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Lethbridge Herald Newspaper Archives

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Lethbridge Daily Herald (Newspaper) - March 30, 1918, Lethbridge, Alberta PA (IE TWO �T1IK LKTTIBRIIXH5 -IfctlLY NRRAID SATrilDAY. MAIU'.U "U�. KM* Wofnen Are Finding Many Uses for the Automobile Few Years Ago the Idea of a Woman Driving Motor Car Was Considered to Be Very Preposterous. AVo- .oil! Automobiles tiiln.y: Ye; it. >v;i> only Most cer-:'ew vcars [it nr.. that to the average woman an i;v.>>bilo meant only a distinguished '.axuriotis eonveyanee. wliieh i :':i(i!f her over the city streets �ou:.'"n oov.ntrv roads with the com-sjh i ii of an express train, so lVr; i; sreinoii. The idea of a woman driv-J::: a motor car was preposterous, out-l.'fidish to women as well as men. She uijj't know anything about it; she cMitiilr. t even start it. l-;it to her an automobile ride was always an oxh.larating experience nuieh more so than rt> trail behind "faithf'.i! old Dobin." or a spirited thoroughbred in an unromantie vehicle even though she had to reliEquish the driver's sear, together with the pleas-tire of handling reins, and had not the slightest opportunity* of experiencing the thrill of driviEg a-powerful motorcar The best automobile, made then was only partially perfected compared w'th the mo.ieni ear. and the tendency of uiaTiufa. turers beiag toward big heavy machi-.es. it was imrq?sible.for anyone but a strong man thoroughly versed in' the wh'"'.? and caprices of gasoline Botors. to handle a motor.car. Remember facts.,are being recalled to yottr minds about automobiles �Which exis'ed several years ago. Development of Car . Of course the development of the automobile has been influenced by the experience which manufacturers had -with those cars of previous years, the results being that the modern car is the extreme antithesis of earlier models. Light weight, simple construction, dependable service, comfortable, easy to operate, and reasonable in price, the motor car of today can be operated vith equal facility by either women or men. That is the first thing woman ought to know about an automobile-about a .modern automobile-that she can run it with perfect ease and safety. She can wind in ;\nd out through crowded traffic, ge anywhere with greater ease and more safety than if she were walking. She doesn't noeti to worry about the ear. It is desigued to be operated entirely from the driver's seat. The motor is started by simply pressing a button, another hut ton lights all the lamps on the car. Everything necessary to run it can be done easily with the hands and feet. More women are driving automobiles today than ever before. On the busiest city streets, on the boulevards and on the country roads far from luMiie. you will find women-thousands ot them-driving all kinds of motor cars with as much confidence and skill as a man. Means Contentment, The automobile has brought greater contentment into the lives ot women than any other thing in recent years. It has shattered the shackles of customs which kept women'in the narrow- confines qFlha "amue. entirely dti-vendeatJ.wciaBieti,andhas opened up a new world l"i3r"; faem-a world of better--iealth. wholesome recreation. self-Nirtttdence. convenience, independence, joy, pleasure and contentment. It is no linger necessary to set aside a whole afternoon for making just a few calls because so much time must be squandered on riding in streetcars. Your automobile is waiting. It inv:tes you to go any time and drop in on your friend for just a short chat. Yours is the great satisfaction of giving pleasure to your friends-of doing good for others. This is something else women ought to'know about owning an automobile. Aside from this the automobile saves a woman many steps when she goes on her shopping expedition. Her purchases often go home with her and she does not have to wait until the nest day for them. SEVERAL MODELS Something About the New Models Now Being Sold By Baalim Motor Co. When one hears or sees the name Chevrolet one is apt to think only of the famous 4S0-A. model. A giet't number of people are unaware that this is r.c louge.r the case. The Chevrolet M,ot.or Co. of Canada are building several other new models, j There is the F. A. Model made in the j touring car known as the Kaby I Grand. 1 This is an automobile of proven merit. Though n?vt >� before manu- I factored in Canada, this model has won ! great popularity in the United States ' where the splendid reputation of Chev- j rolet products was built up largely by the Baby Grand. The car has been refined, improved and strengthened to withstand the severest tests of Canadian highway conditions. Built with a magnificent low-slung streamiine body, the Baby Grand is unusual at its price. Never before has a ear of such impressive appearance been obtainable for less than fourteen hundred , dollars. The low-slung well-set poise of the riding coach indicates a security of balance and alertness that tells the hidden power, the endurance, and flexibility of this vehicle. And the curving streamliue is not merely for the sake of beauty, but is constructed along highly efficient lines in order to eliminate air resistance. The Chevrolet Baby Grand possesses all the essentials of pleasure-giving, economical motoring. This ear has every requirement for power, speed and endurance. The valve-in-head type ot" motor construction insures both power and speed. Chevrolet manufacturing methods insure a high standard of mechanical excellence. Again there is the Royal Mail Roadster built on the same chassis as the Baby Grand. For those seeking a car of lightness, power, comfort and distinction. the "tlftyal Mail" RcAils&rJs an ideal investment. ...rr, . . Its ijmtlltUvs \r\vi prt^" both owner and maker..,,*- You must alt Iri-ft^ comfortable in-tt\rjk>r to appreciate the'rooming** of ) the hcfdy, the pllality of th�> chassis 'and spfingty suspeftvton. an* luxury of its mapy reflnetriouio. Thls-vehlclo Is equipped with � latjt* watertight compartment tor-th�HgwcomittOdntlon dt luggast\ our car hrtuirs satisfaction to yoursei . it also brings reputation to Its builder, Chevrolet reputation is fouuded on complete satisfaction. They could not have grown without it. And their reputation stands behind your car at every moment to assure you of unqualified pleasure. The Chevrolet Eijrht touring cur is a distinct change to the other lines. It is no longer a novelty but a car of proven merit. To manufacture a new Chevrolet model and offer it tor sale is a great j responsibility. Chevrolet models now [ in use have established a high stand-1 ard of efficiency and value and won an enviable reputation in Canada. A new product mils'! maintain this good reputation. j The new and greater Chevrolet-'j the Kight Cylinder model is such a 1 car. Having passed the most exact- j ing engineering and road tests it has j been pronounced by Chevrolet experts ' as near perfect as right mechanical principles and good workmanship can , make a motor car. i From every standpoint the now1 Chevrolet Kight bids fair to be a leader in high grade motor cars on the Canadian market. The body is a delight to the eye. ' Not an angle anywhere-only a series of curves that blend harmoniously. There i* a grace-in its poises-a richness in its finish-which is highly distinctive. Aud the body has more than looks--it has comfort .easy riding qua!-, ities. and unusual , sprint; suspension, i Quality materials of guaranteed excellence are U3ed in its construction j throughout. j AH visible woodwork is of genuine, mahogany; and all metal pqrts from door locks to steering post and windshield are of bright nickel. The invisible foundation of the body is built : of pressed steel.  j Elegant upholstering of French-1 pleated leather suriuuucis the extra deep seats, wide backs and spacious door pockets. You ride here in ease, j In extrom* evuufurt with � fmdltiK >.t complete relaxation Ami you f�ol nrvmd ot the flnlxh --t*> HililU>li bore 1i�for�! bat, brim lli�> uucuiMforl.ititt* ,�� �itli>tl of the |m��i>iitfIuis tb Imiat Tli�re is pltuity of ">g >oimi " In detail of i'imatrui-tloii th� rond-.iter body c>t lhe.fmnmi� li'o Modal, but .ot thb Baby Grand and Kight oyllnder cars. KA.PIU flHr, GIUA&tl UUN, !l�re I. -l In lh" (liter hide .it th� & vie. lieinoup Hi" tnp and ��� kiiii, u(�'ii!itg Hie wliol�i ftent elid (if ttli-i sun I'ut Hie tt.| ot III" Ki'e;im< Kim In the wide end �if (he tun ti'd and hold If firmly, while Hi-iewlm; up the hiiiiillui in lint Di'itlititry war.. the i;renii- will shoot Into (he ml" III Jl� time nnd a rlmilng wlih h�ro�it|iit and wiping with a hit of waste villi ivmofe ail traces of the operailuu from the funnel, IRREGULAR FIRING. Moisture gathering tin the exposed part of the porcelain or the spark plug will often enusn Irregular firing. Till* trouble mny be cured by groaning lii<. porcelain with viiHcllne or hard greimo Excelsior Twin es Henderson Four New and Second Hand Machines For Sale Large Stock of Parts on Hand Always Sidecars M. PRIEST 322 6th Street South Accessories Hudson Super-Six Saved Other Sixes It Stopped the Trend to Eights and Twelves. BY WINNING ALL WORTH YHILE STOCK CAR RECORDS TH EDUSON SUPER-SIX REESTABLISHED THE POPULARITY OF SIXES. AT FIRST BUYERS DID NOT REALIZE THE DIFFERENCE BETWEEN A SIX AND A SUPER-SIX. SO WHEN THEY COULD NOT GET PROMPT DELIVERY OF A SUPER-SIX THEY BOUGHT A SIX. NOW THE DIFFERENCE IS UNDERSTOOD. NO OTHER CAR HAS A MOTOR LIKE THE SUPER-SIX. IT IS EXCLUSIVELY HUDSON. READ HOW IT DIFFERS FROM ANY OTHER TYPE AND WHAT IT HAS DONE. Two years ago, with us and with others, the trend was toward motors of the V-type. We were then the foremost builders of the light weight Six. Its advantages and limitations were fully understood by us. Its smoothness of operation quickly made the Six the accepted type over Fours. But as the motors were developed limitations were encountered which prevented the realization of engineering ideals. The problem was approached principally from the standpoint that If added cylinders were adopted, all such limitations would be bdnished. For a time it seemed the Six would cease to command the leadership it had maintained. Just before the New York Automobile Show two years ago, all interest centered in motors of the multi-cylinder type. But at the Show, the Hudson Super-Six made its debut. Then initantly interest swung to it. We claimed a new type. The factor which had limited the efficiency of ail types. Fours, Sixes, Eights and Twelves-had been discovered and overcome. A new principle in design had been revealed. What had been sought by leading engineers for years had been found by Hudson. The simplicity of the Six could be retained. Motor limitations had been removed. Added cylinders were not needed. So leadership, bacause of that, was accorded the Super-Six. The trend to the multi-cylinder was arrested. Numerous makers gave up their Eight and Twelve cylinder plans. i THE SUPER-SIX SHOWED THE WAY Hudson engineers approached the problem from a new angle. They Solved it with a methematiciil principle upon which a basis patent was grantedV. By-that single invention the most nought for. solution, to mbtor.car problems, regardless of the number of cylinders, was found. ^Greater power was obtained., More flexibility was.shown'and when the car was tried for endurance' it successfully "met tests never imposed on motor cars before. -TJhese things v�e think essential'to efficiency. They- ar-e efficiency. You will see by what the Super-Six has done in winning all worthwhile stock-car records that our.^clalm; tp..80% increased efficiency is a modest boast. GREATER PROOF OF ENDURANCE Until the coming of the Super-Six practically all records for speed, acceleration, hill climbing and endurance were held by Fours. The Sixes had not'done much. A few records had been won by cars of the multi-cylinder type. But the Super-Six instantly changed that condition. We first proved the endurance of the Super-Six by running a stock chassis 1819 miles in 24 hours. That beat the best previous endurance record by 52 per cent. It Is perhaps the world's most coveted record. We showed greater power by winning the Pike's Peak Hill Climb, the greatest "nonstock" event of its kind. And we defeated twenty famous contenders in the world's most trying power test. We proved road service by driving a 7-passenger Super-Six Touring Car from San Francisco to New York in 5 days, 3 hours and 31 minutes. Then we turned around and went back, completing the round trip in 10 days and 21 hours. Thus twice in one round trip with a single car we estab-blished America's greatest proof of endurance. It was the first car to ever attempt the round trip against time. ... Our Invention gives more power without added cylinders or weight. It gives quicker acceleration and adds a yet unknow degree to the endurance of the motor. All this came from the solution of that one problem which engineers had been unable to solve. The power that had been wasted in the motor itself was delivered where it was useful and available. THIS TURNED INTEREST BACK TO THE SIX * But many did not distinguish between a Six and the Super-Six." As a result all makers of Sixes profited. Many buyers though by what the Super-Six-had shown that any good Six could do as well.. Sip when they found it difficult, to get prompt delivery of a Super-Six they accepted a Six. Now they know there is no similarity between Sixes and the 8uper-Six save in the number of cylinders used. They know that without the Super-Six all motors are limited as to efficiency. They know that with the Super-8lx invention any motor of one, two, four, six, eight or twelve cylinders delivers more power-is more flexible and will give longer service many times over. And they know that being patented such efficiency is exclusive to the Hudson Super-Six. It is the only known principle by which such efficiency may be obtained. THE GASOLINE SAVER The Super-Six possesses many other exclusive advantages. One is the gasoline saver, a device which adds gasoline mileage. By it the low grade gasoline now on the market is made more efficient. At a nominal charge It can be quickly installed on .any Hudson Super-Six not so equipped. Note the variety of models in which the Hudson Super-Six Is produced. Every taste is met. Every comfort Is provided for. It is a fine car in every sense of the word. Men who want the finest will not be content with less. One year of the Hudson Super-Six convinces us it is the only permanent type thus far produced. Phaeton, 7-passenger, $3050.00. Roadster, $3000.00, f.o.b. Letkbridge Saxon SIX Motor Supremacy The answer to the performance powers of Saxon "Six" is located in the motor-the famous Saxon "Six" highspeed motor. It gives a performance today which is probably as' near perfect a? has ever been attained. In high gear work, in pulling power, in smoothness and flexibility Saxon "Six" gives a performance that seems incredible in a car of its price class. Illustrations are most readily given by comparison so we have compared Saxon "Six" with other cars in ita price class of fewer cylinders. At a speed of 20 miles per hour this "less than six," under test, developed 1512.7 power impulses per minute. Saxon "Six" showed 2993.92 impulses per minute. Under the same working conditions Saxon "Six" motor showed nearly 98 per cent, greater continuity-greater smoothness-greater uniformity of torque. A comparison of these figures makes it quite apparent that "a less than six" motor leaves much to be desired. The fiercest foe a motor car has to face is vibration. Vibration induces friction. The less number of impulses per minute, the less smooth is the powerflouw and the greater is the vibration. Carrying this comparison of the "Six" and the "Four" Into an actual performance test, the result was astounding, and just how much advantage obtains from the 98% smoother power-flow of Saxon "Six" is readily apparent. This well-known car of "less than six" cylinders, previously mentioned, required 30 seconds to reach a 45 miles per hour speed from a standing start. Under the same condition Saxon "Six" duplicated this feat in 23 seconds. This showed 22% faster pick-up in favor of Saxon "Six." The hill-climb test illustrated what this smoother power-flow means in developing greater pulling power. This "less than six"-shifting gears once-cllmed a mile long hill in two minutes flat. -did It in one mln- Saxon "Six"-without shifting gears ute and two seconds. These instances are not cited as extraordinary performances of Saxon "Six." Nor is anyone to view them as such. They are representative of the type of performance Saxon "Six" gives day in and day out.  In the last analysis engineers' tests are the' only basis for comparison. These tests are made under equal conditions and under the impartial, unprejudiced Inspection of disinterested engineers. These tests, which we have made, prove to us conclusively: -that vibration is the fiercest foe a motor car has to face. -that the amount of vibration is dlrectjy proportionate to the number of .power impulses in the motor. '..i-trtat'^Satfph; "sVx'V.ha*, approximately 98% more power inip'UlVe8'per'minute than the "(ess than six" motor, v�tt|ch flivVs'lV9l.% greater continuity-greater sinooth-' nefB^- , ; \.. .. -that Saxon "Six" motor gives 22% faster pick-up than the "less than'six".motor. -that Saxon "Six" has greater pulling power than the "less than six" motor In its price class. Five Passenger Touring Car, $1440 Two Passenger Roadster . $1425 Corner 6th Ave. and 6th Street Lethbridge Phone 588 ;