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Lethbridge Herald Newspaper Archives

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Lethbridge Daily Herald (Newspaper) - March 30, 1918, Lethbridge, Alberta Ilfl' I.I ,' lllflill/M' h \?f.Y HIT, M JI To Every Owner, or Prospective Owner, Motor Car, this Letter is respectfully directed: of a During the past year, it has been our aim to build a biggo'. better, and more successful business in the automobile line; and in order to do that, we must necessarily have some well-defined principle or foundation on which that business must be built.' * To all of you we can openly define our policy, realizing that our many patrons may be sitting as a jury of able men and women, ready to condemn or acquit us as the evidence has appealed to them; and that our every act in the future will be approved or condemned as our patrons view them. Knowing, too, that you are all reasonable and open to conviction, and that none of us are infallible, we invite y$u at any time you believe us to be wrong or that an injustice has been done you, to call on the manager personally and talk �t over with him. i We have adopted as our slogan, "The House of Service, and our aim is to give ypu a better service than it is possible for you to obtain elsewhere. We want to please and satisfy you; and, to do so, we know that you must receive full value for every dollar expended. Our line of automobile accessories shall consist only of standard goods; goods that have in the past proven their worth and whose manufacturers will stand behind them. In short, goods that will give you service. Then, when we advise you as to the best tire or tube, or any other accessory for your car, you can rest assured that that advice will be given from the knowledge gained by experience; not from the standpoint of personal gain, but from the standpoint of service to you, that.we may prove to you by its use that our judgment is sound and honestly given. In selecting our car, we exercised the same care. We looked around until we found a car that we could stand behind to the last notch; a car that would give its owner the most value for every cent invested. We wanted a car whose manufacturer was well-established; one who took a pride in bis product; and who was likely to continue making it for many years to come. We wanted a car^that was built on sane and practical lines-not a bunch of experiments. We wanted a car whose manufacturer spent his money on added equipment rather than on fads and freak styles that were here today and gone tomorrow. We wanted a car that we could sell at a re'hsoncfble price and give service on, and we found that car in the MITCHELL. i Frequently we have been asked: "Why don't you handle a cheaper car along with the Mitchell?" And our answer is: "It is impossible for one dealer to handle more than one car and give the proper kind of service on either of them." In order to get the full amount of service out of a car, you want it to be kept in running shape. If a break occurs-and breaks will occur as long as motor cars are mere machines-you want to be able to have it repaired within a couple of days and not have to wait a week or so whi^e parts come from the factory. An adequate stock of repair parts cannot be kept by the dealer who handles more than one car. It takes too much money; for repair parts are dead stock. The service we are giving on our cars \i real service; not something to talk about while we are selling the car and forget as soon as you have paid over your money. Ask the man who owns one; come in and talk with us about it; any way at all, but be informed. You owe it to yourself. Yours very truly, / ^ BIJOU MOTOR PARLORS LIMITED "The House of Service" ;