi-"llipt i-i inches wide, 54 inches long. Steering Gear-Steering column nickel finished, bolted to dash. Walnut wheel. 17 inches in diameter. Body-Torpedo type; long, unbroken sweep of lines from radiator to tail lamp. Fenders-Crowned type, affording maximum stiffness. Upholstery-Box pleated upholstery of finest quality long grain; bright finish black leather. Instrument Board-Walnut, with instruments mounted flush-pressure oil gauge, speedometer, and eight-day clock.'Lighting and ignition switches mounted on hinged door in dash. Switches can be locked. All instruments nickel finished., Windshield-Heavy plate glass, inclined, two-piece, rain-viulon. Top-Best grade water-proof material; one-man type. Tires-Straight side, 32x4; non-skid on rear wheels. Rims-Demountable, bolted-on type, straight side. Tire Rack-In rear of car, full-rim type. Finish-Best coachwork standard. Finishing coats applied by brush and rubbed down by hand. Colors-Touring car, finished in blue, A. Roadster-finished in carmine. Price $1185, f.o.b. Lansing, Mich. Reliability of Performance, Endurance and Proven Economy The powerful, flexible Oldsmobile six-cylinder motor brings new confidence and' pleasure to driving. The superior flexibility of the motor relieves the necessity of frequent gear shifting, and reduces drive strain to the minimum. The instantaneous response to the slight pressure of hand or,foot, the quick "get-away" and spirited "pick-up" oven on pronounced grades, add n zest and satisfaction ; to driving that can bo-appreciated only through experience. The simplicity of the motor is the best insurance of reliability. Adjustments are seldom necessary. And the unusual accessibility of the working parts makes adjustment, when occasionally desired, a simple operation. And this simplicity of motor design, has another advantage-that of superior endurance. This is the Oldsmobile .owner's assurance of not only one, but of many year's satisfying service from a Model 37. The housing of the valves in a dust-tight casing, besides adding to reliability, makes this the most nearly noiseless of all valve-in-head motors. The ne.w design of intake and exhaust, manifolds, with the carburetor at tho rear, gives a one-way flow of gas. In the ordinary manifold tho gas ,is constant ly forced to change its direction, resulting In a reduction of velocity and volume per cylinder. With the carburetor at the end of the manifold this seriotis fault is corrected, and maximum efficiency in car buretion secured. It is to Ue noted that the Oldsmobile carburetor is of the automatic, compensating type, giving unusual smoothness to the motor, and maintaining the power under varying ranges of speed and load. It is the engineering and mechanical � excellence of such points as these, made possible by the twenty years' practical experience of Oldsmobile engineers, that explains the unusually low operating and maintenance expense of ths notable new Oldsmobile Model 117. In every detail of design and equip nient the same Oldsmobile full measure of value is evidenced. Starting, lighting and ignition system is the separate unit type. Storage battery is six volts and is located under front seat. All electrical connections are mounted on a hinged door in the dash, immediately under the dash light, making every connection easily and quickly accessible for testing or adjustment-a markud convenience. Tho gasoline feed system is of the Stewart Vacuum type, from tank suspended at the rear of frame, with level gauge on tank. Transmission is in unit with the motor, of the selective type, center control, three speeds forward and reverse. Gears are of highest quality, chroniR nickel steel. Transmission shnft is mounted on ball and roller bearings Braketj are large and of ample surface to provide the widest margin of safety. Easy adjustment- through a quickly accessible thumb nut is an added convenience. We are Agents 'for Comfort, Convenience and Justifiable Pride of Possession Comfort-that sense of ease and restful relaxation while riding-Is a fundamental basis of motoring pleasure and owner satisfaction. This Model :'.7 Oldsmobile is notably a most comfortable car. It has a spacious roominess of tonneau, and a more than customary leg-room Under the dash, which afford freedom from tired or cramped muscles. With this roominess and the cradling of the chassis ou broad, 54-lnch long rear springs. Oldsmobile upholstery provides the final touch to true riding comfort. The cushions are built-up on deep coil, very resilient springs, and are shaped to give full natural support for the body. The forethought of Oldsmobile designers for the convenience of owners and guests is shown in both details of design and completeness of appointments. Doors are lull 21 inches wide, opening forward, with flap pockets of leather to match the upholstery. Entrance and exit In cold or rainy Weather is made convenient,by side, curtains that, open with the doors on detachable supports. Side curtains are the Collins type, quickly attachable and detachable. Touring models are equipped with combination tonneau and step light. In the forward, compartment, the long established Oldsmobile custom of providing a genuine walnut dash sets 11 note of richness that is characteristic of the finish of the ear throughout. The instruments, finished in nickel and mounted flush, include pressure oil gauge, speedometer, and eight-day clock. These are illuminated by a shrouded dash light. Steering wheel is also of solid walnut, corrugated, of generous size, with black enamel spider and nickel'finished steering column. ' All upholstery is of finest quality, long grain, bright finished leather, box pleated without buttons. Top edges of the doors and body are covered with leather of the same quality as the upholstery. The top is of best grade, triple fabric, water-proof material; one-man type, fastened rigidly to top of windshield, with flap to keep out rain; front and rear bows and the bottom of the rear are finished with bright metal coach moulding. The windshield is of heavy plate glass, tilted, two-piece, rain-vision, and ventilating, with rubber weather strips. Permanent beauty of finish is assured through the employment of unusual 3klll and care in the many painting operations, all finishing coats being applied by brush and rubbed down hy hand. The touring , car is a rich, deep blue, and the roadster is a beautiful carmine. The wheels are of selected hickory stock, finished in natural wood and evidence beyond question their superior materials and stability. The head-on view of the car is as distinctive as (be side. The high, narrow honeycomb radiator, set in its heavy nickel finished jacket, displays gracefully converging hood lines of a pleasing oval contour, whose attractiveness is heightened by crowned type fenders. � 1 The roadster body is of unusually pleasing and practical design. The seat is wide and there is generous room for two An auxiliary seat unfolds from the rear deck and accommodates two additional passengers-a very useful arrangement of great value to business and professional men. Ample room remains for carrying luggage. LIVINGSTONE & PILLING OPP. THE HERALD "Exide" Batteries K.W. Magnetos 322 6th ST. S., LETHBRIDGE, ALT A. Tires All Kinds of Accessories Battery Magneto PHONE 487 Automobile and Auto Electrical Repairs T ;